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HootSuite HootSuite Presentation Transcript

  • Case Study: HootSuite Meets Cheezburger or "Without HootSuite I would need 5 of me."
  • What is HootSuite
    • HootSuite Dashboard lets power users and teams manage their entire social sphere from one place.
    • High level features include:
      • Twitter, Facebook, LinkedIn, FourSquare, and Wordpress –
      • Brand/keyword/competitor/stream monitoring, Status updates, and analytics
      • Multiple users, Multiple accounts
      • Schedule messages
      • Track stats
      • Automate RSS feed to social media channels
      • Assign messages to team members
  • Hootsuite Extends Through...
    • http://hootsuite.com/apps
    • - Mobile iPhone & Android, iPad soon
    • Developer Scripts (wanted!)
    • - Desktop/Firefox/Chrome/IE add-ons
    View slide
  • Meet Lisa
      • Lisa Kacerosky
      • Social Media Marketer
      • Cheezburger Network
      • @kacerosky
      • "Without HootSuite I would need 5 of me." - Lisa Kacerosky
    View slide
  • Lisa’s Day is Pretty Busy
    • Cheezburger is one of the largest humor networks in the world
    • M ore than 340 million page views and 110 million video views per month
    • Over 50 humor sites including I Can Has Cheezburger? , FAIL Blog , Failbooking , Oddly Specific , Failbooking , ROFLrazzi , and There, I Fixed It
    • Every site has it's own Fan Page, Twitter and Google Buzz accounts.
    • P age views are growing annually at 300%
    • “ H ootSuite allows us to manage, maintain and individually tweak our approach to social media.  ”
  • Lisa Manages a LOT of Accounts
    • Having over 1 5 0 active accounts is a bit of a task for one person to manage, but with HS doing a lot of the automated tasks (RSS feeds, scheduled tweets and status updates, twitter searches, etc.) it allows me the time to focus on developing and executing strategies and campaigns.
  • Lisa Uses Columns
    • “ With a mixture of twitter search boxes and @mentions, I'm able to interact and react in real time for all of our accounts. I can't even imagine the  time I would waste  of watching feeds update per account for interactions.  "
  • Lisa Uses Tabs
    • “ Tabs are something that I have come to lean on in my everyday work flow. I have carefully crafted the most effective grouping of tabs (out of 100+ account tabs there is a lot of arrangements to work out) to maximize all of those "quick check-ins" of seeing what's developing.
    • Create tabs for
    • Overview
    • Brands
    • Influencers
    • Products
  • RSS Feeds in Action
    • “ We heavily take advantage of the RSS feed features, and Twitter search features. "
    • Pictured are some of the 200+ feeds that Lisa is piping to ICHCB social media accounts.
  • Lisa Uses Stats
    • “ I work on a very heavy monitoring schedule of interactions, special campaigns (Such as our upcoming Cheezburger Night at the Seattle Mariner's Game!) and increasing site/network reach.
    • The draft, schedule and stats tools have been my left arm.”
  • Lisa Uses Scheduling and Drafts
    • “ In order for me to even think about doing all of this I have leaned heavily on the scheduling tools and created a structured work flow to set myself up for success. The draft, schedule and stats tools have been my left arm.”
  • We Want to Help Lisa… Learn More and Delegate
    • Webinars, product education, social media training.
    • http://learn.hootsuite.com
  • Some of our users Brands Using HootSuite
  • Adoption speaks (1.5 years)
    • 80% monthly growth and 1659.87% yearly growth
    • Source compete.com - http://ow.ly/1JiA8
  • Thank you. us: @hootsuite me: @invoker hootsuite