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Keynote Talk by Dr. Josie Ahlquist
- 1. @JosieAhlquist www.josieahlquist.com Empowering executives to college students to thrive on & offline
- 2. MoreThan BehindThe Scenes LeadershipDevelopmentfor DigitalMarketingProfessionals Dr.JosieAhlquist // #PSEWEB
- 5. Day in the Life of a Digital Marketing Pro
- 6. Reality Check 👏 👏 👏 👏 👏 #PSEWEB
- 20. Whoisasoloshop?
- 21. AlwaysON
- 35. by definition & practice Leadership #PSEWEB @josieahlquist
- 38. Power • Ability to make others do what you would have them do. • To form/shape others.
- 39. “Management is an authority relationship between at least 1 manager and 1 subordinate who coordinate their activities…” Rost, 1991
- 40. Rost, 1991 “Leadership is an influence relationship among leaders and followers who intend real changes that reflect their mutual purposes” Leadership
- 41. Followership “An individual or individuals accept the influence of others to accomplish a goal” Northouse, 2018
- 42. Multidirectional, mutually beneficial, & purposefully seeking positive change Rost, 1991 The doing of leadership is relational
- 44. Digital Marketing & Leadership Development
- 45. Enactment Motivation Capacity Efficacy Dugan, 2017 Domains of leadership development
- 46. Leadership Paradigm Shift Followers have more power & influence over leaders than ever before.
- 47. Individuals and groups have more access, information & ability to enact (positive) change more than ever No matter the position, place or person Digital + Leadership
- 48. Digital Leadership Where personalization & a plan ignites a leadership purpose online - Dr. Josie Ahlquist
- 49. LeadershipTheories Tools that aid us to explore meaning & purpose
- 50. Leadership Framework Model Theory Strengths Finder Leadership Challenge Model RelationalLeadership Adaptive Leadership SituationalLeadership TransformationalLeadership Authentic Leadership Servant Leadership Strategic SocialChange Leadership
- 51. Servant Leadership • Strong desire to serve others • Authority is given by followers • Commit to their true vocation with humility • A healthy sense of authentic self • Moral courage Robert K. Greenleaf, The Servant as Leader (1970) Daniel Wheeler, Servant Leadership for Higher Education (2012)
- 52. Digital Marketers as Servant Leaders
- 53. Social Change Model Higher Education Research Institute of UCLA, 1993 • Leadership is a process • Begins with self-awareness • Everyone can be a leader, no positions needed • You must be active participant and use reflection • Collaborative relationships leads to collective action
- 54. Collaboration Common Purpose Controversy with Civility Citizenship Consciousness of self Congruence Commitment Individual Values Group Values Community Values SocialChangeModel Positive Change
- 55. are Change Agents Digital Marketers
- 56. VISUAL OF MODEL Congruence + Digital Marketing Thinking, feeling, and behaving with consistency, genuineness, authenticity, and honesty.
- 57. •What is your Why? •What do you want to be remembered for? YourLife &Legacy
- 60. “It is not enough to be busy. So are the ants. The question is: What are we busy about?” -Henry David Thoreau
- 61. Apply Your Why
- 62. Industry Advocacy • Digital Wellness • Workload Expectations • Fair & Competitive Compensation
- 64. Queen Elizabeth II Social Media Manager
- 65. Community Development • Mentorship for New Professionals • Development for Mid Level Positions • Pipeline into Executive/Cabinet Level
- 68. Student Digital Education • Digital Identity: Self-Awareness & Authenticity • Digital Wellness: Tech Self-Regulation • Internet Ethics & Online Conflict Resolution
- 71. Whatisonethingyou willimpact: -In the next month? -The next academicyear? -Duringyourcareer?
- 72. FinalThoughts
- 76. ApplyYourWhy