SM4NP: Social Media Tips
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The document is a presentation by Sarah Durham of Big Duck about using social media for nonprofits. It discusses developing a social media strategy, staffing social media efforts, creating guidelines, and how other nonprofit CEOs are using social media. Durham provides tips for CEOs and organizations on getting started and making the most of social media.
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SM4NP: Social Media Tips
- 1. Social Media for Nonprofit CEOs Sarah Durham | Big Duck Social Media for Nonprofit CEOs January 30, 2012 bigducknyc.com
- 3. #SM4NP @bigducksarah @bigduck bigducknyc.com
- 4. I write 30 tweets on a Friday, have my E.D. approve them on a Monday, and then send them out during the week. That's okay right? It takes time to see the results from social media; my boss is upset that money hasn't come pouring in after just one month. bigducknyc.com
- 5. I'm tired of him dismissing social media as if it is irrelevant, why won't he just embrace it? My CEO thinks that a 21-year old intern is the only person that can 'do' social media for us. She doesn't see it as a marketing tool or one we should invest time or money in. bigducknyc.com
- 6. What’s the Social Twitter? media guru 1 2 3 4 5 bigducknyc.com
- 7. What I hope you will learn today • What social media are • How to think about a social media strategy • Understand who should staff it and how much time it takes • Elements of social media guidelines • How your peers use social media bigducknyc.com
- 8. It’s about reaching and connecting people bigducknyc.com
- 9. How does your org approach social media? 1. Folly: Social media is fun, but has little value. 2. Fearful: Social media is a threat to productivity, intellectual capital, privacy, etc. 3. Flippant: Social media is about technology, but question its value. 4. Formulating: Social media is valuable and needs to be more organized and strategic. 5. Forging: Social media use should be strong and consistent across the whole organization. 6. Fusing: Social media is an integral part of the organization's work. bigducknyc.com
- 10. How does social media fit in? bigducknyc.com
- 11. bigducknyc.com
- 12. Reasons Nonprofits Communicate bigducknyc.com
- 13. Where are you target audiences? bigducknyc.com
- 14. Online Engagement Priorities bigducknyc.com
- 15. Connect channels & measure results http://www.nonprofitquarterly.org/index.php?option=com_content&view=article&id=18531 bigducknyc.com
- 16. Staffing and making time for it bigducknyc.com
- 17. Qualities of an effective social media manager 1. Has a passion for the cause and for social media 2. Is friendly, patient, and responsive 3. Is creative and detail-oriented 4. Has experience in online communications 5. Reads blogs about social media and mobile technology 6. Is an early adopter http://nonprofitorgs.wordpress.com/2011/09/13/11-qualities-of-an-effective-social-media-manager/ bigducknyc.com
- 18. Qualities of an effective social media manager 7. Is not overly confident about her social media skills 8. Thinks like a journalist 9. Is mobile 10. Is willing to mesh his personal life with his professional life online 11. Takes steps to prevent social media burnout http://nonprofitorgs.wordpress.com/2011/09/13/11-qualities-of-an-effective-social-media-manager/ bigducknyc.com
- 19. bigducknyc.com
- 20. bigducknyc.com
- 21. bigducknyc.com
- 22. http://www.slideshare.net/kanter/leveraging-social-media-becoming-a-networked-arts-organization bigducknyc.com
- 23. Creating social media guidelines bigducknyc.com
- 24. Why create a social media policy? bigducknyc.com
- 25. What’s in a social media policy? 1. Overview of your social media presence 2. High-level guidance 3. Specific guidelines 4. Conversation guidelines 5. Personal/professional boundaries 6. Tips and how-tos bigducknyc.com
- 26. http://www.johnhaydon.com/2010/08/org-facebook-page-decision-flowchart/ bigducknyc.com
- 27. Think before you post. WWNT? Nana Jewel bigducknyc.com
- 28. http://www.slideshare.net/tammygordon/aarp-social-guidelines2010 bigducknyc.com
- 29. http://us.cision.com/resources/white_papers.asp bigducknyc.com
- 30. Tips for successful guidelines • Strike a friendly tone • Encourage experimentation & questions • Try to keep guidelines open-ended where possible, rather than restrictive • Appoint one or two people to manage • Keep your audiences in mind—what do they expect from you bigducknyc.com
- 31. Involve your staff • Identify a go-to person for questions • Conduct surveys/interviews to get feedback, assess interest, etc. • Share draft policy in a staff meeting and invite feedback/questions • Provide trainings on privacy settings, tools, etc. • Include in staff orientation bigducknyc.com
- 32. How other CEOs are using social media bigducknyc.com
- 33. http://mashable.com/2011/12/02/social-ceo-infographic/ bigducknyc.com
- 34. http://hsus.typepad.com/wayne/2012/01/wildlife-trafficking-bust.html bigducknyc.com
- 35. https://www.facebook.com/WPacelle bigducknyc.com
- 36. https://www.facebook.com/humanesociety bigducknyc.com
- 37. https://www.facebook.com/humanesociety/posts/300526179986619 bigducknyc.com
- 38. Parting tips for CEOs • Make time for it: Start by listening 15 minutes/day • Get a mentor: Ask for help • Experiment: Pick one channel to start with • Be yourself: Share your POV and your passion • Privacy: Check your settings (again) • Turn it off: It’s okay to have ‘down’ time bigducknyc.com
- 39. Parting tips for your org • Map out a strategy: Set goals and find your community • Create guidelines: Help your team understand how and why • Rethink staffing: Put the right people in place • Allocate time: Start 30-60 min/day • Use your brand: Let positioning and personality guide content bigducknyc.com
- 40. Resources bigducknyc.com
- 41. Resources • Nonprofit Technology Network www.nten.org • Nonprofit Social Media Decision Making Guide http://idealware.org/reports/nonprofit-social-media- decision-guide • Social media policy generator http://socialmedia.policytool.net • Social Media Governance Policy Database http://socialmediagovernance.com/policies.php bigducknyc.com
- 42. Articles and Reports • 10 tips to manage professional & personal brand http://www.bigducknyc.com/blog/ • 2011 eNonprofits Benchmarks Study, M+R http://www.e-benchmarksstudy.com/ • Networking Sites and Our Lives, Pew Internet http://www.pewinternet.org/Reports/2011/ Technology-and-social-networks • 5 Big Reasons CEOs Should Get Social http://mashable.com/2011/12/02/social-ceo- infographic/ bigducknyc.com
- 43. Books • Social Media for Social Good: Heather Mansfield http://nonprofitorgs.wordpress.com/book/ • The Networked Nonprofit: Beth Kanter, Allison Fine http://www.amzn.com/0470547979 • Open Leadership: Charlene Li http://www.amzn.com/0470597267 • The Social Organization: Anthony Bradley, Mark McDonald http://www.amzn.com/1422172368 • Humanize: Jamie Notter, Maddie Grant http://www.amzn.com/0789741121 bigducknyc.com
- 44. Blogs • http://bigducknyc.com/blog • http://nonprofitorgs.wordpress.com • http://www.socialbrite.org • http://www.bethkanter.org • http://www.nten.org/blog • http://www.frogloop.com • http://www.johnhaydon.com • http://amysampleward.org • http://www.communityorganizer20.com bigducknyc.com
- 45. Contact Sarah sarah@bigducknyc.com twitter.com/bigducksarah linkedin.com/in/bigducksarah gplus.to/sarahdurham slideshare.net/bigducksarah bigducknyc.com
- 46. Contact Big Duck bigducknyc.com bigducknyc.com/blog facebook.com/bigduck twitter.com/bigduck bigducknyc.com
- 47. Upcoming Workshops 2/16: Social Media for Nonprofit CEOS 2/28: Miss Manners 3/22: Multi-Channel Fundraising: Strategies to Engage Donors Through Integrated Campaigns 4/25: Developing a Social Media Strategy http://www.bigducknyc.com/resources/ workshops bigducknyc.com
- 48. Want to learn more about Brandraising? Get the book! See Jenna to buy a copy. bigducknyc.com
- 49. bigducknyc.com