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Presentation On Hul


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Published in: Health & Medicine, Business

Presentation On Hul

  2. 2. Board of directors of HUL<br />Harish Manwani:Non Executive Chairman, and President of Asia & Africa Operations at Unilever<br />Nitin paranjpe: CEO,MD,ED, and Member of Shareholder & Investor Grievances Committee .<br />Sridhar Ramamurthy: CFO, Executive Director.<br />Dhaval Buch: Executive Director of Supply Chain and Additional Director<br />Gopal vittal: Executive Director of Home & Personal Care and Director<br />
  3. 3. COMPANIES PROFILE<br /> Hindustan Unilever Limited (HUL) is India&apos;s largest fast moving consumer goods company, with leadership in Home & Personal Care Products and Foods & Beverages.<br />With 35 Power Brands, HUL meets everyday needs for nutrition, hygiene, and personal care with brands that help people feel good, look good and get more out of life.<br /> HUL is also one of the country&apos;s largest exporters; it has been recognised as a Golden Super Star Trading House by the Government of India.<br />
  4. 4. MARKETING STRATEGIES1. BRANDS OF HUL :<br />HUL&apos;s brands - like Lifebuoy, Lux, Surf Excel, Rin, Wheel,Pepsodent, Close-up.<br />Fair & Lovely, Pond&apos;s, Sunsilk, Lakme, Clinic Plus, Brooke Bond, Kissan, Knorr-Annapurna, Kwality Wall&apos;s .<br /><ul><li>are household names across the country and span many categories –
  5. 5. Like soaps, detergents, personal products, tea, coffee, branded staples, ice cream and culinary </li></li></ul><li> 2 . DISTRIBUTION NETWORK<br /> The operations involve over 2,000 suppliers and associates. <br /> HUL&apos;s distribution network, comprising about 7,000 redistribution stockiest.<br /> 6.3 million retail outlets reaching the entire urban population, and about 250 million rural consumers.<br />The products of HUL are manufactured in 40 factories across India.<br />
  6. 6. HUL aim is not only to enable easy access to their brands,but also to touch consumers with a 3 way convergence of:<br />Product availability<br />Brand communication<br />And higher levels of brand experience<br />MODERN TABLE: The innovative marketing initiatives are taken to provide consumers with experience of our brands at the store itself, through product tests and in store sampling.<br />
  7. 7. Hierarchical network for distribution of product<br />factory<br />Just in time depot<br />Customer service provider<br />Big box retailer<br />consumer<br />
  8. 8. HUL following the concept of holistic marketing:<br />HUL is focusing on health & hygiene education, women empowerment, and water management. <br />It is also involved in education and rehabilitation of special or underprivileged children, care for the destitute and HIV-positive, and rural development. <br />HUL has also responded in case of national calamities / adversities and contributes through various welfare measures,<br /> like the village built by HUL in earthquake affected Gujarat, and relief & rehabilitation after the Tsunami caused devastation in South India. <br />
  9. 9. HUL is also running a rural health programme – Lifebuoy Swasthya Chetana. <br />The programme endeavors to induce adoption of hygienic practices among rural Indians and aims to bring down the incidence of diarrhoea. <br />It has already touched 84.6 million people in approximately 43890 villages of 8 states. The vision is to make a billion Indians feel safe and secure. <br />
  10. 10. Product profile:<br />1.Home and Personal Care: under this it is further divided into two parts:<br />(a) Dets: all the detergents and dishwashers are covered in this. For example, Vim, Rin, Surf Excel.<br />(b) Personal Products: this comprises of all the products related to personal care. these are as follows:<br />Oral: toothpaste and toothbrush ( Pepsodent, Close Up)<br />Skin: soaps, talcum powder, fairness cream, body lotion, winter cream ( Pears, Vaseline, Fair & Lovely, Ponds’)<br />Hair: Shampoos ( Sunsilk, Clinic All Clear)<br />
  11. 11. Skin category :<br /> Pears: introduced in India in 1902,contains glycerine which is the cause of its transparency.<br />
  12. 12. Fair & lovely:<br />Introduced in 1978,was a breakthrough in skin lightening technology ,formulated with optimum level of UV sunscreen and niacinamide whichcontroldispersion of melanin in the skin.<br />
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  14. 14. Ponds :<br />Introduced in 1947, approx 58 R&D laboratory to deliver the products that make a real difference to women’s skin and the way they lives in their life.<br />
  15. 15. Vaseline: it is taking care of skin since 1870<br />It helps to protect us, heal itself, connect us to the world transmit emotion. Contains a mixture of mineral oils, paraffin, microcrystalline waxes. It literally melts into the body protecting the skin from within.<br />
  16. 16. Lakme :<br />India&apos;s first beauty brand was born when the beauty industry in India was at a nascent stage, and grew up as a market leader in the cosmetic industry.<br />SPF= SUN PROTECTION FACTOR<br />
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  18. 18. PONDS WHITE BEAUTY:<br />Part of the Unilever portfolio since 1986, Pond&apos;s recently announced the launch of &apos;Pond&apos;s White Beauty Detox&apos; range that gives a visibly illuminated and nourished pink glow.<br /> Pond&apos;s White Beauty has detoxifying vitamins B3, B6, E, and C.<br />It neutralizes the effect of darkness-causing impurities found in the environment and reduces accumulated melanin, thus giving a smooth, pure and bright skin.<br />
  19. 19. Variety of Ponds :<br />
  20. 20.
  21. 21. Ponds age miracle:<br />“Candlelight dinners, long drives and the sound of saxophones will be part of your lives, once again.<br /> The smell of love in the air, the feeling of your heart skipping a beat, once again.” <br />The FMCG major promised to bring romance back into the 35-plus woman&apos;s life with a new look courtesy Pond&apos;s Age Miracle.<br />
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  23. 23. Competitive brands<br />PRODUCT PROFILE<br />FIAMA DI WILLS (ITC)<br />
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  25. 25. Fairness cream<br />&apos;Fair one Fairness Cream&apos; was launched jointly by Elder Pharmaceuticals and Shahnaz Husain. <br />
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  27. 27. GARNIER <br />Garnier is a division of L&apos;Oreal that produces hair care products, including the Fructis line.<br />most recently, skin care products under the name, Nutritioniste, that are sold around the world.<br /> One of their key ingredients is a fruit concentrate used in all their products. It is a combination of fruit acids, vitamin B3 and B6, fructose and glucose.<br />
  28. 28. Garnier <br />
  29. 29. Fairever <br />Natural Fairever was initially launched in A.P. in 1998,<br />National launch was made in 1999. <br />Fairever is the brand of CavinKare Pvt Ltd(CKPL). <br />This cream has a blend of saffron and milk. <br />It claims to work from within to provide a distinctly fairer, glowing complexion much like that of Kashmiri beauties in just 4 weeks .<br />Triple sunscreens also retain your fairness and reduce the harmful effects of UV rays. It comes in a pack of 50g and 100g. The 50g pack costs Rs.55.<br />
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  31. 31. Talcum powderCinthol <br /> product of GODREJ Consumer Products Ltd (GCPL). <br /> GCPL has launched new Cinthol range of soap, talc and deodorant .<br />Hrithik Roshan as its new brand ambassador.<br /> Cinthol offers a range of soaps, talc and deo sprays in three exciting fragrance - Classic, Cologne and Sport - in a new packaging.<br />A step towards promotional strategies by using the macho celebrity.<br />
  32. 32. SPINZ: Spinz talc is Cavin Kare Pvt .Ltd(CKPL) brand.Spinz Talc is packed in sizes of 20 g, 50 g, 100 g and 400 g and comes in three fragrances:<br />  Exotic , Exchante , Sandal <br />The Spinz talc’s target are girls of around 18 to 26 years old from SEC A and B.<br /> Easy-going and fun-loving, who loves to have a lot of friends with whom she spends time.<br />
  33. 33. Sun care creamLotus <br />Block Cream (SPF30)<br />(Suits all skin types) <br />Safe Sun - Daily Sun Block(SPF 40)<br /> (Suits all skin types) <br />This unique sun block cream has been specially made for Indian Summer. It provides complete protection against harmful UVA & UVB rays of sun, reducing chances of skin tanning and ageing. <br />
  35. 35. VASELINE<br />MARKET SHARE <br />PIE CHART<br />
  37. 37. PEARS AND LAKME MARKET SHARE<br /> LAKME<br /> PEARS<br />
  39. 39. PROFITS EARNED BY HUL<br />10 Oct 2008 ... skin care products, color cosmetics, deodorants and fragrance. ... As per results declared on 31 July 2008, HUL has a Market Cap of 522.2 Billion. ... in the economy .<br />Total market size in excess of US$ 13.1 billion. ... get the average of the profits of the P&G earned during these years. ...<br />