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Adventures in podcasting Where it’s at – I’ve got no turntable and two microphones

Presented by Carla DeMarco at #PSEWEB 2019

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Adventures in podcasting Where it’s at – I’ve got no turntable and two microphones

  1. 1. Adventures in Podcasting A work in progress
  2. 2. “We keep moving forward, opening new doors, and doing new things, because we’re curious and curiosity keeps leading us down new paths.” − Walt Disney Entrepreneur, animator, voice actor & film producer
  3. 3. Adventures in Podcasting Introduction How this podcast came to be Some tech talk Challenges & Lessons learned Positive Outcomes Twitter cjdemarco UTM_Research Instagram cjdemarco69 uoftmississaugaresearch
  4. 4. About me Research Communications & Grants Manager at University of Toronto Mississauga Twitter cjdemarco UTM_Research Instagram cjdemarco69
  5. 5. About me Mostly an introvert
  6. 6. About me Sometimes runner Also love reading, yoga, music, listening to CBC and …
  7. 7. A Podcast From Wikipedia, the free encyclopedia A podcast, or generically netcast, is an episodic series of digital audio or video files that a user can download and listen to. It is often available for subscription, so that new episodes are automatically downloaded via web syndication to the user's own local computer, mobile application, or portable media player. It is distinct from Internet radio, which involves streaming rather than downloading.
  8. 8. A Brief History of Podcasting From Wikipedia, the free encyclopedia First podcast, which was a “special RSS-with-enclosures feed” was posted as a MP3 file as part of a Harvard blog in 2003 – this was previously a text-only RSS feed. And in 2004, the “media-in-newsfeed idea was picked up by multiple developer groups,” and the first podcasting client was iPodderX, later renamed Transistr due to dispute with Apple, and released first for the Mac and then the PC.
  9. 9. 2018 General Podcast Stats From podcastinginsights.com 525,000 active shows Over 18.5 million episodes
  10. 10. From podcastinginsights.com 2019 General Podcast Stats 750,000 active shows Over 30 million episodes
  11. 11. The Percolating Ideas Use a podcast as an alternative way to feature researchers How to get around some of the obvious stumbling blocks (time, resources, skills, etc.)
  12. 12. The Research Started speaking to other communications people at UofT and beyond So many online resources about podcasting and this blog about podcasting for beginners quickly became one of my favourites https://blog.bufferapp.com/podcasting-for- beginners quickly became my favourite
  13. 13. The Research (cont’d) From the Buffer Social blog some of the more practical tips included the following:  Get a good microphone  Sample outline (show intro, intro music, topic 1, topic 2, interlude, closing remarks, etc.)  Suggested ideal length for podcast (22 minutes)
  14. 14. The Plan Put together a plan to present Sourced the equipment Came up with a lineup of people to profile and some themes to cover
  15. 15. The Mission To showcase UTM research and researchers To generate new and original content Coming to terms with the fact that I am not out / not equipped to produce the next This American Life, 99% invisible, The Moth, or Reply All …
  16. 16. The Equipment - Podcast in a box • Zoom H4N Recorder • 2 Schur mics and 2 LINK chords for the mics • 2 mic stands
  17. 17. The Set-up
  18. 18. The Name Naming the podcast was a challenge because we have all disciplines & departments to cover
  19. 19. The List Basic instructions to remind myself (forward my phone, offer the guest water, take a picture, have them sign a photo-release form/waiver, etc.)
  20. 20. The Interview Professor Ulrich Krull, Chemical & Physical Sciences
  21. 21. The Tech Talk And this is totally coming from a non-techy person
  22. 22. The Editing The editing process is what takes up the majority of my time in podcasting
  23. 23. The Editing I use a FREE program called Audacity
  24. 24. The Editing
  25. 25. The Platform SoundCloud
  26. 26. The Repository
  27. 27. The Transcript
  28. 28. The Lessons Learned (and in some cases what I will call “anec-don’ts”)
  29. 29. The Second Interview Season 1 Episode 2 Professor Alexandra Gillespie, English & Drama Recorded interview in a noisy environment
  30. 30. The Fourth Interview Season 1 Episode 4 Professor Evonne Levy, Visual Studies A serious interviewee
  31. 31. The First (real) Interview Season 1 Episode 5 Professor Rhonda McEwen, Institute of Communication, Culture, Information & Technology Embargoed information
  32. 32. The Unexpected Season 1 Episode 6 Professor Christine Shaw, Blackwood Gallery Bumped up the interview to announce large grant
  33. 33. The Big Edit Season 1 Episode 11 Professor Soo Min Toh, Institute for Management & Innovation Way too much material for podcast – lots to edit out
  34. 34. The Challenges Getting used to new programs – SoundCloud is pretty easy. Also learning about RSS feeds, etc. Some of the aforementioned audio issues – all newbie mistakes or learning how to improve. How to market and get it out to broader audience?
  35. 35. The Engagement of Students?
  36. 36. The Positive Outcomes
  37. 37. The Positive Outcomes It has been archived on our institutional repository (TSpace) as another platform for people to access the podcast – it has to do with researchers and their outputs. On top of the listens it gets on SoundCloud, it has an additional 1500 through TSpace. One of the profs said that the podcast helped recruit international students who heard her interview. It’s recently been added to a recruitment office communications vehicle in a segment called “why UTM?” that is sent to students who have been accepted.
  38. 38. The Positive Outcomes Season 1 Episode 12 Professor Ron Buliung, Geography Used podcast as part of a class assignment
  39. 39. The Positive Outcomes Season 1 Episode 3 Professor Loren Martin, Psychology Linked to podcast from his website
  40. 40. Professor Jennifer Stellar, Psychology The Positive Outcomes Season 2 Episode 8 Podcast was picked up in another UofT media vehicle and yielded a large number of listens - over 1000
  41. 41. The Positive Outcomes Season 1 Episode 8 Season 2 Episodes 1 & 6 Season 3 Episode 2 Professor Neda Maghbouleh Professors Jodie Jenkinson & Shelley Wall, and PhD candidate Andrea Gauthier (center) Repurposing podcast content
  42. 42. The Positive Outcomes Season 3 Episodes 4 & 5 Professor Arsalan Kahnemuyipour Professor Tracey Galloway Timing podcasts with commemorative days - e.g. multiculturalism day, National Indigenous Peoples Day
  43. 43. The Positive Outcomes Boosts morale Establishes good rapport
  44. 44. The Stats As of July 2019 - over 9200 listens in total
  45. 45. The Stats
  46. 46. The Stats
  47. 47. The Team Professor VP, Research Professor Bryan Stewart Director, Research Devin Kreuger & me
  48. 48. The Silent Partner Audiophile & musician Tim Lane
  49. 49. “I think the only way for you to grow and evolve is to keep listening, keep moving forward, keep jumping in and trying to experience.” − Dianne Reeves Jazz singer
  50. 50. References Buffer Social Blog https://blog.bufferapp.com/podcasting-for- beginners History of Podcasting https://en.wikipedia.org/wiki/History_of_podcasting National Post article about the rise of podcasting http://nationalpost.com/podcast-news-how-a-once-nerdy-audio-tool-is- ushering-in-a-new-golden-age-of-radio Podcast definition https://en.wikipedia.org/wiki/Podcast RSS definition https://en.wikipedia.org/wiki/RSS UofT’s TSpace https://tspace.library.utoronto.ca/ VIEW to the U on SoundCloud https://soundcloud.com/user-642323930
  51. 51. Thank you! Carla DeMarco Research Communications & Grants Manager Office of Vice-Principal, Research car.demarco@utoronto.ca Twitter @cjdemarco @UTM_Research Instagram cjdemarco69 uoftmississaugaresearch
  52. 52. Questions?

Presented by Carla DeMarco at #PSEWEB 2019

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