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Cut Through The Noise - COL_UK

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Cut Through The Noise - COL_UK

  1. 1. Cut Through the Noise: Using Live, Online Training to Effectively Reach Employees You can listen to today’s webinar using your microphone and speakers or dial in using the telephone numbers followed by access code in your confirmation email.
  2. 2. Welcome Webinar Attendees 1. Viewer Window 2. Control Panel Replace this section with a branded slide or screenshot of presentation intro slide Type your question here
  3. 3. Meet your presenters Roger Courville Principal, 1080 Group LLC 1080Group.com TheVirtualPresenter.com Verity Gough Editor, TrainingZone.co.uk, Sift Media
  4. 4. Someone in attendance will win…
  5. 5. Poll What is your experience with training using Webinars?
  6. 6. Cut through the Noise: Using Live, Online Training to Effectively Reach Employees Roger Courville Principal, 1080 Group, LLC
  7. 7. “ _ ” … upper management is putting increasing pressure on training managers to justify their existence… Source: http://www.hrmguide.co.uk/hrd/managers_workers.htm Jim O’Brien, Managing Director The Ken Blanchard Companies UK
  8. 8. Source: The Future of Learning and Development , Oct 2009, www.cedma-europe.org “ What will be the most popular form of learning in your organisation in the next two years?” Percentage of respondents using Webinars expected to grow from 28% to 55%
  9. 9. Source: Web Conferencing Training Trends 2009 - Europe , 1080 Group, LLC <ul><li>Saves travel costs </li></ul><ul><li>Helps us reach people we would not otherwise reach </li></ul><ul><li>Saves time away from other duties </li></ul><ul><li>Saves the inconvenience of travel </li></ul><ul><li>Allows us to include remote subject matter experts </li></ul><ul><li>Helps us become a “greener” organisation </li></ul>Why move live training online?
  10. 10. Plan Present Record Design
  11. 11. Poll What are your biggest communication challenges?
  12. 12. Strengths Present Record Design Plan
  13. 13. Determine appropriate content Offline <ul><li>Written content </li></ul><ul><li>Pictures </li></ul><ul><li>PowerPoint </li></ul><ul><li>Whiteboard </li></ul>
  14. 14. Determine appropriate content Offline <ul><li>Written content </li></ul><ul><li>Pictures </li></ul><ul><li>PowerPoint </li></ul><ul><li>Whiteboard </li></ul>Online <ul><li>Anything on your computer desktop </li></ul>
  15. 15. Go beyond presentation software
  16. 16. Two online meeting types <ul><li>Structured sessions </li></ul><ul><ul><li>Larger sessions </li></ul></ul><ul><ul><li>Pre- and post-session analysis </li></ul></ul><ul><ul><li>Encourage interaction </li></ul></ul><ul><li>Collaborative sessions </li></ul><ul><ul><li>Smaller sessions </li></ul></ul><ul><ul><li>Encourage participation </li></ul></ul><ul><ul><li>Interact and collaborate </li></ul></ul>Large Sessions <ul><li>Small Sessions </li></ul>
  17. 17. Consider blended learning
  18. 18. Net gain: two days of T&E saved
  19. 19. Uncover wants, needs, desires <ul><ul><li>Survey attitudes and opinions </li></ul></ul><ul><ul><li>Hone presentation content </li></ul></ul><ul><ul><li>Anticipate questions </li></ul></ul><ul><ul><li>Pre-test knowledge </li></ul></ul>
  20. 20. Strengths Present Record Design <ul><li>Determine appropriate content; consider a blended experience </li></ul><ul><li>Use registration to survey in advance and supplement assessment </li></ul>
  21. 21. Plan Present Record Design
  22. 22. Think “simple and visual” <ul><li>Customer faxes purchase order to central sales fax number or emails it to the account rep. </li></ul><ul><ul><li>Must be signed </li></ul></ul><ul><ul><li>Must have all pages included or you won’t get commission </li></ul></ul><ul><li>Account rep updates the online sales CRM system with all appropriate detail and prints an internal sales order. </li></ul><ul><li>Account rep delivers copy of internal order and signed purchase order to Trina in order management. </li></ul><ul><li>Account rep sends thank you email from online sales CRM system to customer. </li></ul>
  23. 23. Don’t stop at the “5 X 5” rule <ul><li>Customer faxes signed, complete purchase order </li></ul><ul><li>Update CRM system </li></ul><ul><li>Deliver internal order and purchase order to order management </li></ul><ul><li>Send system-generated thank you email </li></ul>
  24. 24. Think “simple and visual” <ul><li>Purchase order comes in from customer </li></ul><ul><ul><li>Signed </li></ul></ul><ul><ul><li>All pages </li></ul></ul><ul><li>CRM system is updated </li></ul><ul><li>Deliver docs to order mgt </li></ul><ul><ul><li>Internal </li></ul></ul><ul><ul><li>order form </li></ul></ul><ul><ul><li>Purchase </li></ul></ul><ul><ul><li>order </li></ul></ul><ul><li>Send thank you from new CRM template </li></ul>Receive Update Deliver Thank
  25. 25. Lose the “lecture” slide slide slide slide slide slide slide Q & A
  26. 26. Tell + show + engage = effectiveness slide poll slide Q & A discuss poll slide Q & A
  27. 27. Plan Present Record <ul><li>Create slides that are simple and visual </li></ul><ul><li>Plan the Webinar interactivity </li></ul>
  28. 28. Type question here Q A &
  29. 29. Plan Opportunities Record Design Present
  30. 30. Q&A: planned and spontaneous slide poll slide Q & A discuss poll slide Q & A
  31. 31. Keep moving visually <ul><li>Purchase order comes in from customer </li></ul><ul><ul><li>Signed </li></ul></ul><ul><ul><li>All pages </li></ul></ul><ul><li>CRM system is updated </li></ul><ul><li>Deliver docs to order mgt </li></ul><ul><ul><li>Internal </li></ul></ul><ul><ul><li>order form </li></ul></ul><ul><ul><li>Purchase </li></ul></ul><ul><ul><li>order </li></ul></ul><ul><li>Send thank you from new CRM template </li></ul>Receive Update Deliver Thank
  32. 32. Build out content over more slides <ul><li>Purchase order comes in from customer </li></ul><ul><ul><li>Signed </li></ul></ul><ul><ul><li>All pages </li></ul></ul><ul><li>CRM system is updated </li></ul><ul><li>Deliver docs to order mgt </li></ul><ul><ul><li>Internal </li></ul></ul><ul><ul><li>order form </li></ul></ul><ul><ul><li>Purchase </li></ul></ul><ul><ul><li>order </li></ul></ul><ul><li>Send thank you from new CRM template </li></ul>Receive Update Deliver Thank
  33. 33. Provide verbal and visual direction <ul><li>Purchase order comes in from customer </li></ul><ul><ul><li>Signed </li></ul></ul><ul><ul><li>All pages </li></ul></ul><ul><li>CRM system is updated </li></ul><ul><li>Deliver docs to order mgt </li></ul><ul><ul><li>Internal </li></ul></ul><ul><ul><li>order form </li></ul></ul><ul><ul><li>Purchase </li></ul></ul><ul><ul><li>order </li></ul></ul><ul><li>Send thank you from new CRM template </li></ul>Receive Update Deliver Thank
  34. 34. Plan Opportunities Record Design <ul><li>Use in-session Q&A – both planned and spontaneous </li></ul><ul><li>Direct attention verbally and visually </li></ul>
  35. 35. Plan Present Threats Design Record
  36. 36. 86% of trainers using web conferencing prefer blending live training with recordings Source : How to Reach Customers with Online Training, 1080 Group, LLC
  37. 37. Record every session Offline <ul><li>Production crew to record, post-produce, and distribute </li></ul>
  38. 38. Record every session Offline <ul><li>Production crew to record, post-produce, and distribute </li></ul>Online <ul><li>Push a button </li></ul>
  39. 39. Build a library of reusable content
  40. 40. Analyse, determine next steps <ul><ul><li>Gather presenter/content feedback on sessions </li></ul></ul><ul><ul><li>Verify attendance </li></ul></ul><ul><ul><li>Post-assess </li></ul></ul><ul><ul><li>Determine session(s) of greatest interest/areas of continued development need </li></ul></ul><ul><ul><li>Are those best as online meetings or Webinars? Blended? </li></ul></ul>
  41. 41. Plan Present Threats Design <ul><li>Create a content library to optimize time and reach </li></ul><ul><li>Report & analyse to determine next steps </li></ul>
  42. 42. <ul><li>Determine appropriate content; consider a blended experience </li></ul><ul><li>Use registration to survey in advance </li></ul>
  43. 43. <ul><li>Determine appropriate content; consider a blended experience </li></ul><ul><li>Use registration to survey in advance </li></ul><ul><li>Create slides that are simple and visual </li></ul><ul><li>Plan the Webinar interactivity </li></ul>
  44. 44. <ul><li>Determine appropriate content; consider a blended experience </li></ul><ul><li>Use registration to survey in advance </li></ul><ul><li>Use in-session Q&A – both planned and ad hoc </li></ul><ul><li>Direct attention verbally and visually </li></ul><ul><li>Create slides that are simple and visual </li></ul><ul><li>Plan the Webinar interactivity </li></ul>
  45. 45. <ul><li>Determine appropriate content; consider a blended experience </li></ul><ul><li>Use registration to survey in advance </li></ul><ul><li>Use in-session Q&A – both planned and ad hoc </li></ul><ul><li>Direct attention verbally and visually </li></ul><ul><li>Create a content library to optimize time and reach </li></ul><ul><li>Report & analyse to determine next steps </li></ul><ul><li>Create slides that are simple and visual </li></ul><ul><li>Plan the Webinar interactivity </li></ul>
  46. 46. Roger Courville Co-founder, Principal, Author The Virtual Presenter’s Handbook Insights for web seminar practitioners www.1080Group.com www.TheVirtualPresenter.com
  47. 47. … and the winners are…
  48. 48. Type question here Q A & After the Webinar, join the continued discussion at http://tinyurl.com/TZdiscussion
  49. 49. Contact us for a free trial Give us a call 0800 011 2120 Send us an email uk@ citrixonline.com Join the continued discussion at http://tinyurl.com/ TZdiscussion

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