From Web 2.0 to Mobile Librarian: bridging the gap of social interaction


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Presentation given at the 4th African Conference for Digital Scholarship and Curation, 16-17 May 2011, Pretoria, South Africa

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From Web 2.0 to Mobile Librarian: bridging the gap of social interaction

  1. 1. From Web 2.0 to Mobile librarian: bridging the gap of social interaction<br />Pavlinka Kovatcheva, UJ Sciences Librarian<br />17 May 2011<br />4th African Conference for Digital Scholarship and Curation, CSIR, Pretoria <br />
  2. 2. “LIBRARIANS COULD BECOME INVISIBLE ON SMARTPHONES UNLESS THEY REACH OUT TO PATRONS THROUGH EXISTING APPLICATIONS OR PERSUADE VENDORS TO CUSTOMIZE THEIR APPLICATIONS”<br />Tom Boone, Information Outlook, January 2011<br />Ensuring the visibility of Librarians<br /> recent explosion in the global Smartphone and mobile technology market, and the near ubiquity of mobile data connections in the developed world in 2010, have made mobile computing an “indispensable part of day-to-day life in the workforce”<br />Johnson et al. 2010, The 2010 Horizon Report<br /><br />
  3. 3. What do I have to say today?<br />I will talk about how we can be a Web 2.0 and Mobile Librarians<br />I will share the adventure of being a Web 2.0 Sciences Librarian<br />I will give some practical tips on Mobile Technologies for Librarians:<br /> - Mobile Library Catalogue @ UJ: Marketing initiative<br /> - Web 2.0 Applications for Mobile Librarians: practical examples<br />
  4. 4. A short explanation<br />Web 2.0 Technologies<br />Web 2.0 emerged as a way to stimulate people’s participation, contributions and collaboration in the creation of a new content over the web. <br />The implementation of the Web 2.0 tools into the library environment, kept the librarians current and active participants in the building of a new knowledge society generation.<br />Mobile Technologies<br />The truth is that: your Mobile phone is not anymore just to make a phone call or send a SMS messages. It can me much more....<br />As the smart phone users continues to grow, so the patrons using these phones to access information through mobile applications will grow.<br />To remain relevant and to become participants, the librarians need to adapt the provision of services and access to resources<br />
  5. 5. Global Mobile statistics 2011: Worldwide<br />77% of the World population is mobile (5.3 billion subscribers)<br />The smart phone sales shows the strongest growth in 2010<br />Half a billion people access mobile Internet worldwide in 2009<br />Over 300,000 mobile applications have been developed in three years<br />Source<br />
  6. 6. The transitional role of the Modern Librarian<br />The Traditional Librarian do:<br /><ul><li>Information Retrieval
  7. 7. Reference Services
  8. 8. User Education & Information Literacy
  9. 9. Collection Development
  10. 10. Marketing the Library Services & Resources
  11. 11. Liaison with Library stakeholders</li></ul>And much more <br />The Web 2.0 Librarian make use of:<br /><ul><li>Blogs
  12. 12. Social Networking
  13. 13. Social Bookmarking
  14. 14. RSS feeds
  15. 15. Wikis
  16. 16. Instant Messaging
  17. 17. Mind Maps
  18. 18. Podcasts & Videos
  19. 19. Widgets </li></ul>To ENHANCE her TRADITIONAL role by contributing, sharing and collaborating with patron<br />The Mobile Librarian provides:<br /><ul><li>Library services on the GO!
  20. 20. Access to Mobile Library catalogues, websites, services & resources
  21. 21. 24/7 access
  22. 22. Social Interactions via Mobile Web 2.0 Applications
  23. 23. Current Awareness</li></ul>To BRIDGE the GAP in social interaction <br />
  24. 24. Web 2.0 technologies in libraries<br />
  25. 25. Why should you be a Web 2.0 Librarian?<br />to prove that Librarians are still on the market and will continue to play a role in the exchange of information and knowledge<br />to help you build a global and local presence<br />to make you visible on the Internet. Google works 24/7<br />to help you keep current, share and communicate <br />to help you increase your knowledge base, while making new contacts in areas of interest or individuals<br />to help you meet library users and potential users in their social space<br />to promote yourself and your library <br />EXCITEMENT!<br />FUN!<br />INNOVATION!<br />
  26. 26. UJ Sciences Librarian: Web 2.0 Strategy (adventure)<br />Stage 1: 2007-2008 <br />(Individual Experiments)<br />Created accounts to the following tools: <br />- UJ Sciences Librarian Blog (Oct’07)<br />- UJ Librarian News Blog (Oct’ 07)<br />- Delicious: tag articles (Oct’ 07)<br />- Flickr account (Nov’ 07)<br />- YouTube account (Dec’ 07)<br />- Wiki portal (Early’ 08)<br />- Facebook profile (May’ 08) <br />- Second Live account (May’08)<br />- Mind Maps (Mid’ 08)<br />- Twitter (Sep’08)<br />- Library Thing account (Sep’ 08)<br />- UJ Science Library News Blog (Oct’08)<br />- Technorati; Snap Shots; Share This; Scribd, LinkedIn, many more …..<br />Stage 2: 2009 <br />(Integration + further experimentation)<br />Updated the Wiki Portal (Jan’ 09)<br />- Over 45 web pages<br />- IM/Chat account: MeeboMe (Feb’09)<br />- Embedded Widgets on the Portal (IM; Blogs; Twitter; Delicious; Google widgets, etc.) <br />New initiatives:<br />-iGoogle web profile (Apr’ 09)<br />- Netvibes portal (May’09)<br />- Custom Search Engine for the Portal<br />- Library Google Maps (Aug’ 09)<br />Stage 3: 2010 -2011<br />- Feedback from users & updates according to needs<br />- Mobile Technologies<br />- Virtual Learning Environment<br />
  27. 27.
  28. 28. Support to the UJ Natural Sciences Community:Wiki platform for Subject & Information Literacy Content<br /><br />
  29. 29.
  30. 30.
  31. 31. Web 2.0 Social tools: Embedded widgets on the UJ Sciences Portal<br />
  32. 32. The Web 2.0 + Traditional Librarians<br />
  33. 33. Mobile technologies in libraries<br />Mobile Library Catalogue @ UJ<br />Marketing strategy<br />
  34. 34. AirPAC Mobile Library Catalogue 2011: Marketing Tips<br />
  35. 35. AirPAC Mobile Catalogue: More Marketing Tips<br />Virtual Learning Environment (EduLink); Library website <br />SMS messages to students; Blog posts; E-mail signature;<br />QR Codes; Brochures and so on.<br />
  36. 36. WEB 2.0 APPLICATIONS FOR MOBILE LIBRARIANS<br /><ul><li>Facebook
  37. 37. Twitter
  38. 38. Blogging
  39. 39. Bookmarking
  40. 40. Instant messaging (Meebo Me; Skype)
  41. 41. QR Codes
  42. 42. Foursquare
  43. 43. Mobile applications for research
  44. 44. Mobile News and e-books
  45. 45. And so much more ………………..</li></li></ul><li>..... How it all comes together <br />MOBILE APPLICATIONS<br />
  46. 46. Why make use of the Web 2.0 Applications on your Mobile?<br />Bridging the GAP in being connected & informed<br />You are the Librarian on the GO! <br />Increase the visibility of the Library<br />You are connected at any time to your Social Network community <br />Use Twitter to tweet or re-tweet from conferences, workshops, while waiting in a queue or just walking<br />Push notifications keep you up-to-date with the latest news an developments<br />Online books, Locations, Educational applications, Entertainment, Research; Latest news, Chats, Photo sharing, Google are at the palm of your hand. <br />You are the MOBILE REFERENCE LIBRARIAN <br />
  47. 47. Examples: Web 2.0 Applications for iPhone<br />
  48. 48. Facebook Application<br />
  49. 49. Twitter Application<br />
  50. 50. LinkedIn<br />
  51. 51. Blogging<br />
  52. 52. Social Bookmarking<br />
  53. 53. Instant Messaging<br />Connect to Mobile MeeboMe<br />Embedded MeeboMe on the Sciences Portal <br />
  54. 54. Instant Messaging<br />
  55. 55. QR Codes for Mobile Librarians<br />What are a QR Codes?<br />The QR Codes are 2 dimensional barcodes that are easily scanned using mobile phones <br />Your mobile phone need to have the QR Code option to install. <br />For example: The QR Code application for iPhone can be installed for FREE from the Application store. Once it is installed, you can scan any QR Codes <br />Steps in creating QR Code:<br />Find a QR Code Generator (perform a Google search)<br />Type the information, such as text or a URL, which will be converted (qurified) into a barcode.<br />When you scan the barcode with your mobile, the code will be then converted (dequrified) into the coded text or URL<br />
  56. 56. How to create QR Code?Make use of QR Code Generator <br />
  57. 57. Why use QR Codes in the Library?<br />Strengths of the QR Code:<br />Mobile as portable = already in patron’s hand<br />Enable connection between digital & analogue <br />Crosses media boundaries<br />Source: <br />Example: To promote Library Resources & Services<br />Print brochures with QR codes – students can scan and GO and the information will be on their Mobile for further investigation<br />
  58. 58. QR Code from your Mobile: Example for LibrariansBusiness Card <br />The QR Code can represent your business information, your website or any other relevant information<br />
  59. 59. QR Code from your Mobile: Example for LibrariansE-mail Signature <br />
  60. 60. QR Code from your Mobile: Example for LibrariansUJ Library Catalogue<br />Smart phones<br />Ordinary web enabled<br />phones<br />
  61. 61. QR Code from your Mobile: Example for Librarians <br />QR Code for Library Online Posters<br />The long URL can be replaced with the QR Code from your Mobile phone.<br /><br />
  62. 62. QR Code from your Mobile: Example for Librarians <br />QR Code for Library Print Posters<br /><br />
  63. 63. Foursquare<br />
  64. 64. Mobile Applications for Research: 2 Examples<br />
  65. 65. Mobile Applications: News & E-books<br />
  66. 66. In Conclusion<br />It is obvious that the way we live and communicate has changed drastically in a recent years.<br />For librarians to continue to exist a new “Survival Guide” need to be written:<br />Dear Librarian, you will still have face-to-face interactions with students to remind you of a thousands of years of librarianship and libraries<br />Dear Librarian, Web 2.0 can be your adventure in a tropical island. Take this opportunity and enjoy it.<br />Dear Librarian, grab the chance and buy your smart phone today. You can’t miss all the opportunities at the palm of your hand.<br />Traditional + Web 2.0 + Mobile = Modern Librarian<br />We can bridge the GAP in social interaction with our users!<br />
  67. 67. Pavlinka KovatchevaE-mail: Sciences Librarian Portal: presentations:<br />Pavlinka’s Social tools<br />