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2013 ihrsa-media-kit


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2013 ihrsa-media-kit

  1. 1. | | ihrsabuyersguide.comMediaKIT 2013CLUB BUSINESSINTERNATIONAL ® ads 1
  2. 2. IHRSA’s international board of directorssets direction for the association and includes the world’s leading club operators. They,along with IHRSA’s Public Policy Council and IHRSA’s diverse worldwide membership,comprise a large segment of CBI’s loyal readership. Board of Directors 2012-2013 Bill McBride: Chairperson Molly Kemmer Club One, Inc.
 MediFit Corporate Services San Francisco, CA
 Anschutz Health and Wellness Center Aurora, CO Richard Bilton Companhia Athletica 
 São Paulo, Brazil
 Jasmin Kirstein My Sportlady Fitness Munich, Germany
 Robert Brewster The Alaska Club Anchorage, AK
 Carol Nalevanko
 DMB Sports Clubs
 Scottsdale, AZ
 Art Curtis: Ex-Officio
 Curtis Club Advisors, LLC 
 Boston, MA Christian Pierar De Fitness Organisatie
 Oostakker, Belgium“CBI is a treasured resource and Mark Stevens
wealth of information. I make a point The Houstonion Club and Spa
 Houston, TXto set aside time with it so I can absorb Houstonian.comall it has to offer!” Molly Kemmer Kay Yuspeh
 MediFit Corporate Services | Aurora, CO Elite Sports Clubs
 Brookfield, WI Brent Darden
 Ervin Zubic TELOS Fitness Center 
 Lifestyle Family Fitness Dallas, TX St. Petersburg, FL Scott Gillespie
 Saco Sport & Fitness
 Saco, ME
  3. 3. Global Connection Club Business International is the world’s leading, and most respected, magazine for the commercial health and fitness club industry. With readers in more than 80 countries, CBI gives your company global exposure unmatched by any other trade publication. In addition, CBI is distributed at major industry events in the U.S., Europe, Latin America, and Asia. By advertising in CBI and on, you can put IHRSA’s global reach to work for you! THE HEALTH CLUB INDUSTRY CONTINUES TO PROSPER The health club industry continues to demonstrate remarkable economic resiliency. In the United States, total health club memberships surpassed 52 million in 2012. Worldwide, there are more than 133,760 health and fitness centers serving 129.4 million consumers. As the industry’s premier monthly magazine, CBI provides your company with access to thousands of dynamic, growing businesses.IHRSA Global 25 Global Market Size & ScopeLeading Club Companies for 2012 Total Industry Total # Total # Rank & company country locations* Continent Revenue (USD) of Clubs of Members 1 L.A. Fitness International U.S.A. 540 Europe $31,237,555,814 47,701 43,453,600 2 24 Hour Fitness U.S.A. 419 North America $25,466,904,000 38,402 59,552,100 3 Fitness First U.K. 415 Asia $11,211,634,259 18,561 14,137,315 4 Konami Sports & Life Co. Japan 366 South America $2,448,133,757 24,086 7,173,990 5 GoodLife Fitness Clubs Canada 276 Australia $2,330,750,000 3,234 3,070,000 6 Health City Netherlands 270 Africa $54,778,483 1,776 2,010,920 7 Virgin Active U.K. 252 Total $72,749,756,313 133,760 129,397,925 8 Nuffield Health Fitness Wellbeing Centres U.K. 200 Source: 2012 IHRSA Global Report 9 Town Sports International U.S.A. 160 10 Central Sports Co. Japan 157 CBI Readership 11 McFit Germany 148 Presidents/Board, VPs, GMs 7,790 12 SATS Sweden 110 COO, CEO, CFO, CTO, etc. 1,420 13 Renaissance, Inc. Japan 103 Directors, Department Heads 5,270 14a Fitness World Denmark 101 Managers 7,025 14b Life Time Fitness U.S.A. 101 Sales/Marketing Staff 1,505 15 Bodytech Colombia 93 Total 23,010 16 David Lloyd Leisure U.K. 89 17 LA Fitness, Plc U.K. 80 18 Holmes Place Germany 79 CBI DISTRIBUTION 19a Gold’s Gym International U.S.A. 75 U.S.A. 20,125 19b Fernwood Women’s Europe 1,055 Health Clubs Australia 75 Asia, Australia 640 20 Bannatyne Fitness U.K. 61 Canada 590 21 Snap Fitness U.S.A. 56 Central and South America 315 22a ELIXIA Nordic AS Norway 55 Africa, Middle East Rest of World 285 22b BIO RITMO/SMARTFIT Brazil 55 Total 23,010 23 Russian Fitness Group Russia 50 24a LT Health Fitness U.S.A. 49 24b Organizacion Britania Mexico 49 25 Goodlife Health Clubs Australia 44*Locations Owned ads | 1
  4. 4. Readership CBI IS THE SMART CHOICE FOR ADVERTISERS Audience “CBI allows me to more The operators of IHRSA member clubs are the “movers and shakers” effectively identify areas in the fitness industry. IHRSA members are the largest and most profitable facilities in the world. Consequently, CBI is their magazine. that I encourage my IHRSA members are the owners and decision makers and pay management team membership dues to receive CBI and rely on it to provide them to review.“ with information they can trust. Patricia A. Laus CEO Owner | The Atlantic Club Manasquan/Red Bank, NJ Distribution Each month, IHRSA sends CBI to a targeted list of qualified club operators and fitness professionals. As the leading trade association representing the industry, IHRSA is in daily contact with more club MARKET SHARE professionals than any other organization. Therefore, IHRSA has the most complete and up-to-date database of commercial fitness facilities anywhere. In addition, each year, IHRSA hosts the industry’s Club Solutions premier event – IHRSA’s International Convention Trade Show, and 21% major events in Europe, Latin America and Asia – adding thousands of CBI new qualified buyers to CBI’s mailing list. Club 53% Industry 26% Buying Power IHRSA estimates the total annual revenue of the industry worldwide to be more than $72.7 billion. Further, IHRSA research clearly indicates Source: Inquiry Management Systems that IHRSA clubs recognize the positive correlation between club profitability and facility improvements. Consequently, IHRSA members have demonstrated a willingness to reinvest in their facilities even during tough economic times. • 0% of readers are either directly responsible for, or have influence 8 on, their clubs’ purchasing decisions regarding fitness equipment, services, and supplies. Fast Fact Every month, new health club • 0% of the CBI readers surveyed plan to purchase fitness 7 locations join IHRSA, the industry’s equipment within the next 18 months. only global trade association. For • BI readers ranked the IHRSA Trade Show and C example, in July 2012, Bodytech CBI as two of their top informational resources enrolled all of its 93 fitness centers when purchasing fitness equipment or services. in Colombia, Chile and Peru into • hen asked how they prefer to read CBI, 84% W IHRSA membership. chose the print version, while 24% prefer the digital version. In addition, 11% of respondents download the full PDF to their computers (responses total 100% as multiple answers were allowed). Source: Online 2012 IHRSA survey2 |
  5. 5. CBI DRIVES TRAFFIC TO MAJOR INDUSTRY TRADE SHOWSCBI is sent to qualified trade show attendees and prospects prior to major industryevents. CBI has high-profile, high-penetration circulation at all IHRSA meetings,including the industry’s premier event, IHRSA’s 2013 International Convention Trade Show (Las Vegas, March 2013).“Anytime Fitness has more than 1,775 locations worldwideand has been opening approximately 250 clubs a year.” Chuck Runyon Dave Mortensen Co-Founders | Anytime Fitness | Hastings, MN “Companhia Athletica has nearly 1,500 employees, 30,000+ members, and had revenues of more than $55 million in 2011. It currently operates 16 clubs in 13 cities—encompassing Brazil’s five major geographical regions—and a 17th unit is scheduled to open in late 2012.” Richard Bilton
 President CEO | Companhia Athletica | São Paulo, Brazil
“Holmes Place operates 79 company-owned clubs inGermany, Austria, Switzerland, Spain, Portugal, Greece,Czech Republic, Poland, Hungary, and Israel.” Jonathan Fisher CEO | Holmes Place International | Amsterdam, Netherlands “Fresh Fitness now has eight clubs in operation with the goal to have 25-30 clubs in Denmark within the next five years.” Rasmus Ingerslev CEO | Fresh Fitness | Copenhagen, Denmark ads | 3
  6. 6. 2013 Editorial Calendar CBI January february march april may june Editorial Online IHRSA 2013 IHRSA 2013 IHRSA 2013 IHRSA Active Aging Services/ Pre-Show Show Issue Post-Show Joining Forces Social Media Issue Issue Network Community Outreach Certifying FIBO 2013 Yoga Pilates Organizations Preview Spa Products Services Supplement to Club Business International 2013 MANDALAY BAY, LAS VEGAS MARCH 19-22 THE IHRSA GLOBAL REPORT International Convention Trade Show Issues, 2012 / THE STATE OF THE HEALTH CLUB INDUSTRY / Mandalay Bay, Las Vegas, NV March 19-22 Product Flooring Body Weight Fitness Functional Interactive Focus Training Testing Core Training Technology ® F.I.T. Extra Club Group IHRSA 2013 Total-Body Free Weights Circuit Management Exercise Product Equipment Training Software Premier Selectorized 2013 Showcase Equipment F I T FITNESS INDUSTRY TECHNOLOGY MANDALAY BAY, LAS VEGAS MARCH 19-22 Bonus IHRSA 2013 FIBO IHRSA’s Distribution Legislative Summit in Washington, DC 2013 F.I.T. Extra Commercial Fitness Catalog Listings/Sidebar Oct. 3, 2012 Nov. 1, 2012 Dec. 3, 2012 Jan. 3, 2013 Feb. 1, 2013 March 1, 2013 Equipment, Services ® Supplies Ad Closing Nov. 15, 2012 Dec. 17, 2012 Jan. 15, 2013 Feb. 15, 2013 March 15, 2013 April 15, 2013 GACover_Winter2012_NewGACover 12/2/11 2:37 PM Page 1 Material Due Nov. 29, 2012 Dec. 27, 2012 Jan. 28, 2013 Feb. 28, 2013 March 28, 2013 April 26, 2013 Get Active! Choose the Former Fighter Best Diet GINA for You CARANO Meet Hollywood’s Issue Winter Issue A Guide to Newest Action Eating Plans Superstar That Work Ad Reservation December 10, 2012 RESVERATROL: THE BEST NUTRIENT Material Due December 14, 2012 YOU’RE NOT TAKING Look Hot PLUS How to Use Your Evolutionary From Every Angle E-Newsletters January february march april may june Wiring for A CAN’T-MISS Weight Loss ROUTINE TO FIRM CBI News (monthly) a a a a a a YOUR BACKSIDE HR Digest (monthly) a a a a a a Editorial Publishing Advertising CBI F.I.T. Contacts: Jay Ablondi Michele Eynon Craig R. Waters Executive Vice President Vice President of Advertising Editor-in-Chief of Global Products Membership Sales me@ihrsa.org4 |
  7. 7. For rate card or other Inquiries: E-mail or call 800-228-4772 (U.S. Canada) or +1 617-951-0055G lobalReport july august september October F.I.T. 2014 november decemberGlobal market IHRSA Group Business Club Industry Descriptions Facility Youth Fitnessreports and Global 25 Exercise Products Show Exhibitor and photos Componentsanalysis of Programs Services listing with of all clubthe trends booth #s productsshaping the and ser-industry vices. Detailed Locker Rooms Fitness Going Green/ equipment- Athletic Franchise Cost-Savings comparison Business Companies charts. Plus: Show Preview New Product Showcase feature. F.I.T. 2014 is a year-long guide.Profile Personal Educational Sports Complete Member Weightof leading Training Resources Performance IHRSA Service Managementmanufacturers Training Associate Enhancements suppliers Member DirectoryProfile of Treadmills Fitness Bikes/Upright Multistations Distributed at Flooring Ellipticals/leading club Accessories Recumbent Plate Loaded major industry Systems Lateral Motioncompanies trade shows, Machinesworldwide IHRSA, Club Industry, etc.#1 Best IHRSA/ Club Industry AthleticSeller on Fitness Brasil Show Business! Latin America IHRSA’s Conference European Trade Show CongressMarch 4, 2013 April 2, 2013 May 2, 2013 June 3, 2013 July 2, 2013 Aug. 3, 2013 Aug. 1, 2013 Sept. 3, 2013April 15, 2013 May 15, 2013 June 15, 2013 July 15, 2013 Aug. 15, 2013 Sept. 15, 2013 Sept. 16, 2013 Oct. 15, 2013April 26, 2013 May 27, 2013 June 28, 2013 July 29, 2013 Aug. 29, 2013 Sept. 28, 2013 Sept. 27, 2013 Oct. 28, 2013Spring/Summer Issue Fall IssueApril 5, 2013 August 3, 2013April 12, 2013 August 10, 2013 july august september october november december a a a a a a a a a a a a CBI F.I.T. F.I.T. F.I.T. Extra Get Active! Global Report E-Newsletters Patricia Amend Rebecca Maverick Jim Schmaltz Kristen Walsh Executive Editor Associate Publisher ads | 5
  8. 8. Supplement to Club Business International Annual Issues The 2013 IHRSA Global Report (published in June 2013) THE IHRSA GLOBAL REPORT Mailed as a special annual supplement to CBI, The IHRSA Global Report 2012 / THE STATE OF THE / provides the only comprehensive overview of the international health HEALTH CLUB INDUSTRY and fitness market. The exclusive market research contained in this report is used to compile the annual IHRSA Global 25 listings published in the July edition of CBI. The IHRSA Global Report ranked No. 1 in publication sales in 2012 at! The IHRSA Global Report serves as a dependable perennial resource for investors and the heads of major club companies worldwide. ® Because it contains profiles of more than 240 club companies, The IHRSA Global Report is closely read by the leading club operators and is a cost-effective way for advertisers to gain exposure to this Fast Fact exclusive group of industry leaders. IHRSA member clubs and facilities spend at a much higher rate than “The Columbia Association raises capital by selling bonds non-IHRSA member clubs. on the market in New York City, and we always look forward Source: IHRSA’s Health Club Equipment to receiving The IHRSA Global Report, since we share it with Benchmarking Report the major bond-rating agencies to demonstrate the financial strength of, and positive trends in, our industry. Congratulations again on an excellent research publication!” Rob Goldman Chief Operating Officer Vice President | Columbia Association | Columbia, MD The IHRSA Global Report compiles the most relevant industry research into one handy publication. IHRSA invests considerable resources towards conducting industry-specific Company Profiles research that is unmatched by any other SUPPLIER PROFILES Leading club publication or organization serving the operators worldwide / PRECOR / industry. Specifically, IHRSA conducts Precor designs and builds premium fitness equipment for effective workouts that feel smooth and natural. Our dealer locations across North America equipment is chosen by health clubs, COmPAny PROfILES quarterly and annual surveys of club operators your hotels, spas, universities, and individuals and around the world, we support decades, success with everything from space across the globe. For nearly three we’ve driven fitness forward. We planning and financing to responsive continue that heritage every day by assistance and one of the best number of members: number of Clubs: Principal: Meshal Al Saleh warranties in the industry. 2011: 38,500 2011: 3 advancing what’s possible in design and analyzes key economic data to provide CEO: Gerard Oliver 2010: 37,700 2010: 3 innovation, member experience and Whatever solutions you 2009: 35,500 2009: 3 service – all so people keep coming select, rest assured we always STAY AT THE FOREFRONT OF INNOVATION Principal: Phil Wendel 2008: 4 back and moving forward. We recognize focus on your business 2007: 2 of CEO: Greg Wells that a great workout is the sum needs first. number of members: IHRSA members with the knowledge they many parts. In your hands, the products, 2011: 4,222 services and technologies we offer 2010: 4,919 to can be combined in countless ways Phone: (800) 786-8404 2009: 4,909 media Contact: or (425) 486-9292 Pooja Manon complement the programs, atmosphere +965 25636398 and member experience you’re creating. need to be successful. and markets Served: With dedicated representatives Principals: Larry Isham, media Contact: Christine Thalwitz “I have learned more, Kathy Langlotz Middle East (434) 974-9890 more interesting people Revenues: met media Contact: 2012: $9,140,158 (projected) Larry Isham and bought more equipment markets Served: USA: Principal: António Macias 2011: $8,496,392 (979) 823-0971 South Atlantic (DE, DC, FL, 2010: $7,883,979 GA, MD, NC, SC, VA, WV) most remarkable in the CEO: António Macias markets Served: USA: 2009: $7,614,742 M/ / SALSBURY INDUSTRIES – LOCKERS.CO markets Served: West South Central 2008: $6,595,443 Trade Show in our industry. Revenues: (AR, LA, OK, TX) 2012: $38,250,000 (projected) Portugal 2007: $5,742,118 In business since 1936, Salsbury 2011: $36,100,000 It is probably the best Revenues: Comments: Expanding into Industries – is the industry All advertisers in The IHRSA Global Report 2010: $32,400,000 2012: $3,625,720 (projected) the South College Station AleX fitness leader in the manufacturing and investment that $4,196,893 ever 2009: $32,200,000 2011: I have area of our community and distributing of quality metal lockers, 2008: $32,900,000 2010: $5,326,817 attempting to buy out a wood lockers, plastic lockers, and 2007: $28,800,000 made in this industry. 2009: $5,214,832 competitor. Kondratevsky Prospect 64/6 A encourage everyone and 2008: $4,893,878 storage solutions. Family owned AchmeAI would Revenues: Saint Petersburg, Russia heAlth who pay their invoices by June 30, 2013 an operated, Salsbury Industries is 2012: $3,165,426 (projected) Aerofit attend.” to make the effort toheAlth centers Phone: 78126004600 2011: $2,784,850 ISO 9001: 2008 certified company. Customer Service Representatives are fitness 2010: $2,162,671 founded: 2008 Operating in nearly 500,000 square available Monday through Friday from CA and Columbus, by Clive Caldwell, President Gladsaxe, 43 Apeldoorn 2009: $2,142,883 number of Clubs: feet in Los Angeles, 7:00 AM to 5:00 PM PST. Whether wide Netherlands The Cambridge Club, 1900 West Villa Maria 2008: $2,113,775 2011: 34 OH, Salsbury Industries carries a telephone, e-mail or fax, we will be 2007: $2,102,777 will receive double points toward IHRSA’s variety of quality products that can be Phone: +31 55 599 4720 Ontario, Canada Bryan, TX 77807 USA 2010: 10 sure to provide friendly and courteous 2009: 10 large Phone: (979) 823-0971 shipped factory direct from our service every step of the way. founded: 1977 Al corniche club co. number of members: inventory. Whether you are around number of Clubs: founded: 1984 2011: 150,000 the corner or around the world, Phone: (800) LOCKER 2009: 37 number of Clubs: 2010: 100,000 PO Box 318 Dasman 15454 most orders ship within 24 – 48 hours or (800) 562-5377 2007: 32 2011: 4 2009: 50,000 Associate Member Point System (AMPS). Kuwait, Kuwait 318 Kuwait 2010: 2 in Las Vegas March 19 – 22, 2013 Join your colleagues+965 25636398 Bay of receipt. number of members: Phone: at Mandalay International Convention Trade Show 2009: 60,000 2009: 2 2008: 2 for IHRSA 2013 – the 32nd Annual founded: 2005 markets Served: 2007: 2 800-228-4772 (US and Canada) or Netherlands number of Clubs: number of members: Visit or call 2011: 1 2011: 8,650 2010: 1 617-951-0055 for the most +1 up-to-date information. Active life IHRSA.ORG 2010: 7,750 2009: 1 2009: 7,700 2008: 1 Principal: Kovalev Alexey A © COPYRIGHT 2012 IHRS IHRSA GLOBAL REPORT | 102 R. Joaquim Rocha 2007: 1 CEO: Kovalev Alexey 5/2/12 2:02 PM Cabral nº26 number of members: media Contact: Lisbon, 1600-0751 2013 ad-Global.indd 2011: 3,500 Alexey Vasin Lisbon Portugal 2010: 3,200 79859957757 Phone: +351 966 132 162 2009: 3,000 markets Served: founded: 2003 Russia Supplier Profiles 42 IHRSA GLOBAL REPORT | © Copyright 2012 ihrSA Editorial support for advertisers6 |
  9. 9. F.I.T. 2014 Commercial Fitness Catalog Equipment, Services Supplies (published in November 2013) IHRSA’s Fitness Industry Technology (F.I.T.) Commercial Fitness Catalog is a valuable year-round resource that’s designed to simplify Fast Fact the purchasing process for club operators and staff. The material is According to IHRSA’s 2012 organized by product category and accompanied by charts to permit Industry Data Survey, the side-by-side comparison of product features—a reader service unmatched IHRSA-member facilities by any other buyers’ guide in the fitness industry. The guide’s easy-to-read surveyed typically spend format enhances the buying process, efficiently connecting suppliers $115,000 per year, or 5.3% with customers. F.I.T. is a special supplement to Club Business International of their total revenue, on fitness and is mailed to all subscribers. Published in November, F.I.T. is distributed equipment, office technology, at all major industry trade shows throughout the year, from the fall of and facilities and grounds. 2013 through the fall of 2014.“I look forward to reading F.I.T. each year. It provides acomprehensive overview of all the new products andservices available to me.” F I T FITNESS INDUSTRY T ECHNOLOGY Scott Gillespie Owner | Saco Sport Fitness | Saco, ME All listings appearing in the annual F.I.T. guide and the monthly “F.I.T. Extra” section of CBI are created and/or updated online at All IHRSA associate member companies receive their own unique user name and password to access Any questions relating to the use of this site should be directed to Project Manager Rebecca K. Maverick at or +1 781-544-3709. 2013 Commercial Fitness Catalog Equipment, Services Supplies F.I.T. includes Plus: ® comparison charts on: • ront of Book F • Bikes “New Product Showcase” • Climbers • HRSA Associate I • Elliptical Trainers Member Directory 82% of respondents rate • Technology F.I.T. Extra (CBI Product • Treadmills Profiles) as “valuable” or “extremely valuable” to them as readers. ads | 7
  10. 10. INTEGRATED MARKETING OPPORTUNITIES Advertising on offers companies an exciting opportunity to reach health club operators at one of the industry’s highly valued sites. The Premier Website for Health Club Operators The industry relies on more than ever for the latest news, data and other information about the fitness business. The number of page views continues to climb, and we enjoy a high level of engagement with the site’s visitors. Most importantly, we’re connecting with our audience – primarily health club owners and operators – by giving them the best and most relevant content available anywhere. 2012 HIGHLIGHTS • ecorded more than 325,000 page views in March 2012 alone. R • ach visitor spent more than 3 minutes on the site E and viewed 4.5 pages per visit, on average. • HRSA has more than 10,000 members in its LinkedIn I group, more than 2,500 fans on Facebook and more than 4,050 Twitter followers giving our content enhanced social media distribution. The IHRSA blog averages more than 30 posts each month and is widely read and distributed. • rom March to June 2012, recorded more F than 4,800 visits originating from Facebook. Enhance Your Presence with Video Want to grab readers’ attention and get them to click through to your website? Incorporate video messaging into your ads in the digital edition of CBI, which is sent monthly via email to more than 19,000 subscribers. Ask your IHRSA representative for details!8 |
  11. 11. THE IHRSA ONLINE BUYER’S GUIDEThe enhanced makes it easier for club owners and fitnessprofessionals to find the products and services they need to run their businesses.Features:• etter search engine optimization (SEO) – IHRSA B has made it easier for your products and services to be found on internet search engines such as Product Showcases: Google, Yahoo! and Bing. Video is a free offering for product• elf-service or customer assisted – Companies S showcase listings. may update and enhance their listings online or they can contact their IHRSA account Category Index: representative directly. Potential customers• is fully integrated with i can search by product and managed by IHRSA as a service categories or for its membership. company name. Your listing includes a direct link to your company’s website, related CBI articles and much more. For additional information, contact Enhanced Listing: Social marketing – Enhanced listings may include your Facebook and Twitter links.CBI Classified/Marketplace Ads “Club Business InternationalHiring? Selling a health club or fitness equipment? Have a is an essential resource fornew product or service to promote? A classified ad in CBI’sMarketplace is a great, cost-effective way to get your message my management team. Itout to the industry’s key players. Place a text ad or include a stands head and shoulderslogo and add color for extra visibility. Discounts are available above the other magazinesfor a multi-issue commitment. For more information, e-mail in the industry.” or visit Rick Beusman President | Saw Mill Sports Management Mount Kisco, NY ads | 9