Social Media Automation


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A range of ideas of how you can automate various parts of your social media marketing strategy. If you are time poor like I am, you need to prioritise your workload and juggle a lot of tasks at once.

These ideas are just the tip of the iceberg, but I highly recommend you check out Zapier and IFTTT for the large range of things they can both do.

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  • Social Media Automation

    1. 1. Social Media AutomationBy Michael Jones
    2. 2. About Me
    3. 3. 12 years of search engine marketing experience,worked with many large organisations in Australia(both in-house and agency side), in a broad rangeof industries including: shopping, classifieds andservice websites.Specialising in SEO, but have experience in:- SEM - Analytics - Social- Local - Reputation Management- Email MarketingA network of 8 travel websites; managing everything from:- Search Engine Optimisation - Social Media Marketing- Video & Image Creation - Content Editing- Web Programming - Website Building- Affiliate Marketing - AdSense- Web Analytics - Keyword ResearchSEO Manager – Suncorp InsuranceHead of Onsite / Technical SEOMajor projects have included:- Technical Audits - Keyword Research- Link Profile Audit & Removal Campaign- SEO Strategy
    4. 4. Social Automation – Existing Platforms
    5. 5. Existing Built-in Social AutomationA lot of social media websites already have built-in sharing / automation tools, but asthey are lack control and are quite limited with their customisation, it is worth lookingat other tools & platforms in order improve this process.Example of an automatic share from YouTubeDo you really want a tweet appearing on Facebook?
    6. 6. Social Automation - HootSuite
    7. 7. HootSuite - HootletThe Hootlet is a browser add-on that automatically takes the content you want toshare on a web page and opens a popup compose box (No need to leave the webpage)Features of the Hootlet include:- Share updates to numerous social accounts at once- Easily schedule messages to be sent out later- Shortened URLs automatically
    8. 8. HootSuite - AppsThe HootSuite App Directory is a collection of extensions and applications thatHootSuite users can add to their dashboard to create a customised experience.These Apps allow you to monitor your streams, measure your engagement andshare your different types of posts across your social networks.
    9. 9. • Share other assets• Promote Social Profiles• Upcoming Events• Past Articles• Weekly Messages• Public HolidaysHootSuite – Bulk ScheduleThe HootSuite Bulk Scheduling Tool allows youto easy schedule up to 350 messages at once,via a simple CSV file import.This allows you to automate a regular sharing ofyour content across your different socialaccounts. Some ideas of content to share are:
    10. 10. HootSuite – RSS FeedsRSS feeds are a great way to save time and automatically share content from yourown websites, as well as your favourite blogs / news websites.Once you set up an RSS feed in HootSuite, you have the ability to take an RSS feedfrom any site and update it to your social network accounts automatically. Not onlywill this save you time and effort, but it will also make your social network accountsactive for when you don‟t have time to scour the web for the latest news.
    11. 11. Social Automation – Your Own Website
    12. 12. Social Media Widget – Linking to ProfilesWith the amount of time, effort and resources that are put into social media thesedays, it is surprising that many opportunities within your own website are overlooked.The first opportunity is to link to your social profiles from different parts of yourwebsite. Not only is this great for reputation management (i.e. your social accountswill rank for branded terms), but your users have already explored your website andwill be more likely to engage with you on social media.
    13. 13. GetSocial – Sharing ButtonsThe second opportunity is to implement social sharing buttons on the different pagesof your website (usually pages which would actually want to be shared by users).Common practice dictates placing small sharing buttons at the top of the page andlarger buttons at the bottom, but another great option is to use a sliding social barwhich automatically moves down the page as a user scrolls.
    14. 14. RA-FB Like Box – Thank You PageAnother great opportunity is to implement the various social sharing boxes on yourwebsite‟s “Thank You” page (the page that is displayed after a user has completedan action).Since the user has already just engaged and built rapport with your brand,presenting these 1-click follow buttons allows users to follow your brand in theeasiest way possible.
    15. 15. CommentLuv Premium – CommentingAdditional to tweaking the thank you page of my websites, I also use theCommentLuv Wordpress plugin to attract followers.Using this plug-in, when a user submits a comment on one of my websites for thefirst time, they receive an automatic email confirmation of their message, as well as afriendly message asking them to follow me.Additional to this, they also receive an email when I have answered their question,linking them back to the original page they asked the question.
    16. 16. Social Automation – Other Platforms
    17. 17. Zapier allows you to automate tasks between a large range of online services, withover one hundred other web applications; including popular CRMs, social mediaplatforms, email marketing software, project management tools and more.Automating repetitious tasksSyncing data between multiple webappsGetting rid of duplicate data entryAutomating notificationsData Integration
    18. 18. Zapier – RSS to TwitterAlthough Zapier has so many uses, the main task I automate is sharing a range ofthe latest travel news across my Twitter and Facebook channels; originating fromnumerous RSS feeds from other websites.Initial setup is extremely easy…
    19. 19. Zapier – RSS to TwitterSo after these easily to follow steps are followed, Zapier automatically monitors theRSS feeds for any new stories and will automatically create a post based on thestory content and your post template.
    20. 20. IFTTT to Zapier, IFTTT is another platform that allows you to automate tasksbetween a large range of online tools.Although IFTTT doesn‟t have some of the flexibility of Zapier, it does fill the gaps ofsome of the platforms Zapier doesn‟t support.
    21. 21. IFTTT – Instagram to Facebook PageCurrently, I use IFTTT to synchronise blog posts across my different web 2.0 blogaccounts, but here is a very quick example of how you could possibly share yourInstagram photos to a Faceook page.
    22. 22. IFTTT – Instagram to Facebook PageSo after these simple steps have been followed, any image you have uploaded toInstagram are now uploaded as images to your Facebook page.
    23. 23. Pingraphy is a Pinterest management tool that helps users schedule pins, managetheir profile, engage with followers and track different metrics.As pinning images is quite a manual process (even with using the Pinlet), Pingraphyallows you to bulk upload and schedule pins in advance.
    24. 24. Pingraphy – Scheduling PinsAs with pinning images with the Pinterest Pinlet, using Pingraphy is just as easy touse.Open the page the image sits onClick the Pingraphy button and select theimages you wish to uploadSelect your board and create yourdescriptionsSet your start date and posting interval
    25. 25. Social Automation – A Few Examples
    26. 26. Reddit & PingraphyThe example I have provided here is using a combination of Reddit, the RedditEnhancement Suite and Pingraphy to automatically share the most popular memes(or any images) from the last month via an automated schedule.Reddit - Enhancement Suite - your favourite subredditClick the top tab, select from this month,and then click the view images tab
    27. 27. Reddit & PingraphyOnce all the images expand and you have scrolled down the page (this will add more tothe selection screen), click the Pingraphy button.Browse through thelist and select theimages you wish toPin.
    28. 28. Reddit & PingraphyNow that you have selected the images you wish to share, go through eachand select what board you want to pin them to, create a description and thenset the start time and posting interval.
    29. 29. Screaming Frog & HootSuiteScreaming Frog bit more advanced, the next example I have provided is using a combination ofScreaming Frog SEO Spider and HootSuite‟s Bulk Schedule function toautomatically share a number of stories in advance.Insert the website URL of there you would like to harvest the stories / assets from.After clicking start, let the spidercrawl the website and collect thedesired information.Once complete, click the exportbutton and save the file as a CSVfile.
    30. 30. Screaming Frog & HootSuiteOpen the HootSuite Bulk Scheduletool and take note of the requiredformat.Using this information, open theexported CSV file and remove all theunneeded columns from thespreadsheet.In doing this, you should now only be left with the post information in column Band the story URL in column C.From here, use column A to dictate your posting schedule. Save the file.
    31. 31. Screaming Frog & HootSuiteNow all you have to do is set yourdate format and which socialaccounts you want to share.The stories should now appear inyour schedule view.HootSuite also auto-shortens your URLsand populates all the link fields forFacebook and Google Plus.
    32. 32. Social Automation – Buying Social
    33. 33. Buying SocialAs tempting as it is to buy cheap followers from places like Fiverr, I highlyrecommend against such practice.Not only can it compromise the quality of your accounts and your reputation online, alot of these „followers‟ are fake, bots and located in regions outside your targetdemographic (mostly originate India, Pakistan and the UK)
    34. 34. Buying SocialA high number of fans does not equal social engagement!So what is point of inflating your social follow numbers ifyou‟re not going to get any value from them?
    35. 35. Thank You – Any Questions?
    36. 36. Follow Me•••••••
    37. 37. ResourcesSocial Management PlatformsHootSuite - PluginsSocial Media Widget - - Like Box - Premium - IntegrationFacebook - Plus - - - - Automation PlatformsZapier - - - Frog - - Enhancement Suite - Point -