North Florida Gives 2015_Introduction with Razoo
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Thank you for your interest in the North Florida Gives 2015 Giving Day on November 5th. This webinar will go over how to get started, the overview of the campaign and how your nonprofit will benefit from this movement.
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North Florida Gives 2015_Introduction with Razoo
- 1. Razoo Training for North Florida Gives 2015 August 25, 2015
- 2. @Razoo RazooGiving Together, we can lift the world. Razoo is crowdfunding for causes.
- 3. Jordan Brown Executive Account Manager jordan@razoo.com Joy Watkins President and CEO jwatkins@cfnf.org
- 4. Match Day 2015 Information •New Technology Partner •Focus on Endowments •Eligibility Requirements •Largest Matching Pool •Year Round Objectives
- 5. Why Endowments and Why Now? •Opportunity to Raise Awareness •Community Engagement Around Endowments •Economic Transfer of Wealth •Role of Community Foundation •Plant the seed of generosity
- 6. WHAT IS CROWDFUNDING? Using the internet to fund a project by raising small amounts of money from a large number $ 9000 THE AVERAGE SUCCESSFUL CAMPAIGN FOR NONPROFITS
- 7. TOTAL CROWDFUNDING $16.2+ billion WORLD MARKET AS OF 2014 The Crowdfunding Market $9.5 billion CROWDFUNDING MARKET IN NORTH AMERICA, THE WORLD’S LARGEST
- 8. Growth in Crowdfunding $34.4 BILLION ESTIMATED IN 20152013 $5.1 billion 2014 $16.2 billion
- 10. Next Steps
- 12. Claim Your Page • A short form will grant you access to your Razoo endowment page. Claim your endowment 1
- 13. Update Your Page Image/Video Gallery Social Sharing Your Summary & Story Donation Goals Donation Levels Admin Panel Admin Panel
- 14. Update Your Page • Find.Learn.Give text • Tell the story of how your nonprofit meets needs in your community • Edit and update text in the Edit tab of your page. Tell Your Story2
- 15. • Highlight the value of a donor’s investment with suggested donation amounts • Use descriptors that tell a donor how their contributions support your cause Set Your Goals3 Update Your Page
- 16. • Show your nonprofit at work with images and video • Use captions to further tell your story • Upload videos from YouTube or Vimeo • Select an Image to be your thumbnail Images & Video4 Update Your Page
- 17. • Thank your donors twice as often as you ask them • Upload a Thank You Video for a personal touch • Include a message in your donor’s automatic receipt to create that warm fuzzy feeling of donor engagement • Receipting Difference from last year Thank Donors5 Update Your Page
- 18. • Spread the word via Social media on the “share” tab • Ask supports reach out their inner circle of social media friends to support you on the day • Use QR Codes at live events Share6 Updating Your Page
- 19. • An email notification is sent to your user account email when a donation is made • Click on the “Donations” tab to view donor information and download the report • Donations will be deposited into the endowment funds by Dec. 1 Donations7 Update Your Page
- 20. • Display a dollar-for-dollar matching grant on your page • The match does not need to be verified through Razoo • The matching grant icon will appear on your page at midnight of the start date and track the amount left of the grant as donations are made Individual Matching Grant 8 Update Your Page
- 21. • Utilize your most engaged supporters to fundraise • Identify most engaged by interactions and social media • Equip ambassadors with the tools and a strategy to promote • Allow them to tell THEIR story about your organization to engage their networks Empower Your Ambassadors
- 22. Ambassadors Drive Success Spring2Action 2015 •129 Participating Nonprofits •339 Free Agent Fundraisers ($452,000) •9431 Unique Donors •12660 Donations
- 23. •Start accepting Donations October 15! •Viewable to the nonprofit through your admin panel under the Donations tab •All donations will be processed immediately and will reflect on the Giving Day the day of the event •Donors do not need to create a user account to donate! Secured Early Donations DONATE
- 24. Crowdfunding Tips Be Specific 1 Fundraisers do better when they are tied to a specific campaign, initiative, or project. Be Savvy 2 Use all of the tools at your disposal. Pages with high quality images/ video are 2x likely to reach their goal. Be Encouraging 3 Make your best donors and partners feel special. They’re your best channel to quick growth. Be Connected 4 Use your donor data to stay in touch with your network during and after your fundraiser. Be Creative 5 Don’t get stuck doing the same old things. New ideas (Twitter, YouTube, live events) can reach new donors. Our Top 5 Tips
- 25. Campaign Tips • Create a communication plan, draft templates • Recruit others to amplify your message • Media Sponsors • Business Partners • Use multiple channels • Facebook/Twitter/Google+ • E-mail, e-mail signatures, e-newsletters • Word of mouth • Flyers in a local business • Video Communication
- 26. Crowdfunding Tips • Have an engaging outreach plan • Fundraising progress • Reminder of goals and prize incentives • Reason to give again and share to social network • Be on the ground • Invite people in – open house, happy hour • Go to where the people are with iPads and on mobile. • Be CREATIVE!
- 27. Crowdfunding Tips • Thank in real-time • Use social media for shout outs • Send follow-up e-mails • Follow-up 2-5 days after the event • Physical notes to top donors • Estate follow up advice • Make phone calls • Long-term • Provide ways for them to receive updates • Let them know the end results • Create a “Welcome Series”
- 28. Crowdfunding Tips • Online Fundraising does not replace traditional fundraising, it expands impact and donor base. • It is not one size fits all: some strategies may work for your NPO, others not so much. Be flexible. • It is not an over-night success story: commit the time needed to your online campaign. Keeping It Real • A monetary goal is not always the only goal: awareness, volunteerism, followers, likes, conversation, lessons learned- it all has value. • You will raise more money online than you think! SO COMMIT TO THE CHALLENGE!