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How to Make Friends and Influence Students #CARL14


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Lorelei Sterling, Lisa Burgert, and Alejandra Nann from the University of San Diego presentation at CARL 2014.
Abstract: Have you tweeted, posted, uploaded, and updated until you are overloaded? Are you having trouble keeping up with all the latest web trends? Are you perplexed by status likes, shares, friending, unfriending, hashtags, and checking in? In the age of web 2.0 and working with digital natives, have we jumped off a cliff and into unknown territory? Everywhere we look libraries are launching into social media: blogs, Facebook, Google+, MySpace, Flickr, FourSquare, Instagram, Pinterest, Twitter, YouTube, wikis, and more. In this interactive session, we will explore various social media tools with a focus on discovering best practices and creating a successful social media plan for your library. Learn about the numerous tools available, what is new, what is working, what isn’t, and how to implement it in your library.

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How to Make Friends and Influence Students #CARL14

  1. 1. How to Make Friends and Influence Students Lorelei Sterling, Evening Access Services/Reference Librarian Lisa Burgert, Reference Librarian Alejandra Nann, Electronic Resources & Serials Librarian
  2. 2. Overview     Where are you? Why should you care? Who is using it? Pinterest Instagram Facebook Twitter What we did
  3. 3. Tweet Comments and Questions #CARL14
  4. 4. You are already online. Whether you like it or not there is already an online presence and messages about your library. •  Whether you have an official message or not, an online conversation exists about your library.
  5. 5. 90%ofonline18-29yoadults usesocialnetworkingsites
  6. 6. Student Survey
  7. 7. Discussion Break Tweet to #CARL14 •  Where are you with Social Media? •  How do you engage your students? •  What is not working at your library?
  8. 8. Pinterest
  9. 9. Librarians and Pinterest “Librarians are still debating how they should be using it to reach patrons and peers. Right now, no one seems to have a definite answer, which is why more libraries and librarians need to embrace and experiment with this new social media platform.” Zara Wilkinson “How Pinteresting! An Introduction to Pinterest”
  10. 10. How to Pin
  11. 11. New York Public Library
  12. 12. UNLV Architecture Studies Library
  13. 13. Instagram •  Mobile app (iOS and Android) •  App Store, Google Play, and Windows Phone Store •  150 million users and growing •  Ranked 3rd in Social Media •  “IG user” Image:  Brian  Auer  
  14. 14. Instagram Tabs
  15. 15. Instagram Tabs
  16. 16. Promoting Instagram •  Follow other campus departments/partners •  Use popular hashtags – #tbt (Throwback Thursday) – #fbf (Flashback Friday) – #photooftheday •  Statigram
  17. 17. Engage Students •  Create hashtags •  Free apps to enhance Instagram – Photogrid/Instacollage/Instaframe – InstaRepost •  Contests    
  18. 18. Discussion Break Tweet to #CARL14 •  How do you see the new social media (e.g. instagram and pinterest) working for your library? •  What is the most successful social media post your library has come up with?
  19. 19. Facebook in Review
  20. 20. Facebook Content •  Initial 30 day Campaign to build audience •  Monthly contests •  Supporting conversations with the University •  Integrating Facebook with library workshops
  21. 21. Facebook Insights “Experiment; If something works, keep it. If not, let it go.” Nancy Dowd “Social Media: Libraries are posting, but is anyone listening?”    
  22. 22. Copley Library Facebook Page
  23. 23. Twitter
  24. 24. Are you LISTENING?   “The most important question …is “Are you listening on Twitter?”” “Even if an academic library posts not a single tweet about his or her library, if Twitter is being ignored all together then a golden opportunity to connect with members of the library community is going to waste.” Steven Bell “Students tweet the darndest things about your library…and why you need to listen”  
  25. 25. Twitter
  26. 26. Retweet, Reply, React
  27. 27. How we did it •  Moved past the conversation •  Social Media Committee •  Created plan •  Interacted with other organizations on campus •  Attended campus-wide events •  Links on homepage, LibGuides •  Bookmarks, workshop brochures •  Student Survey
  28. 28. Social Media Committee •  Picking the right people •  Creating subcommittees •  Student involvement •  Passwords, scheduling, and resources
  29. 29. Social Media Committee Tools •  SharePoint •  Dropbox •  Other possible tool: wiki  
  30. 30. Discussion Break Tweet to #CARL14 •  What problem are you looking to solve? •  What solution has been the most exciting?
  31. 31. Resources •  Arruda, W. (2013, August 27). Three elements of an effective social media strategy. Forbes. Retrieved from an-effective-social-media-strategy/ •  Baggett, S. B., & Williams, M. (2012). Student behaviors and opinions regarding the use of social media, mobile technologies, and library research. Virginia Libraries. 58(1), 19-22. •  Bell, S. (2012). Students tweet the darndest things about your library – and why you need to listen. Reference Services Review. 40(2), 217-220. doi: 10.1108/00907321211228264 •  Brenner, J., & Smith, A., (2012, August 5). 72% of online adults are social networking site users. Pew Research Internet Project. Retrieved from networking-site-users/ •  Burkhardt, A. (2010). Social media: A guide for college and university libraries. College & Research Libraries News. 71(1), 10-24. Retrieved from
  32. 32. More Resources •  Chan, C. (2012). Marketing the academic library with online social network advertising. Library Management. 33(8/9), 479-489. doi:10.1108/01435121211279849 •  Davis, H. (2013, January 24). Why 2013 is the year you need to get serious about Tumblr. Forbes. Retrieved from why-2013-is-the-year-you-need-to-get-serious-about-tumblr/ •  Del Bosque, D., Lief, S.A., & Skarl, S. (2012). Libraries atwitter: trends in academic library tweeting. Reference Services Review. 40(2), 199-213. doi: 10.1108/00907321211228246 •  Dowd, N. (2013). Libraries are posting, but is anyone listening? Library Journal. 138(10), 12. •  Duggan, M., & Brenner, J., (2013, February 14). The demographics of Social Media Users- 2012. Pew Research Internet Project. Retrieved from users-2012/ •  Duggan, M., & Smith, A., (2013, December 30). Social Media Update 2013. Pew Research Internet Project. Retrieved from social-media-update-2013/
  33. 33. More Resources •  Hoffman-Gola, C. (2011). Leveraging internet communication tools and an audience response system in a credit IL course. In Hollister, C.V., Best practices for credit-bearing information literacy courses. Chicago: Association of College and Research Libraries. •  Malczewski, B. (2013, May 1). Why social media isn’t working for your library. Retrieved from isnt-working-for-your-library/ •  Mathews, B. (2011, July 6). Why does my library use social media. The Ubiquitous Librarian. Retrieved from theubiquitouslibrarian/2011/07/06/why-does-my-library-use-social-media/ •  Messner, K. (2012, July). Very Pinteresting! School Library Journal, 24-27. •  Ramsay, M. (2010, October 11). Social media etiquette: A guide and checklist to the benefits and perils of social marketing. Database marketing & customer strategy management. 17(3/4), 257-261.
  34. 34. End of Resources •  Polger, M.A., & Okamoto, K. (2013). Who’s spinning the library? Responsibilities of academic librarians who promote. Library Management. 34(3), 236-253. doi:10.1108/01435121311310914 •  Stoeckel, S. & Sinkinson, C. (2013, Summer). Social Media. Tips and Trends Instruction Technology Committee. Retrieved from iswebsite/projpubs/tipsandtrends/2013summer.pdf •  Wasike, J. (2013). Social media ethical issues: role of a librarian. Library Hi Tech News. 30(1), 8-16. doi:10.1108/07419051311320922 •  Wilkinson, Z. (2013). Oh, how Pinteresting! An introduction to Pinterest. Library Hi Tech News. 30(1), 1-4. doi:10.1108/07419051311320904 •  Zwilling, M. (2013, August 17). 7 steps to productive business use of social media. Forbes. Retrieved from productive-business-use-of-social-media/
  35. 35. Contact Information Alejandra Nann Electronic Resources and Serials Librarian 619-260-7724 Lorelei Sterling Evening Access Services/ Reference Librarian (619) 260-7761   Lisa Burgert Reference Librarian 619-260-4695