1. Group Members
Saad Mazhar
Muhammad Arif

2. • It is the process by which information is encoded,
stored, and retrieved.
• Is used to acquire, store, retain and later retrieve
information.

3. • Encoding
• Storage
• Retrieval

4. • The process we use to transform information so that
it can be stored for putting information into
memory.

5. • That retains information in our memory systems for
some length of time maintaining the information .

6. • the process in which bringing the memory out of
storage and reversing the process of encoding.

7. • Sensory Memory
• Short Term Memory
• Long Term Memory

8. • This memory is very brief lasting only as much as a
few seconds.
• Referring to the information we receive through the
senses.

9. • also known as active memory
• last longer than sensory memory (up to 30 seconds
or so), but it still has a very limited capacity

10. • Long-term memory refers to the continuing storage
of information.