This 3-tip document provides advice for effective tweet advertising. The first tip is to target personas rather than just keywords when creating tweets. The second tip is that copywriting is important for tweets to engage users. The third tip is that retweets, clicks, and likes on tweets are now more important metrics of success, similar to how PageRank previously measured website popularity.

1. 140 Proof
Targeted, Social Tweets

2. What this isn’t
• How to tweet
• How to get your brand on Twitter
• (tons of blogs & books on this)

3. 3 Tips for
Effective Tweet Advertising

4. 3 Tips for Effective Tweet Advertising:
Personas, not (just) keywords

5. 3 Tips for Effective Tweet Advertising:
Revenge of the copywriter.

6. 3 Tips for Effective Tweet Advertising:
Retweets, clicks, & likes are the new PageRank.

8. fín!