3. 1
CONTENT
Content means that your emails add value
to the mailbox of your recipient. Quality
content builds your reputation so that your
customer anticipates seeing an email from
you! Some winning content includes
videos, infographics, white papers, case
studies or promotional offers that are
tailored to the habits and needs of the
customer. Remember: be concise; be
relevant; be valuable.
At PromoHack we help you develop
tailored content that targets your clients
specifically.
4. 2
SUBJECT
Your subject line is the hook that
determines if your customers will bite.
What's the recipe for through-the-roof
email open rates? Subject lines that are
relevant, short and to the point. The exact
wording and tone depend on your
audience, and it's up to you to learn what
your customers like.
At PromoHack, we take care of A/B testing
to determine the perfect combination of
variables that get your emails opened.
5. 3
CTA
You got your customer to open your email.
Now what? Don't lose their precious
attention, and make sure your emails have
a clear Call To Action (CTA). A good CTA
flows directly out of the body of the email
and anticipates your reader's reaction. Are
you sending an email about an awesome
promotion? Make sure your CTA is front
and center to get the click rates you want.
At PromoHack, we carefully craft the copy
of your emails and design intuitive CTAs
that get clicks every time.
