In this slideshare we give you a visual tour of using Hootsuite's new feature for scheduling Instagram content. In addition we look at managing Instagram from Hootsuite, and add-ons available in Hootsuite. Finally we compare Hootsuite to Onlypult for Instagram scheduling.

1. Review:
Scheduling Instagram Content From
Hootsuite

2. Hootsuite for
Instagram
Hootsuite recently announced support for
scheduling and posting to Instagram.
See more detail in our blog post here.
Previously Hootsuite supported
stream monitoring for Instagram.
It took us less than 10 minutes to get connected
and configured for publishing!

3. Posting to Instagram from Hootsuite requires you complete a couple extra steps:
Latest version of Hootsuite app needs
to be installed on same mobile device
with Instagram installed.
Set
Up
Specify phone number of mobile
device to post from.
Turn on notifications for Instagram
from within Hootsuite app.

4. 1. Compose and Schedule
Post from Hootsuite
Desktop.
2. Notification on Mobile
Device at Scheduled
Time.
3. Publish Your Post from
Instagram App.
Posting From Hootsuite -
Overview

5. Compose message for Instagram just like any other social
media network.
Posting From Hootsuite - Detail

6. Notification on
Mobile Device
Instagram Post in
Hootsuite App
Notification in
Hootsuite App

7. Open Post in
Instagram
Verify Instagram
Account to Use

8. Configure Share
Options and Post
Apply Image Filters
in Instagram
Post Complete

9. Posting From The Web
Hootlet Chrome browser
extension brings in text
from web page and adds
shortened link

10. Need to select your
Instagram profile.
Manually save image and
attach from your computer.
If you select Hootlet icon for image on a web page it does not attach it.
Instead the link created for the post is to that image, not that page.

11. Instagram Streams
Hootsuite provides great management
of Instagram data streams.
Available Streams:
• Instagram home
• Followers
• Following
• Liked posts
• Popular posts
• Your posts
• Specific Instagram
user’s posts
• Specific hashtag
• Specific location
(requires Facebook)
• Your scheduled posts

12. Instagram Analytics
There are currently no Instagram specific templates or
modules in Hootsuite’s analytics. We hope those will be
added at some point in future.
There is at least one Hootsuite app that can provide
monthly summary statistics and engagement metrics. This
would allow for some amount of analytic information.

13. Instagram Apps
You can add apps that:
• Provide Instagram analytics -
Iconosquare for Instagram.
• Helps spot trends in Instagram -
TrendSpottr for Instagram.
• Performs more complex searches -
Vidpiq for Instagram.
• Manage multiple Instagram accounts -
Iconosquare for Instagram.

14. Hootsuite versus Onlypult
Onlypult
• Create queue of posts
that are posted on
defined schedule.
• Built-in analytics
• No good access to
Instagram data.
• Does not have search
capabilities.
Onlypult wins out for scheduling posts with no manual component too
good to pass up. Analytics in Onlypult make up some for not having the
search capabilities as Hootsuite. We will continue to use Hootsuite to track
and engage followers.
Hootsuite
• Great access to
Instagram data.
• Search Instagram by
user, hashtags, and
location.
• Scheduled posts have
manual component.
• No built-in analytics.

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