This presentation explores the most popular social media management tool- HootSuite. It explains different aspects of Hootsuite, its benefits, how it increases efficiency of the social media marketing efforts of a brand and gives a scope for higher productivity levels of any social media team. It also explains all the major differences between HootSuite and TweetDeck!

1. Social Media Management Tool
HOOTSUITE
Prepared by: Prerna Singh

2. Hootsuite: Social Media Management System
I enable you to monitor
You can view streams what people are saying
from multiple networks about your brand and
such as help you respond
Facebook, Twitter and instantly.
Google+ and post
updates or reply directly.
I am the most
I help you in keeping popular Social
track and manage Media Management
lot of your social tool!
network channels.

3. Hootsuite: Empowers Your Social Media
Marketing Team
1. Multiple Profile Management
 Manage multiple social networks: Twitter, Facebook Profiles, Events, Groups &
Pages, Linkedin Profiles, pages & groups, G+ pages(not profiles), Foursquare.
 HootSuite has a suite of social apps for other popular social networking sites,
such as YouTube, Instagram, Tumblr and others.
 Can add more than one of the same network.
So if you’ve 20
 Post same thing to multiple channels at the same time. Twitter profiles and
15 Facebook pages
to update, I can
Be Careful handle it!
•Think of the type of
audience you have on each
network
• Facebook fans are different
from Twitter followers
• Facebook allows for much
richer posts than Twitter

4. 2. Increased Efficiency
 Save time for more important things by streamlining all social profiles into one
simple system.
 Schedule posts so that they’re automatically posted at specific times.
 Enables you to monitor what people are saying about your brand and help you
respond instantly.
 View streams from multiple networks such as Facebook, Twitter and Google+ and
post updates or reply directly.
With a free account, you
can manage up to five social
profiles on me.
With a Pro account, you
can manage an unlimited
number of social profiles! it!

5. 3. Better Management: Social Media Marketing Campaigns
 Implement and analyze marketing campaigns across all social profiles without
signing in to each social network individually.
 Send private messages out to targeted audience groups on selected social profiles
straight through the HootSuite dashboard.
 HootSuite has a dedicated section for creating analytical reports, click summaries. It
works with both Google Analytics as well as Facebook Insights.
Premium accounts’ users get
advanced features for social
analytics, audience
engagement, team
collaboration and security.

6. 4. Social Media Team Management
 In case of a team, can create an “organization” to improve communication and
collaboration across everyone’s HootSuite account.
 Share the management of various networks within a team properly, i.e. Hootsuite
allows you to delegate responses to different team members.
 The messaging feature allows team members to send private messages to each
other.
 No need to share Twitter password with other team members……means more
security.
EXAMPLE
If you receive 20 mentions in one day;
 The administrator can delegate each
one to a different team member.
 When a team member logs in, she’ll
see which tasks have been allocated to
her.
Avoids the mistake of responding to a
status that has already been replied to.

7. 5. Customer Service
i. Manage Customer Service on Twitter
 Delegate customer messages to different team members which can be managed overall
by an administrator.
 Allows to store draft messages that can be posted in case of a frequently asked
question, e.g. directions to your office.
ii. Better Customer Service
 Can post a quick update to multiple Twitter accounts, Facebook profile and
page, Google+ page, LinkedIn profile, company page and groups and more.
 Useful in case a message needs to be sent
My feature out to your customers in an emergency.
called ‘Hootlet’
allows you to do
this!

8. 6. Complete Cross Platform
 Hootsuite works on Mac OSX, Windows, Linux and mobile platforms. It works
on all modern platforms.
 Its plethora of dedicated mobile apps lets you to manage your social media
stuff while you are on the move!
7. Free Reports by Email
 Sends you a weekly email with a pdf attachment of your click summaries.
 It gives a graph showing;
i. Number of clicks per day
ii. Geographical information on the people clicking through
iii. Top referrers
iv. Most popular links

9. Competition Analysis: TweetDeck
HootSuite TweetDeck
 Allows to schedule tweets
 HootSuite is speedy, updates  Doesn’t support scheduled
often tweets
 Uses it’s own shortner-ow.ly  Is a memory hog and doesn’t
 Lets you upload a picture file update as often
 Provides more comprehensive  Allows choice between 4
stats different URL shorteners
 Allows for the incorporation of  Provides with choice of 3
additional social networks different Twitter photo services
Makes it easy to add multiple  Stats are through supported URL
users and control which accounts shorteners
they can update  Allows for Twitter, FB & Linkedin
 Doesn’t allow for all Twitter accounts
features  Supports multiple accounts; no
ability to have multiple users per
Hootsuite is a clear winner! account
 Has almost every Twitter feature