Lakme Vs Lorel


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Lakme Vs Lorel

  1. 1. COMPILED BY:-<br /><ul><li> NIDHI JAIN –17
  3. 3. ARCHI RAMBHIA – 36
  4. 4. NIYATI SHAH – 46
  5. 5. AMRIN SIDDIQUI - 51
  6. 6. SONAL JAIN - 59</li></li></ul><li>ACKNOWLEDGEMENT<br /> We thank KC college and our principal Ms Manju Nichani for providing us with such a nice course and we also thank our HOD Mr. Kailash Chandok and Ms Neha Singh for giving us the opportunity to meet the corporate people and share their experience with us. We also thank our family and friends for supporting us .<br />
  8. 8. L’OREAL<br /><ul><li>The company began doing business in India in the early nineties through a distributor and later established L'Oreal India, a wholly owned subsidiary of the L'Oreal Group.
  9. 9. L'Oreal - the second ranked international cosmetics company in India - claims that revenues in the country increased five-fold over the past five years.</li></li></ul><li>INTRODUCTION<br /><ul><li> Origin in 1909, under the leadership of the innovative French chemist, Eugene Schueller
  10. 10. Main headquarters in Paris
  11. 11. Proud holder of 25 global brands and is one of the top patent-holders of nanotechnology in the United States.
  12. 12. Over the years, the company has received several prestigious awards and recognitions. "Research and innovation" have remained the hallmark of L'Oreal. </li></li></ul><li><ul><li>Presence in the fields of dermatology and pharmaceuticals.
  13. 13. The brand ambassadors of L'Oreal include celebrities like Penelope Cruz and Aishwarya Rai Bachhan.
  14. 14. The company continues to help millions across the globe to achieve their dream of "aspiring to beauty.“
  15. 15. L'Oreal operates three divisions in India, including the </li></ul> Consumer Products Division <br />Maybelline New York and Garnier <br />The Active Cosmetics Division with the Vichy brand of dermo-cosmetics. <br /><ul><li> Everyone aspires to beauty.
  16. 16. Our mission is to help men and women around the world realise that aspiration, and express their individual personalities to the full.</li></li></ul><li>FACTS AND FIGURES<br /><ul><li>L’Oreal’s largest single shareholder is 85-year-old French heiress Lilian Bettencourt, daughter of L’Oreal’s founder.
  17. 17. Worth an estimated $22 billion, Bettencourt is also the world’s richest woman.
  18. 18. Swiss food company Nestle owns 1/4 of the company.
  19. 19. L’Oreal is the world’s largest cosmetics company.
  20. 20. L’Oreal is also the top nanotechnology patent-holder in the United States.
  21. 21. Eugene Schueller, a young French chemist who developed an innovative hair-colour formula. He named his improved hair dye Aureole.</li></li></ul><li><ul><li>L’Oreal employs 50,500 people in over 130 countries.
  22. 22. Spokespeople for L’Oreal have included Aishwarya Rai, Matthew Fox, Ben Affleck and the Spice Girls.
  23. 23. L’Oreal consists of over a dozen global brands </li></ul>GROUP PROFILE<br />-A century of expertise in <br />Cosmetics<br />-€ 17.5 billion consolidated sales<br /> in 2009<br />-23 global brands*<br />-130 countries<br />-64 600 employees<br />-674 patents filed in 2009.<br />
  24. 24. CORPORATE SOCIAL <br />RESPONSIBILITY<br /><ul><li>For L’Oréal, incorporating social, environmental, and economic concerns is fundamental for its strategy and its activities, as it is with choosing partners and its supplier relations.
  25. 25. L’Oréal has set up a social responsibility program the - L’Oréal buy & care program for dealing with suppliers in order to enforce fundamental aspects such as:
  26. 26. compliance with laws in force,
  27. 27. respecting human and labour rights,
  28. 28. protecting the environment ,
  29. 29. the health and safety of workers.</li></li></ul><li><ul><li>Safety/Health/Environment social audits are frequently conducted worldwide all throughout the logistics chain in order to:-
  30. 30. approve of suppliers' choices,
  31. 31. continuously improve existing partnerships.
  32. 32. The company says it wants to reduce</li></ul>its carbon footprint and its use of<br /> natural resources through<br /> greater eco-efficiency and lowered <br />environmental impact. <br /><ul><li>It has laid down the goals of reducing</li></ul> greenhouse emissions, waste generated <br />by finished products and water <br />consumption per finished product by <br />50 percent over the next five years. <br />
  33. 33. INITIATIVES AND <br />ACHIEVEMENTS<br /><ul><li>In the course of the past year L’Oreal</li></ul> has undertaken a numberof significant<br /> initiatives as part of its sustainability aims and<br />has also been acknowledged on a number of<br /> occasions for its achievements in the area.<br /><ul><li>It was named for the third year running as one of top 100 most sustainable companies in the world by Corporate Knights magazine.
  34. 34. As well as being ranked one of the top ten companies for the responsible use of palm oil by the WWF.
  35. 35. Back in February “The Global Canopy Foundation” commended L’Oreal as a ‘best performer’ in its 2009 Forest Footprint Disclosure review.</li></li></ul><li>HIERACHY<br />MANAGING COMMITTEE:-<br /><ul><li>JEAN-PAUL AGON – Chief Executive Officer
  36. 36. LAURENT ATTAL – President and CEO Of L'Oreal USA
  37. 37. JEAN-PHILIPPE BLANPAIN – Operations General Manager
  38. 38. NICOLAS HIERONIMUS - President Of Professional Division Products
  39. 39. BEATRICE DAUTRESME – Executive Vice-President
  40. 40. JEAN-JACQUES LEBEL - President Of Consumer Products
  41. 41. BRIGITTE LIBERMAN – General Manager Of Active Cosmetics
  42. 42. MARC MENESGUEN – President Of Luxury Products
  43. 43. CHRITIAN MULLIEZ – Executive Vice-President Of Administration and Finance
  44. 44. ALEXANDRE POPOFF – Managing Director
  45. 45. FREDERIC ROZE – Managing Director Of North America Zone
  46. 46. GEOFF SKINGSLEY – Executive Vice-President Of Human Resources
  47. 47. JOCHEN ZAUMSEIL – General Manager Of Asia Zone </li></li></ul><li>SWOT ANALYSIS<br /><ul><li>S – STRENGHTS
  48. 48. W – WEAKNESS
  50. 50. T - THREATS</li></li></ul><li>1) STRENGHTS:-<br /><ul><li>Passion as the key to the well-renowned accomplishment.
  51. 51. Research and innovation in the interest of beauty.
  52. 52. Dedication to their continuous research.
  53. 53. Leadership and developing activities in the growing cosmetics industry.
  54. 54. Advertising strategy.</li></ul>2) WEAKNESS:-<br /><ul><li>Decentralized organizational structure.
  55. 55. Subdivisions of the Company, leads to the difficulty in the control of L’Oreal.
  56. 56. The profit margin is comparably low.
  57. 57. Coordination and the control of the activities in the worldwide market.
  58. 58. Dissimilarities of products.</li></li></ul><li>3) OPPORTUNITIES:-<br /><ul><li>Being the leading cosmetic brand gives them the edge for their well-known image.
  59. 59. L’Oreal take the advantage of the great market share because of the numerous patents registered by the Company.
  60. 60. Growing demand for beauty products.</li></ul>4) THREATS:-<br /><ul><li>Growing competition in the field of cosmetic brands.
  61. 61. The economic downturn and the spending habits of consumer.
  62. 62. Problems to reach out the average people from the underdeveloped countries.
  63. 63. People may find the products are not of their basic needs.
  64. 64. The danger that other brands could surpass their profit.</li></li></ul><li>PRODUCTS<br /><ul><li>LUXURY PRODUCTS.
  65. 65. CONSUMER PRODUCTS.</li></li></ul><li><ul><li> PROFESSIONAL </li></ul>PRODUCTS<br /><ul><li> ACTIVE CONSUMERS</li></li></ul><li>PLANS AND SERVICES<br />
  66. 66. MARKETING STRATEGIES<br /><ul><li>Going to saloons and demonstrate the products
  67. 67. Going to fashion hair stylist and make them understand the benefit of the products
  68. 68. Organizing seminars
  69. 69. Online teaser campaign
  70. 70. Make over programmes
  71. 71. Free skin analysis
  72. 72. Consumer satisfaction
  73. 73. To formulate products that suits other women from other parts of the world</li></li></ul><li>RELATION WITH EMPLOYEES<br /><ul><li>L'Oreal embraces diversity in their employees for which they received the Diversity Best Practices 2004 Global Leadership Award
  74. 74. Value the employee’s culture and ideas
  75. 75. Employees are given certain products of the company at a discounted rate
  76. 76. Suggestions are always welcomed
  77. 77. Provided with incentives</li></li></ul><li>BRAND AMBASSADOR<br />LOREAL WOMEN:-<br /><ul><li>AISHWARYA RAI
  78. 78. SONAM KAPOOR
  79. 79. FREIDA PINTO </li></ul>LOREAL MEN:-<br /><ul><li>GERRAD BUTLER</li></li></ul><li>BUDGETS<br /><ul><li>One of the biggest advertisers in the world
  80. 80. Budget has swelled by 9.5 percent to $6.29 billion
  81. 81. Approximately spends:-</li></ul> 75% on TV ads<br /> 20% on print ads<br /> 2% on web initiatives<br /><ul><li>Decided to reduce its ad spending on traditional media.
  82. 82. Total sales must be $2.4 dollar.</li></li></ul><li>PROFIT CHART<br /><ul><li> PROFIT</li></ul>Price in $ million<br />
  83. 83. COMPETITORS<br />LOREAL is also in the race to be at the top. The only thing that restricts a company to be a monopolist is the competition in the market. LOREAL too is somewhat affected by its competitors:-<br /><ul><li>LAKME
  84. 84. ORIFLAME
  85. 85. VLCC
  86. 86. UNILEVER
  87. 87. REVLON
  88. 88. SHISEIDO
  89. 89. PROCTOR and GAMBLER</li></li></ul><li>CONCLUSION<br />After meeting the people of LOREAL Company we conclude that they believe that looks matter a lot for a successful life. This is because if people look glamorous they develop a sense of confidence in them and this confidence leads to success in one’s life. <br />