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6 Essential Elements for Fundraising Success


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Could You Be Doing More to Further Your Organization's Mission?

In this webinar, Nick Denby, Nonprofit Consulting Manger at Net@Work, will review several essential elements that will enable your organization to increase your fundraising effectiveness.

Find out how today's leading Fundraising Software can help you:

Identify the foundation upon which successful campaigns are built.

Improve the donor process to retain existing donors and cultivate new donors.

Decide where to focus your efforts: Online or offline? Both?

How to increase the value of your events.

Integrate your entire organization through connectivity to your fundraising and fund accounting systems so as to improve campaign tracking and organization-wide communication.

Published in: Software
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6 Essential Elements for Fundraising Success

  1. 1. ©2014 Net@Work Inc. 6 Essential Elements for Fundraising Success Webinar Start Time: 1pm CST
  2. 2. ©2014 Net@Work Inc. Today’s Presenter
  3. 3. ©2014 Net@Work Inc. Webinar Details
  4. 4. ©2014 Net@Work Inc. Solutions - Overview ERP/Accounting System Implementations CRM System Implementations HRMS/Employer System Implementations Web / Mobile Development & eCommerce Nonprofit Solutions Document Management /SharePoint Business Intelligence, Analytics & Reporting IT Infrastructure, Cloud & Managed Services
  5. 5. ©2014 Net@Work Inc. Today’s Conversation
  6. 6. ©2014 Net@Work Inc. Data to Consider- Target Audience 268 49 18 335 0 50 100 150 200 250 300 350 400 Individual Foundation Corporation Total $,Billions 2013 Total Fundraising by Type 15% 80%
  7. 7. ©2014 Net@Work Inc. 6 Elements for Success- Fundraising “Funnel” • Website • Donation Process • Online Campaigns • Mobile • Social Media • Tracking Progress Donations MOBILE / SOCIAL MEDIA ONLINE CAMPAIGNS DONATON PROCESS WEBSITE
  8. 8. ©2014 Net@Work Inc. How Do We Get New Donors?
  9. 9. ©2014 Net@Work Inc. MNM Website Example Strong Features • Powerful Headline • Limited Copy and use 2nd Person (‘you”) • Use Pictures
  10. 10. ©2014 Net@Work Inc. MNM Website Example Strong Features • Use White Space to Focus the Eye • Use Success Metrics
  11. 11. ©2014 Net@Work Inc. Donation Process- Make it Simple As few clicks as possible from Home Page to Donation! Test your site • Count the steps • Time the process • Use a focus group • Mobile Friendly! Ability to share on FB and Twitter.
  12. 12. ©2014 Net@Work Inc. Donation Process- Example
  13. 13. ©2014 Net@Work Inc. Online vs. Offline Fundraising • Online fundraising continues to grow at a fast pace, with an estimated 15-20% increase in 2013 alone. • According to the Chronicle of Philanthropy, more that 50% of donors over 60 years of age have made a gift online. When to use offline tactics? • Now more than ever you need an inexpensive online donation tool.
  14. 14. ©2014 Net@Work Inc. Number of New and Repeat Donors
  15. 15. ©2014 Net@Work Inc. Increase The Value of Events Increase the value of events  Place registration forms where donors are engaged  Multiple engagement opportunities in the same form  Create forms for ticketing, volunteer registration, sponsorships, advertising, memberships and more  Multi-channel event registration forms (PC, Tablet, Phone, Social Media)
  16. 16. ©2014 Net@Work Inc. Email Marketing & Capturing Email Addresses • Still the #1 way to raise money online • Capture email addresses any way you can: • Opt-in box on the website • Event registrations • Facebook page • Pop-up- capture email or highlight a call to action • Write a compelling narrative and have a structured communication plan (with metrics!) • 7 touches = a donation/action
  17. 17. ©2014 Net@Work Inc. Abila and Net@Work: The Complete Solution Abila Grant Management Abila Fundraising Online Abila Fundraising 50 Abila MIP Fund Accounting NET@WORK Website CRM Document Sharing
  18. 18. Abila Fundraising Online Nonprofit Organization Nonprofit Organization Apply for a  grant from  Fnd or Govt Abila Grant  Management Foundation  or Govt Abila MIP Fund  Accounting Transaction is  sent to  Abila MIP Fund  Accounting $ Appeal to  donors Abila Fundraising  50 Run query for  solicitation list Email marketing  tool such as  Constant Contact  or MailChimp Send email Call/Direct Mail $ Direct donors to  online form Accept direct  checks, cc $ Abila Fundraising 50 Transaction tracked,  receipts and donor  acknowledgement sent $ Transaction is  sent to Abila MIP Fund  Accounting I need funds for my  programs and  operating budget. Efficient Process Flow
  19. 19. ©2014 Net@Work Inc. Thank You For Attending! Questions?