Case Study: HootSuite Meets Cheezburger or "Without HootSuite I would need 5 of me."
What is HootSuite
HootSuite Dashboard lets power users and teams manage their entire social sphere from one place.
High level features include:
Twitter, Facebook, LinkedIn, FourSquare, and Wordpress –
Brand/keyword/competitor/stream monitoring, Status updates, and analytics
Multiple users, Multiple accounts
Automate RSS feed to social media channels
Assign messages to team members
Hootsuite Extends Through...
- Mobile iPhone & Android, iPad soon
Developer Scripts (wanted!)
- Desktop/Firefox/Chrome/IE add-ons
Social Media Marketer
"Without HootSuite I would need 5 of me." - Lisa Kacerosky
Lisa’s Day is Pretty Busy
Cheezburger is one of the largest humor networks in the world
M ore than 340 million page views and 110 million video views per month
Over 50 humor sites including I Can Has Cheezburger? , FAIL Blog , Failbooking , Oddly Specific , Failbooking , ROFLrazzi , and There, I Fixed It
Every site has it's own Fan Page, Twitter and Google Buzz accounts.
P age views are growing annually at 300%
“ H ootSuite allows us to manage, maintain and individually tweak our approach to social media. ”
Lisa Manages a LOT of Accounts
Having over 1 5 0 active accounts is a bit of a task for one person to manage, but with HS doing a lot of the automated tasks (RSS feeds, scheduled tweets and status updates, twitter searches, etc.) it allows me the time to focus on developing and executing strategies and campaigns.
Lisa Uses Columns
“ With a mixture of twitter search boxes and @mentions, I'm able to interact and react in real time for all of our accounts. I can't even imagine the time I would waste of watching feeds update per account for interactions. "
Lisa Uses Tabs
“ Tabs are something that I have come to lean on in my everyday work flow. I have carefully crafted the most effective grouping of tabs (out of 100+ account tabs there is a lot of arrangements to work out) to maximize all of those "quick check-ins" of seeing what's developing.
Create tabs for
RSS Feeds in Action
“ We heavily take advantage of the RSS feed features, and Twitter search features. "
Pictured are some of the 200+ feeds that Lisa is piping to ICHCB social media accounts.
Lisa Uses Stats
“ I work on a very heavy monitoring schedule of interactions, special campaigns (Such as our upcoming Cheezburger Night at the Seattle Mariner's Game!) and increasing site/network reach.
The draft, schedule and stats tools have been my left arm.”
Lisa Uses Scheduling and Drafts
“ In order for me to even think about doing all of this I have leaned heavily on the scheduling tools and created a structured work flow to set myself up for success. The draft, schedule and stats tools have been my left arm.”
We Want to Help Lisa… Learn More and Delegate
Webinars, product education, social media training.