State of the Mobile Landscape: Mobile Literacy and What It Means for Libraries
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State of the Mobile Landscape: Mobile Literacy and What It Means for Libraries

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Laura Zeigen, Oregon Health & Science University and Robin Ashford, George Fox University - Online NW 2012 Conference: http://www.ous.edu/onlinenw/2012/program.html (Full report link on last ...

Laura Zeigen, Oregon Health & Science University and Robin Ashford, George Fox University - Online NW 2012 Conference: http://www.ous.edu/onlinenw/2012/program.html (Full report link on last slide)
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Mobile technologies are having a growing impact in libraries. Ebsco, Gale, WorldCat Local, and many other vendors are developing for the mobile market. We are in a period of transition; some libraries are providing extensive mobile services, while others are deciding where to begin. Librarians are developing mobile literacy skills to better serve users. Join us as we explore mobile in libraries, including results from a Pacific Northwest public and academic libraries mobile climate survey.

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  • For the purpose of this presentation and survey: Define Mobile: Handheld devices such as smartphones, cell phones and the iPod Touch.   Define Mobile Literacy:    "A set of skills required to recognize when the employment of mobile devices to access information is needed and how to retrieve, utilize, manipulate and process information effectively with mobile technology." Laura speaks
  • Robin - Hello everyone, we're going to begin by sharing a short video in one moment titled, 2011 Mobile Year in Review...The video and corresponding report, though entertaining in a pretty commercial manner, does cover important statistics including those in this slide...
  • Why this matters - stats on mobile growth in 2011 - Our users are already using these devices to access content    - we want to be part of this world. Robin
  • image url: http://bit.ly/yMs4m3   Robin speaks Obviously this is a rapidly evolving time...libraries are challenged to keep up with the old and the new...and handheld mobile devices that are the equivalent of a computer in your pocket means this is an especially exciting time...
  • Data from survey here. question; graph showing data; interpretation/analysis Google map showing distribution here. Robin loves this map! Laura speaks All in all we received 269 responses from 175 libraries.   We received 126 responses from about 80 PUBLIC libraries. We received 110 responses from about 68 ACADEMIC libraries. We received 33 responses from 27 OTHER libraries.
  • Laura - We received 126 responses from approximately 80 public libraries in Oregon, Washington and Idaho.  
  • Laura - We received 110 responses from approximately 68 academic libraries in Oregon, Washington and Idaho.   We had an additional 33 responses from approximately 27 other libraries (school libraries, law libraries, health systems libraries, state libraries, government ) in Oregon, Washington and Idaho
  • Laura speaks
  • Laura speaks
  • Robin speaks...   ...Thanks Laura, the survey data clearly indicates that both public and academic libraries are actively working to develop for the mobile market in some way... from full mobile apps like this one for multnomah county library users to mobile websites, and text reference, libraries are aware of the need and working toward strategizing and developing ways to better serving the needs of mobile users...
  • Question on survey: What mobile services do you currently offer?    From native library apps to subscription services for mobile websites such as LibraryAnywhere that is used at GFU...we're seeking to meet basic mobile user information needs and more... Robin speaks
  • This slide shows how Lane Community College has added QR codes in their catalog for mobile users' convenience -   R ather than writing the call number down on a piece of paper while searching the catalog, users can scan the code or have the item information sent via text message to their handheld device... Robin speaks
  • Robin...In this image we see ways that Boise State University's Andersons Library is serving mobile users by working to promote and educate users regarding their mobile website, QR codes, and Reference Help via text messaging...all in one nicely designed poster
  • Laura speaks
  • Laura speaks - We should probably mention some of the "Other" since there were 11 responses and they could be of interest. "Other" responses here included:  This is what the maybe to be launched site will include  We include a link to the catalog even though it's not mobile friendly. We also have the mobile WorldCat.  Research Guides, Phone/Email Directory  phone numbers  not really sure as I don't mobile  service information; library news; staff directory  Link to Course Reserves  news  LibGuides  phone number  contact info, directory, library QR code tour, calendar  
  • Laura speaks
  • Laura speaks
  • Laura speaks  
  • Laura speaks
  • (MIT Libguide image) Robin speaks…MIT Libraries have created an excellent LibGuide they can point users to to learn about mobile apps including a page on library research specific apps as well as general readings apps, productivity apps and more. Included in the short descriptions is a link to the app preview page where users can download the app. This is an excellent way to provide service to mobile users by simply pointing to a web page or libguide with this type of content.
  • MIT Libguide image of Reading apps
  • Laura speaks
  • Laura speaks
  • Robin speaks...again, the importance of libraries developing for mobile and librarians becoming mobile literate is also tied to movement in this arena by our vendors.. T his image is a sampling of a library related apps folder of vendor apps on my iPhone...included is the Ebscohost app which I'll share a bit more about in the next slide as an example ...for now I'll just mention that one of the  challenges here is the differing authentication methods vendors have implemented...and which librarians need to understand in order to assist our users.
  •   Robin speaks...Most here have likely taught students or patrons how to use the library’s Ebsco databases...librarians have been learning and teaching about our databases for years....now is the time to incorporate mobile in our teaching sessions, even if it's simply to let people know that these apps and mobile sites are available and to let us know if they have questions or need assistance with authentication. During our library instruction times it would be especially helpful if the library has a web page or libguide with further information about mobile apps to which they could point users for additional information. .....and now Laura will share further survey results...
  • Laura speaks
  • Laura speaks
  • Laura speaks.... ....and next Robin will share survey results about QR codes and augmented reality....
  • Robin... Next we'll look at survey data on the use of QR codes and augmented reality or AR...As you can see just over 30% of public libraries that responded are using QR codes at this time...though it appeared that most were at least familiar with what QR or quick response codes are...however, augmented reality is a whole other story...with zero public libraries surveyed using AR...
  • Robin....In academic libraries, the use of QR codes is about 40% of those who responded with a couple of libraries stating that they use Augmented reality...I'll speak to this a bit more...
  • Robin...some of us have been following the development of QR codes in the commercial sector of the U.S. for a while now. Certain urban areas are covered with these little black and white codes (Manhattan, the Pearl District in NW Portland, Pioneer Place mall in downtown Portland, and other primarily commercial areas of cities.) yet like the regular barcodes many of us have grown up seeing on labels, we're not necessarily compelled to do anything about them and they are mostly ignored. In 2011 only 14million people in the U.S. scanned a QR code...that is up considerably from the year before but still a low percentage at only approx 6% of the population… Bottom line is that these codes are quick, easy and inexpensive to implement in a library and they can be very useful to some of your population by bridging the gap between the physical and the digital. BUT, they must be wisely implemented as there are negative consequences of poor QR code implementation. The QR code on the audio book above resolves to a short video on youtube of an interesting TV interview of the two authors, which may help the user decide whether they want to check out the audio book CDs or not. QR codes that take users to information that is helpful and meets them at the time of need will be most appreciated. Libraries should avoid poor implementation of QR codes – Poor experiences with QR codes, such as codes that take users to non-mobile sites, or that simply advertise and don’t provide anything of interest or real value may keep users from scanning useful codes in the future. How many actually end up benefiting from these codes may depend partly on whether users know what to do when they see one. Thus the reason some type of education regarding QR codes could be important.
  • Robin...though AR has been around since the 90s it's still early days and using AR does require a more robust smartphone with GPS and compass...most feature cell phones with internet access will not work for these technologies at this point....
  • Robin...this slide shows examples of location based augmented reality...easy to use and ready to go, these are especially useful for people who like to learn about things around them especially in urban areas...these images are screenshots I took at a max station in goose hollow SW PDX and another in NE Portland.
  • Robin...OSU and the library has done amazing work with AR by developing BeaverTracks...an interactive mobile guide and working tour of OSU's histoical locations...
  • Robin...once the app knows your location...the little walking person in the walking tour image will be located at your location...as you walk you can click the icons to pull up additional information related to your surroundings...it's impressive and I'm hopeful with some of the simpler DIY AR apps recently being developed...those of us with fewer resources will eventually be able to create library tours and much more...
  • Robin...most are not educating in these technologies...
  • Robin...most are not educating users...let's look at the next slide and how some are...
  • Robin...A BSU librarian from Andersons Library has created an excellent resource in this LibGuide that covers everything you could possibly need to know about QR codes...
  • Laura speak
  • Laura speak
  • Laura speaks...  
  • Laura speaks...  
  • Laura speak?...here we see ways in which libraries are marketing their mobile apps and sites...be sure to check out the Seattle Public Library mobile app video...it's impressive!
  • Meet with your people! Online survey       Asking users what kind of mobile device they use     Other question on online survey here Books Other resources NW Central OLA Universities and other places doing good things. What are the resources for helping develop a mobile strategy? (web sites, books, etc.) Continuing problems/issues - which mobile devices do people use? This is the first step. Use the sessions at Online Northwest to learn more! How get buy-in from administration? How do you learn/do yourself on top of all of the other things you are doing? (NWCentral, OLA Library Technology Group). Show the report to an administrator!

State of the Mobile Landscape: Mobile Literacy and What It Means for Libraries State of the Mobile Landscape: Mobile Literacy and What It Means for Libraries Presentation Transcript

  • State of the Mobile Landscape: Mobile Literacy and What It Means for Libraries  Online Northwest, February 10, 2012 Robin Ashford, MSLIS - Laura Zeigen, MA, MLIS
      • A key milestone was passed in 2011: Today, there are more wireless devices than there are Americans. Specifically, there are nearly 327 million connected devices and 312.6 million U.S. residents.
    •  
      • 43% of American mobile phone users own a smartphone.  Of 25-34 year olds, 62% own a smartphone.
    •  
      • No surprise then that starting in Q4 of 2010, the U.S. market reached another first: More smartphones sold than PCs.
    • http://mobilefuture.org/content/pages/2011_mobile_year_in_review
  • Mobile - Growing impact to libraries http://youtu.be/aKAIzU90zA8
  •   Time of transition  
  • Mobile climate survey - Library locations
  • Survey Results - Library Location Public library locations - Idaho, Oregon, Washington, 1 other (IL)
  • Academic library locations - Idaho, Oregon, Washington, 1 other (CA)
  • What mobile services do you currently offer?  Public libraries 
  • What mobile services do you currently offer? Academic libraries
  • Libraries - Developing for the mobile market
  • Libraries - Developing for the mobile market
  • Lane Community College Library Catalog - text/scan for mobile record
  • Scan/Text > Reference Help   Marketing / Education Poster BSU Albertsons Library  
  • If your library offers a mobile-friendly web presence, what types of information does it include? - Public
  • If your library offers a mobile-friendly web presence, what types of information does it include? - Academic  
  • What mobile services are you planning to offer in the next year? - Public libraries
  • What mobile services are you planning to offer in the next year? - Academic libraries
  • Does your library include a webpage, libguide, or other information on the use of mobile apps?  -Public libraries
  • Does your library include a webpage, libguide, or other information on the use of mobile apps?  -Academic libraries
  • Librarians - Mobile literacy skills - Educating users
  • Librarians - Mobile literacy skills - Educating users
  • Does your library provide users assistance or training on using mobile applications such as those provided by library vendors (i.e. EBSCO, Gale, etc.) - Public libraries
  • Does your library provide users assistance or training on using mobile applications such as those provided by library vendors (i.e. EBSCO, Gale, etc.)   -Academic libraries
  • Vendors - Developing for the mobile market
  • Vendors - Developing for mobile market
  • Do librarians at your institution receive information or training on using mobile applications and/or handheld devices? -Public libraries No - 53.4% Yes, mobile apps-15.9% Yes, devices - 30.7%
  • Do librarians at your institution receive information or training on using mobile applications and/or handheld devices? -Academic libraries   No - 59.4% Yes, mobile apps - 23.2% Yes, devices - 21.7%
  • Librarians - Mobile literacy skills - Learning opps
  •  
  •  
  • Librarians - Mobile literacy skills - QR Codes Fad, trend, practical? Will QR codes mainstream in the U.S.?   How long with they stick around?    What's next?        
  • Librarians - Mobile literacy skills - Augmented Reality
    • AR - Primarily still very early adoption time in libraries, but it's coming...
      • Augmented reality  (AR) - AR overlays virtual data/information with what you see in the real world
      • AR is interactive combining the real and virtual, and  can also be displayed in 3D 
    •  
      • Links to learn more about AR, including a helpful video, can be found in our resources slide
  •  
  •  
  • Check it out: http://tour.library.oregonstate.edu/beavertracks
  •  
  •  
  • QR Codes-Education: BSU Andersons Library LibGuide        
  •   How do you educate users about QR codes and AR  (if applicable) - PUBLIC
  • How do you educate users about QR codes and AR  (if applicable) - ACADEMIC
  • How are you marketing or promoting the mobile site/app to your users? PUBLIC
  • How are you marketing or promoting the mobile site/app to your users? ACADEMIC
  • Marketing Your Mobile Site Watch the Seattle Public Library mobile app video
  • Are you measuring use of your mobile resources?  -Public Libraries 
  • Are you measuring use of your mobile resources?  -Academic Libraries
  • Conclusions
    • You are not as behind as you think!
    • However, IT IS TIME to move ahead deliberately now.
      • Meet with your people - develop strategy
      • Assess your users and their current mobile needs
        • Surveys
        • 1-1 discussions
        • What devices do they use?
        • Look at your analytics
      • Learn more!
        • Online NW
        • Webinars – Handheld Librarian - Internet Librarian, etc.
        • OLA and other Library Technology Round Tables
        • Talk with other librarians
    •  
  • Helpful tips for getting started - Part 1
      • Identify authoritative apps, whether free or fee-based. Use them on your own device. Learn how to search these resources and contact the vendor when you find bugs or to suggest features. Most of these apps and sites are new, and the developers will appreciate feedback.  
      • If your favorite vendor does not offer an app or mobile Web site, tell them you ’d like to see one! 
    •  
      • List mobile resources on your website and share them with your users 
      • Start showing your patrons mobile database interfaces    
      • Stay up-to-date with the ever evolving app/mobile world by being “in the know"
    •   From Mobile information literacy: Let ’s use an app for that! Coll. res. libr. news January 2012 73:22-23
  • Helpful tips for getting started - Part 2
    • Mobile technologies for libraries: A list of mobile applications and resources for development
    • Coll. res. libr. news April 2011 72:222-228
    •  
    •   20 Tips for Planning Your Mobile Website
  • "The most important thing we can do is to ensure that when the technology matures, we are ready to deliver content to it."      - Jason Griffey, Head of Library Information Technology at the University of Tennessee and author of Mobile Technologies and Libraries "Teaching mobile web literacy seems to me as crucial as teaching basic literacy."      - David Parry, Assistant Professor of Emerging Media and Communications at the University of Texas at Dallas EDUCAUSE Review, vol. 46, no. 2 (March/April 2011) http://www.libraryjournal.com/lj/ljinprintnetconnect/888220-335/let_jason_griffey_take_you.html.csp
  • Cited links & Additional Resources
    • Mobile - 2011 Year in Review
    • Mobile Future
    • MIT Libraries Libguide Mobile Apps
    • Pew Internet - Americans and Mobile Computing
    • Boise State University QR Code Libguide 
    • Mobile Information literacy – Let’s use an app for that!
    • Mobile literacy - definition
    • Learn more about QR Codes
    • Augmented reality explained by Common Craft
    • Augmented Reality - A Primer for Libraries
    • M-Libraries - Library Success: A Best Practices Wiki
    •  
    • The report! 2012 Mobile Climate Survey for Oregon, Washington and Idaho Libraries - REPORT http://bit.ly/x5LGt0 
  • Questions?
    • Robin Ashford, MSLIS
    • Reference and Distance Services Librarian
    • George Fox University, Portland Center
    • [email_address]
    • Laura Zeigen, MA, MLIS
    • User Experience Librarian
    • Oregon Health & Science University
    • zeigenl@ohsu.edu