Stumbleupon

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Stumbleupon

  1. Marc Leibowitz<br />May 12, 2010<br />
  2. “Wait, don’t I know you…?”<br />2001: StumbleUpon founded in Calgary<br />2006: 1M registered users<br />2007: Acquired by eBay<br />2009: Bought back from eBay by Founders & Investors<br />2010: 10M regusers, 115K FB fans, 600M stumbles/mo, 1B total ratings, 45M unique URLs indexed, 50K discoveries/day<br />#1 social media traffic referrer in US (#2 worldwide) (1)<br />(1)StatCounter(April 2010))<br />(Confidential)<br />
  3. Find Your Audience: StumbleUpon Marketing Tools<br />StumbleAds (Sponsored Stumbles)<br />Su.pr<br />StumbleBadges<br />Net of spam, dead links, etc.<br />(Confidential)<br />
  4. StumbleAds– Sponsored Stumbles<br />StumbleUpon delivers a targeted audience directly to your content and increases your viral potential.<br />More Traffic<br />Exposes your content to StumbleUpon’s millions of users- bringing people who match your targeting criteria directly to your site—no click-thru necessary!<br />Cost-effective<br />Pay only for actual views of your site and limit each campaign to a maximum number of visitors/day.<br />Set-up in Minutes<br />Specify your web-page & target audience and start seeing traffic immediately. <br />
  5. “There Is No Ad”<br />20x more cost-effective than display ads!<br />Up to 5% of Stumbles are<br />paid “seeds” <br />
  6. Go Viral<br />65% organic uplift!<br />
  7. Su.pr—Not just another “URL Shortener”<br />The first free content syndication platform designed to get you more traffic.<br />More Qualified Traffic<br />Every Su.pr URL exposes your content to StumbleUpon's highly engaged user community.<br />Greater Insight<br />Track the performance of your posts in real-time. View your traffic, clicks, referrers, Stumbles and retweets.<br />Easy to Use and Optimize<br />Identify & schedule the optimal times to post — then syndicate with a single click to Twitter, Facebook & StumbleUpon. <br />
  8. Whuuuuut?!?!<br />Kaaaaa!!!<br />73% increase!<br />
  9. Time for Traffic<br />6300% increase!!!<br />
  10. Badges—Get Discovered!<br />Pop-up<br />Enable users to discover and rate your content so other like-minded Stumblers can find and interact with it<br />
  11. High Quality Content is Rewarded<br />Su.pr<br />StumbleAds<br />Syndicate to twitter/Facebook; automatically seed your content in StumbleUpon.<br />Target content to your desired audience. Highly rated paid content receives free organic traffic.<br />StumbleBadges<br />StumbleUpon Recommendation Engine<br />StumbleBar<br />
  12. Keep on Stumblin’<br />ml@stumbleupon.com<br />Net of spam, dead links, etc.<br />(Confidential)<br />

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