SlideShare a Scribd company logo
TM
Now we’re talking
5 Key Factors
Audience
Objective
Mapping
Matrix
Training
Audience
Clarity
Chatbot: The folder was on the bus, but now it’s gone.
OR
Audience
Concision
Okay, now that we’ve got the subject of clarity squared away,
let’s move on to the critical topic of being quick and concise.
Less is more.
Audience
Tone
The tone is the x-factor that makes your bot
feel familiar, friendly, and appealing.
Objective
Write for results. Discover unmet needs and customer
expectations.
Mapping Non-linear journey & training phrases
Why NLP/NLU
“tech jargon blah blah blahhh” In english
“in simple terms…”
WTF is a widget
{simple terms, widget explanation}
Mission
100% Livechat
< 25% Livechat
Write your message...Menu
$75 Million call center expenses
$18.5 Million in call center expenses
(The path to AI & NLP using Botcopy)
Chatbot
Botcopy Clients:
Best Practice
Cut cost
Boost Profits
Delight Customers
Hello Hey
Choose from one of the
following items:
Schedule a demo
Live chat here
Email
Welcome to Botcopy!
Here is some example text to
keep you reading and for my
ability to size correctly
Schedule a demo
Write your message...
Not on my watch.
Where is Iron Man?
Are you an avenger?
Enter the marvel universe
JARVIS
Good morning. It's 7 A.M. The weather in
Malibu is 72 degrees with scattered
clouds. The surf conditions are fair with
waist to shoulder highlines, high tide will
be at 10:52 a.m. Anything else?
Does Iron man Die?
Write your message... Menu
Hello Hey
Choose from one of the
following items:
Schedule a demo
Live chat here
Email
Welcome to Botcopy!
Here is some example text to
keep you reading and for my
ability to size correctly
Schedule a demo
Write your message...
FAQ’s:
Issue with an ongoing order
Cancel my order
Account Settings
Uber Eats
Hi, how can I help today? Feel free to
type or tap some of the 

FAQ’s below. 

Write your message... Menu
Issue with an ongoing order
Medium UX
Very specific chat goals
Top ofthe funnel
Analyze
Dashbot
Chatbase
Train
TM
Botcopy Clients:
Rich web chat that connects with NLP engines.

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Conversational Design & Copywriting Tips from the Chatbot Conference

  • 3. Audience Clarity Chatbot: The folder was on the bus, but now it’s gone. OR
  • 4. Audience Concision Okay, now that we’ve got the subject of clarity squared away, let’s move on to the critical topic of being quick and concise. Less is more.
  • 5. Audience Tone The tone is the x-factor that makes your bot feel familiar, friendly, and appealing.
  • 6. Objective Write for results. Discover unmet needs and customer expectations.
  • 7. Mapping Non-linear journey & training phrases
  • 8. Why NLP/NLU “tech jargon blah blah blahhh” In english “in simple terms…” WTF is a widget {simple terms, widget explanation}
  • 9. Mission 100% Livechat < 25% Livechat Write your message...Menu $75 Million call center expenses $18.5 Million in call center expenses (The path to AI & NLP using Botcopy) Chatbot Botcopy Clients: Best Practice Cut cost Boost Profits Delight Customers
  • 10. Hello Hey Choose from one of the following items: Schedule a demo Live chat here Email Welcome to Botcopy! Here is some example text to keep you reading and for my ability to size correctly Schedule a demo Write your message... Not on my watch. Where is Iron Man? Are you an avenger? Enter the marvel universe JARVIS Good morning. It's 7 A.M. The weather in Malibu is 72 degrees with scattered clouds. The surf conditions are fair with waist to shoulder highlines, high tide will be at 10:52 a.m. Anything else? Does Iron man Die? Write your message... Menu Hello Hey Choose from one of the following items: Schedule a demo Live chat here Email Welcome to Botcopy! Here is some example text to keep you reading and for my ability to size correctly Schedule a demo Write your message... FAQ’s: Issue with an ongoing order Cancel my order Account Settings Uber Eats Hi, how can I help today? Feel free to type or tap some of the FAQ’s below. Write your message... Menu Issue with an ongoing order Medium UX Very specific chat goals Top ofthe funnel
  • 12. Train
  • 13. TM Botcopy Clients: Rich web chat that connects with NLP engines.