What you will learn form this presentation is how to be a better, or even great Art Director. Following on from my highly successful '33 things I know about Art Direction' presentation this is an update with all of the same good advice but with new examples of work. I hope that you find this helpful.
Enjoy.
Ps. And please share if you have learnt something from this presentation.
168. 1. Be on time, be enthusiastic and positive. Be yourself.
Read Don’s site and have a few solid questions to ask him.
2. Begin with a great idea, and end with
an even better one.
3. Turn good ideas, into great campaigns.
4. BE BRUTAL:
Three great ideas, always beats thirty three
average ones.
169. 5. You’re an Art Director, so presentation
and style are very important.
Portfolio Vs iBook Vs iPad?
(Remember Don was a writer,
so consider your audience
carefully.)
170. 6. Show a good range of work, across multiple channels,
products and brands.
7. Always adapt your book for your audience
and rehearse your presentation.
8. Show at least one fully art directed campaign.
9. Talk about your creative interests
outside of advertising.
10. Listen carefully to all the feedback and
act on the advice that feels right for you.
171. 32.
And never
forget.
‘Big ideas are your last legal means
of an unfair creative advantage.’
D. Bell
174. Just like the
new iPhone 5,
‘33 things I
know about Art
Direction’ was
updated 12 Sept
2012.
ow-about-art-direction
/Reosurfer/33-things-i-kn
e.net
www.slideshar