@ChristopherAver	
  
7	
  Things	
  Execu6ve	
  Leaders	
  Can	
  Do	
  
Today	
  to	
  Cra<	
  a	
  Culture	
  of	
  
Responsibility	
  
Execu6ve	
  Day	
  
#RallyOn14	
  
Christopher	
  Avery	
  
CEO	
  
Partnerwerks	
  
@ChristopherAver	
  
7	
  Things	
  Execu6ve	
  Leaders	
  Can	
  Do	
  Today	
  To	
  
Cra<	
  a	
  Culture	
  of	
  Responsibility	
  
	
  Learn	
  a	
  proven	
  approach	
  and	
  tool	
  set	
  for	
  cra<ing	
  a	
  thriving	
  culture	
  of	
  personal	
  and	
  shared	
  
responsibility	
  -­‐-­‐	
  a	
  culture	
  that	
  will	
  pull	
  Agile	
  and	
  Lean	
  thinking	
  up	
  and	
  out	
  through	
  the	
  organiza6on.	
  
	
  
Agile	
  doesn't	
  deliver	
  well	
  without	
  widespread	
  ownership	
  behavior.	
  Personal	
  and	
  shared	
  
responsibility,	
  widely	
  demonstrated	
  throughout	
  the	
  enterprise,	
  provides	
  the	
  essen6al	
  context	
  and	
  
lubricant	
  for	
  agility.	
  Things	
  hum.	
  
	
  
The	
  return	
  on	
  responsibility	
  is	
  significant,	
  not	
  just	
  on	
  self-­‐organizing,	
  engagement	
  and	
  happiness,	
  
but	
  on	
  performance	
  and	
  innova6on	
  too.	
  It	
  is	
  an	
  amazing	
  accelerator.	
  
	
  
Trying	
  to	
  develop	
  such	
  a	
  culture	
  boQom-­‐up	
  meets	
  significant	
  resistance	
  beyond	
  the	
  development	
  
teams.	
  And	
  the	
  resistance	
  almost	
  always	
  wins,	
  thus	
  thwar6ng	
  complete	
  enterprise	
  adop6on	
  and	
  
transforma6on.	
  This	
  problem	
  is	
  widespread.	
  
	
  
However,	
  such	
  a	
  culture	
  can	
  be	
  cra<ed	
  top-­‐down,	
  organically	
  (i.e.,	
  naturally,	
  person-­‐by-­‐person	
  
without	
  force),	
  and	
  rapidly.	
  Indeed,	
  senior	
  execu6ve	
  leaders	
  who	
  have	
  successfully	
  cra<ed	
  such	
  a	
  
culture	
  see	
  it	
  as	
  their	
  highest	
  priority	
  and	
  most	
  sa6sfying	
  accomplishment.	
  
	
  
Come	
  learn	
  why	
  and	
  how	
  you	
  can	
  make	
  this	
  impact	
  too.	
  
@ChristopherAver	
  
1. Know Why
@ChristopherAver	
  
The	
  Return	
  On	
  Responsibility	
  
thecro.com/files/Coverstory.pdf	
  
@ChristopherAver	
  @ChristopherAver	
  
TAXES	
  
	
  
↓	
  Produc6vity	
  
↓︎	
  Morale	
  
Slow	
  Responses	
  
Missed	
  Deadlines	
  
Poor	
  Quality	
  
	
  
DIVIDENDS	
  
	
  
Deliver	
  
↑	
  Confidence	
  
↑	
  Trust	
  
↑	
  Morale	
  
↑	
  Cust.	
  Sa6sfac6on	
  
↑	
  Quality	
  
↑	
  Innova6on	
  
	
  
	
  
@ChristopherAver	
  
Accountability


Responsibility


Role
Personal	
  
@ChristopherAver	
  
Accountability
is
Vertical
How	
  we	
  managed	
  	
  
before	
  complexity	
  
	
  
…and	
  s6ll	
  the	
  	
  
dominant	
  mental	
  model	
  
@ChristopherAver	
  
How	
  anything	
  REAL	
  gets	
  done	
  in	
  a	
  complex	
  
world	
  
	
  
And	
  the	
  mental	
  models	
  are	
  young	
  
Responsibility is Horizontal
@ChristopherAver	
  
Credible Threat
@ChristopherAver	
  
Credible Trust
& Commitment
@ChristopherAver	
  
Them
Us
Scarcity
@ChristopherAver	
  
Expansive
@ChristopherAver	
  
Extrinsic
@ChristopherAver	
  
Intrinsic
@ChristopherAver	
  
Deterministic,
Linear
@ChristopherAver	
  
Adaptive, Empirical
@ChristopherAver	
  
Traditional Accountability Mindset
Results you care about most
Results they care about most
@ChristopherAver	
  
Shared Responsibility Mindset
Results you
care about Most
Results they care
about Most
@ChristopherAver	
  
When
Accountability > Responsibility
Unhappy
People
Low
Performance
@ChristopherAver	
  
When
Responsibility > Accountability
Happy
People
Amazing
Performance
@ChristopherAver	
  
R/A(Responsibility over
Accountability)
@ChristopherAver	
  
2. Know How
@ChristopherAver	
  
Go Direct
@ChristopherAver	
  
@ChristopherAver	
  
JUSTIFY
LAY BLAME
SHAME
RESPONSIBILITY
OBLIGATION
QUIT
DENIAL
Problem!
@ChristopherAver	
  
No	
  
growth	
  
occurs	
  
here	
  
@ChristopherAver	
  
3. Start With
You
@ChristopherAver	
  
Leaders	
  Who	
  Went	
  First	
  
Lynne Ellyn
CIO
Steven Ambrose
CIO
Tom Houdeshell
CEO
Ryan Martens
CTO
@ChristopherAver	
  
#1
Impediment?
@ChristopherAver	
  
Culture
(think “context”)
@ChristopherAver	
  
Who creates
the context?
@ChristopherAver	
  
Executive
Leadership
@ChristopherAver	
  
@ChristopherAver	
  
For	
  you	
  @	
  
Partnerwerks.com/rallyon	
  
•  Five	
  Flawless	
  Steps	
  to	
  Building	
  a	
  Strong	
  Execu7ve	
  Leadership	
  
Team	
  
•  Teamwork	
  Is	
  An	
  Individual	
  Skill	
  	
  -­‐	
  	
  Intro	
  Chapter	
  PDF	
  
•  The	
  Responsibility	
  Process™	
  Overview	
  Video	
  
•  Tes6monials	
  and	
  Case	
  Studies	
  from	
  Rally,	
  DTE	
  Energy,	
  ATEK,	
  
AMD,	
  and	
  more	
  
•  And	
  more	
  
	
  
	
  
	
  
@ChristopherAver	
  
4. Don’t Make it
a THING
@ChristopherAver	
  

Human Dynamics
Before Mechanics

Scalable Behaviors
Not Scalable Processes
@ChristopherAver	
  @ChristopherAver	
  
The most effective
organizational change is
•  Organic
•  Not Programmatic
•  From the Top
•  Person-to-Person
•  With Ease
@ChristopherAver	
  
5. Recruit
Partners
@ChristopherAver	
  
The biggest
problems are
in the gaps
between
accountabilities
@ChristopherAver	
  
Someone,
anyone can take
responsibility
to confront
the problem
@ChristopherAver	
  
Others are
inspired to share
responsibility 
too
@ChristopherAver	
  
A shared
responsibility
culture
emerges
@ChristopherAver	
  
6. Make it a
Game
@ChristopherAver	
  
Mental	
  State	
  We	
  	
  
Are	
  Opera>ng	
  From	
  
Count	
  &	
  Notes	
  
RESPONSIBILITY	
  -­‐	
  “I’ll	
  take	
  that”	
  
QUIT	
  -­‐	
  “Whatever”	
  
OBLIGATION	
  -­‐	
  “Have	
  to…”	
  
SHAME	
  -­‐	
  “My	
  fault”	
  
JUSTIFY	
  -­‐	
  “Circumstances	
  beyond	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  control”	
  
LAY	
  BLAME	
  -­‐	
  “Their	
  fault”	
  
DENIAL	
  -­‐	
  “Is	
  not”	
  
@ChristopherAver	
  
7. Get Help
@ChristopherAver	
  
Growing	
  Global	
  Exper6se	
  
@ChristopherAver	
  
…and there is more
(to The Responsibility Process)
than meets the eye.
@ChristopherAver	
  
slideshare.net/christopheravery
ChristopherAvery.com/
presentation-archive
@ChristopherAver	
  
For	
  you	
  @	
  
Partnerwerks.com/rallyon	
  
•  Report:	
  Five	
  Flawless	
  Steps	
  to	
  Building	
  a	
  Strong	
  Execu7ve	
  
Leadership	
  Team	
  
•  Tes6monials	
  and	
  Case	
  Studies	
  from	
  Rally,	
  DTE	
  Energy,	
  ATEK,	
  
AMD,	
  and	
  more	
  
•  Teamwork	
  Is	
  An	
  Individual	
  Skill	
  	
  -­‐	
  	
  Intro	
  Chapter	
  PDF	
  
•  The	
  Responsibility	
  Process™	
  Overview	
  Video	
  
•  And	
  more	
  
	
  
	
  
	
  
@ChristopherAver	
  
@ChristopherAver	
  
Christopher	
  Avery	
  
For	
  senior	
  execu6ves,	
  Christopher	
  Avery	
  solves	
  problems	
  of	
  leadership,	
  teamwork,	
  
change,	
  and	
  performance	
  that	
  persist	
  even	
  a<er	
  adop6ng	
  new	
  structures,	
  tools,	
  and	
  
processes	
  -­‐-­‐	
  and	
  switching	
  out	
  people.	
  His	
  tools	
  are	
  powerful,	
  proven,	
  precise,	
  and	
  
people-­‐centric.	
  They	
  make	
  leaders’	
  jobs	
  easier.	
  
	
  
An	
  applied	
  organiza6on	
  and	
  leadership	
  scien6st,	
  Christopher	
  wrote	
  the	
  5-­‐Star	
  book	
  
Teamwork	
  Is	
  An	
  Individual	
  Skill	
  for	
  everyone	
  who	
  wants	
  to	
  be	
  done	
  with	
  bad	
  teams.	
  
FORTUNE	
  magazine	
  called	
  it	
  the	
  only	
  book	
  on	
  teamwork	
  you	
  need	
  to	
  read.	
  	
  
	
  
He	
  is	
  the	
  innovator	
  behind	
  The	
  Responsibility	
  Process™	
  and	
  The	
  Leadership	
  Gi<™	
  
Program	
  with	
  it’s	
  growing	
  global	
  community	
  of	
  leaders.	
  He	
  is	
  also	
  the	
  CEO	
  of	
  
Partnerwerks	
  Inc.,	
  the	
  consul6ng	
  firm	
  that	
  makes	
  his	
  innova6ons	
  available	
  to	
  
corpora6ons	
  seeking	
  sustainable	
  change	
  with	
  measurable	
  results	
  enterprise-­‐wide.	
  	
  	
  
	
  
Please	
  welcome	
  Christopher	
  Avery.	
  
	
  
@ChristopherAver	
  
Partnerwerks.com	
  

Avery culture-of-responsibility-rally on14