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Beyond books how the library can support higher ed communicators

Presented by Raquel Russell and Jesse Carliner at #PSEWEB 2019.

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Beyond books how the library can support higher ed communicators

  1. 1. Beyond books: how the library can support higher ed communicators
  2. 2. 2 Jesse Carliner - @jessecarliner Communications & User Services Librarian University of Toronto Libraries Raquel Russell - @raqlionchaser Communications Assistant University of Toronto Scarborough Library
  3. 3. 3
  4. 4. What we have to offer - Social media content support - Inspiring campus spaces - Finding research stories - Media relations support 4
  5. 5. Social media content support 1 5
  6. 6. #TBT & Archives 6
  7. 7. #TBT & Archives 7
  8. 8. #TBT & Archives 8
  9. 9. Content calendar events 9
  10. 10. Content calendar events 10 Librarians provide expert exam preparation tips.
  11. 11. Content calendar events 11 Libraries offer great spaces for campus #TourTuesdays.
  12. 12. The Library: Home to unique campus spaces 2 12
  13. 13. Work spaces 13
  14. 14. Inspiring spaces 14
  15. 15. Finding research stories 3 15
  16. 16. Research alerts for science 16
  17. 17. Research alerts for social sciences and humanities 17
  18. 18. Student research 18Photo: Johnny Guatto
  19. 19. Student research 19Photo: Perry King
  20. 20. Media relations support4 20
  21. 21. Special collections 21Image credit: Fisher Library Diary of Owen Stanley while on the HMS Terror
  22. 22. Media experts 22Fisher Library Rare Book Librarian PJ Carefoote interviewed about the Owen Stanley diary
  23. 23. Media experts 23Fake news guide created by librarians Eveline Houtman (left) Heather Buchansky (right)
  24. 24. Media experts 24Librarian Heather Buchanksy (right) interviewed about fake news
  25. 25. Tips for working with library staff Find the right person Look for staff with communications, outreach, or engagement in their title. Or go to the director or manager who can refer you. No food or beverages No beverages or pens around the rare books, archival material, or other special collections. Don’t even think about it. Gravitas Rare book librarians and conservators take the books very seriously. For example, don’t ever call very small books “tiny books”. They are miniature books. Be patient yet persistent Library staff in general move at a slower pace than communications folks. Be prepared to coach No one gets into library work to be in the media spotlight. Provide media training if possible. Translate and edit Librarians will err on the side of giving you too much information and are prone to jargon. 25
  26. 26. Thank you!Jesse Carliner - @jessecarliner Raquel Russell - @raqlionchaser

Presented by Raquel Russell and Jesse Carliner at #PSEWEB 2019.

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