2. 2
Report On: Advertisement
with New Slogans
Submitted To: Ma’am
Rubina Safdar
Acknowledgement
At the onset I would like to thank ALLAH who gave
me strength to compile this report with my own
efforts and collected the data.
I hope that the report I tried to make will afford
information and true picture to the readers and they
might show the deep sense of appreciation for my
effort.
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I am thankful to my course instructor Ma’am Rubina
Safdar who helped me throughout the entire course
and guided to complete this report successfully.
Table of Contents
Contents
Page #
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Slogan : “light up the world”
Explanation of the slogan:
The company Philips is giving light to its customers through their products. Philips
has developed a complete range of light therapy products that boostyour energy.
Brand: Philips
Market status: Philips is No.1 in the global market, a position supported by
leadership in innovation combined with a systematic approach to seeking out new
market opportunities. Philips products are designed-in and applied world-wide.It
is able to address theglobal need for a diverserangeof entertainment
applications today offering innovative lighting solutions.
Competitors: Osaka, Dai-ichi, Mitsubishi
Consumer level: 78 percent
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Slogan : “fresh from the farm ”
Explanation of the slogan: Leaves of tea is being plucked fromthe farm.
Brand: Tapal Danedar
Market status: Tapal Danedar is the flagship brand of the company and the
name has become synonymous with Tapal’s reputation as a market leader and
innovator.Tea is supplied through a distribution network and is made available at
retail outlets, wholesaleshops, institutions and utility stores.
Competitors: Lipton, Vital
Consumer level: 92 percent
7. 7
Slogan : “Make your bonesstrong ”
Explanation of the slogan: If we drink milk our bones will be stronger.
Brand: Olper’s
Market status: A product of Engro foods which hold 89 percent of the stocks in
Karachi. 72 percent consumer in all over Pakistan
Competitors: Milkpak ,Haleeb ,Tarang
Consumer level: 72 percent
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Slogan:” no need of mirror “
Explanation of the slogan: Through KIWI Polish wecan make our shoes so
shiny that we don’t need any mirror to see our face.
Brand: Kiwi
Market status: We know that shoes are a key part of personalgrooming, and
therefore a reflection of who we are to the outside world. We also understand
that shoes can be expensive and that keeping them in good repair is a better
means of extending the life of your favoritepair of shoes.
Competitors: Cherry, Lincoln
Consumer level: 54 percent
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Slogan :” we have to go home now”
Explanation of the slogan: Mortein insecticides arevery infective for all types
of insects they have no option other than to go home.
Brand: Mortein
Market status:
Bugs think so too. Flies, cockroaches and mosquitoes in particular arepart of a
way of life. The vastnumbers of flies were noted to set foot on soil.
Today, insects invade every home. In the open air they can make life a misery,
especially in summer. Biting and bloodsucking insects posea direct health risk.
Others contaminate food and spread germs and disease. Rodents too are a
problem, usually in the cooler months when they tend to moveinto houses in
search of shelter and food. Mortein has been dealing with these problems and
now competes in all three segments of the market.
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Competitors: Baygon, King
Consumer level: 75percent
Slogan:” a new way of thinking aboutcars “
Explanation of the slogan: If we look at the shadow of the car it seems
that it’s a house, but it isn’t.
Brand: Opel
Market status: Opel is one of the most technologically advanced automobile
manufacturers in Europe. Our company is shaped by our passion for cars; we sell
vehicles in over 40 markets in Europe. The company operates plants and
development centers in seven European countries.
The company has founded a new segment in the European automotive market
and underlines its role as a trendsetter for progressivemobility solutions.
Competitors: Audi, Mercedes Benz
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Consumer level: In 2011, Opelsold over 1.2 million passenger cars and light
commercial vehicles in Europe, achieving a market shareof 6.1 percent
Slogan: “Beauty comes forward”
Explanation of the slogan: Using of cosmetics bring about a huge
change in your personality.
Brand: Shiseido
Market status : Shiseido is a Japan based Brand .Shiseido cosmetic brand has
launched many products like Yardley, shadows, eyeliner, mascara, powder
brush, compactfoundations,oncealers and many more. Itprovides full make up
products and that to even reasonablerates. The productof Shiseido brand has
the highestsales in Europe and America.
Competitors: Clinique, L’Oreal, Mac
Consumer level: Shiseido builds ties with customers through sales counter
activities that introduce beauty methods tailored to the skin and tastes of each
individual. Shiseido has continuously worked to realize beauty through activities
that touch the skin and the hearts of customers.
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Slogan: “lighter than air”
Explanation of the slogan: Find a non-traditional way to advertisea new
brand of Reebok shoes as being able to make you movemore comfortably.
Brand: Reebok
Market status: Italian brand capture all over the world one of the most
renowned shoeand kits maker.
Competitors : Nike , Puma
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Consumer level: 34 percent
Slogan: “your everyday style”
Explanation of the slogan: Everyday wehave new style to presentour future.
Brand: Bonanza
Market status: Oneof the leading clothing line in Pakistan .best quality clothes
highly demanded specially for winter clothes
Competitors: Cambridge
Consumer level: 88 percent
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Slogan: “colorsof life”
Explanation of the slogan: Colors are our life
Brand: Nelson Paints
Market status: Nelson Paints has the courageand energy to be the best in the
field of Paint Industry. An essentialelement for innovation is its application in a
commercially successfulway.
Competitors: ICI Dulux, Master Paints
Consumer level: Nelson Paints has been providing its satisfactory services on
Consumer /Corporatelevel with outstanding remarks fromits esteemed
customers.
