Push Models of San Diegos newest media kit. This highlights more about who we are and how we can help our clients be more successful at trades shows and live marketing events.
2. PUSH is a nationwide live marketing and promotional staffing company. We provide
staffing,field support and guerrilla marketing services in order to create successful brand
experiences.At the heart of our success are turn-key field services,enabling companies to
deliver the very best in promotional staffing,guerrilla,non-traditional,and
out-of-the-box marketing.
defining PUSH
PUSH marketing and promotions media kit
3. PUSH marketing and promotions media kit
table of CONTENTS
• How can PUSH help you?
• What makes PUSH Special?
• Meet our Team
• PUSH Technology
• Our Customers
• Case Studies
• Contact PUSH
4. PUSH marketing and promotions media kit
how can PUSH help you?
Do you need a push in sales,marketing or both? PUSH
maintains a wide variety of marketing/promotional
solutions and tactics.Below you will see our list of
capabilities.If there are needs that are not listed on this
page,chances are we can accommodate you,so just ask…
Non-Traditional Marketing
Mall & Retail Marketing
On-Campus Marketing
Sports Marketing Promotions
Night Club/Bar Promotions
Food & Beverage Promotions
Entertainment Marketing
Mobile Tours Promotions
Mobile Media
Guerrilla Projections
Airport Marketing
Storefront Marketing
Street Team Marketing
Experiential Marketing
Product Sampling
In-Store Demonstrations
Brand Installations
Staffing & Execution
Brand Managers
Brand Ambassador
Bilingual Staffing
Bartenders/Servers
Costume Characters
Greeters/Hosts & Hostesses
Atmosphere Models
Secret Shoppers
Stunt Marketing Activities
Trade Show Models
Booth Assistants
Body Painters
Program Management
Concept & Execution
Education/Training
Reporting/Recapping
Brand Messaging
Location Scouting
Fulfillment
Research & Development
5. PUSH marketing and promotions media kit
what makes PUSH special?
Yes, it is true there are other marketing and promotional staffing companies out there, but none
of them have all that we offer. Below you will see what we consider our competitive advantages:
• We have the dedication and support of a team of
individuals who go above and beyond for you and
your customers.
• Nationwide database of thousands of talented,
attractive brand managers, brand ambassadors and
promotional models.
• Custom designed tracking and recapping
software that allows our customers to gauge the
effectiveness of each promotion.
• Weekly casting calls and training sessions that
allow our customers to hand pick and build their
very own team.
• PUSH has the experience of tens of thousands of
promotional bookings so we know what
works and what doesn’t.
• PUSH has offices in Arizona, California, Minnesota,
Nevada, New Jersey, New York, Florida and has a
reach that extends to markets nationwide.
PUSH agencies are fully insured
up to 2 million dollars with our
nationwidecomprehensiveliability
insurance! Your investment is fully
protected.
6. PUSH marketing and promotions media kit
meet our TEAM
Here’s the deal. Whether it is a trade show, a special event, or a nationwide promotional marketing
campaign, good representation for great brand-building is the most important element of a successful
marketing campaign. After the campaigns/programs are created and it is time for the execution we step in.
The Field Manager (FM) is your point of contact. They are
responsible for all aspects of each campaign. These campaigns
are based primarily on live and interactive marketing and
brand activation. The FM is responsible for the management
of the team and the execution of the assignment. They are
the individuals who will ensure that programs are executed,
data gets captured, expectations are met, and resources are
effectively used and fully leveraged.
The Brand Ambassadors (BA), also known as promotional models,
are an elite team of PUSH representatives who are hand-picked
from our nationwide database. Upon enrollment, the new staff will
go through training on the products, services, their role, and most
importantly, the campaign and program itself. Please understand
that our brand ambassadors are a seamless extension of your team.
We have extremely high standards and demand flawless execution.
Our staff takes ownership of their role, they recognize that they are
the face of the company and they know success is measured by the
results.
8. PUSH marketing and promotions media kit
push TECHNOLOGY description
PUSH has developed proprietary software that allows our customers to not only hire and book event staff but also
educate, test and solicit feedback from your selected staff on any necessary brand or event information. Your console
also offers you the ability to track the effectiveness of any event in real time. Our system offers the following features
and advantages:
2 BRAND AMBASSADOR &
MANAGEMENT SELECTION
3 PRE-EVENT VIDEO
TRAINING
5 ASSIGNMENT
REPORTS & RECAPS
4 QUESTIONAIRE &
PRODUCT TESTING6 ASSIGNMENT PHOTOS, VIDEO,
& DOCUMENT UPLOADING
1
CUSTOM CLIENT
USER CONSOLE
With access to your own
personalized command station
you can conveniently control all
aspects of your campaign. Your
console allows you to control
everything from the assignment
details to how the assignment
needs to be executed by your
management and staff.
From your custom console
you can easily view and book
all brand ambassadors who
have signed up for each
assignment. You will also see
real-time updates for any new
applications so you can be sure
you are hiring the very best staff
for your assignment.
PUSH offers our customers the
capability to produce a fully
customizable pre-event staff
training video that we will script,
shoot, edit and upload for you.
A Training Video ensures the staff
selected for your assignment is
educated about your brand the
same way each time.
Our system is set up to ensure your
staff have access to all necessary
information on your event and
brand 24/7. You can upload
training documents, videos,
product specs and more. Create
and administer graded or non-
graded tests to ensure that your
team is knowledgeable on your
brand and will effectively convey
your message during your event.
After the assignment is completed
you can solicit detailed feedback
from your event staff on your brand
or your event. Upload a custom
event recap form and choose from
several question formats. Our staff
has been trained to understand
that this is a vital part of our service
to you so they are always willing to
provide detailed feedback. This
secure data can then be accessed
in your control panel to gauge the
effectiveness of every aspect of
your assignment.
Our system was not only built to
report data from your marketing
event, it was also designed to
to share photos, videos and
important documents used
to execute the assignment.
Our brand management
team can upload images and
select videos to ensure brand
consistency, turnout, client
communication and marketing
use.
9. our CUSTOMERS
PUSH marketing and promotions media kit
testimonials
Over the years PUSH has developed close relationships with some of the biggest brands in the world. Often we work with partner
agencies and other times we don’t. Whatever the case may be, our dedication to providing a level of service that goes above and
beyond anything they have experienced in the past is the reason we get up in the morning. We could go on and on, but maybe you
should read it for yourself…
“Just wanted to drop a note to say thank you for all your assistance this fall with Cabo,
Absenta Liquor Launch, the Mansion, etc....Everything went great and was prompt
and efficient even with short notice needs. We will continue to enjoy working with
Push Models and will always recommend you first when it comes to staffing needs.”
Mike La Martina-Converge
“Alliance Beverage Dist Co. has had great success with Push. They always come through
when I need them last minute. The models are always on time and represent our brands
exteremely well. They are very professional and I look forward to working with them in
the future.”
Megan Roberts - Alliance Beverage Distributing Co.
Promotions Coordinator
“We had a very positive experience working with PUSH. You were both professional
and easy to work with in scheduling the promotional models and spokesmodels, and
we will definitely be working with you on future events. Thanks again, from all of us
at the Tempe Music Festival.”
Caryn Wald - Entertainment Solutions
Tempe Music Festival, Event Manager
“I must say your staff has been on time each and every day, furthermore these women
are the most attractive / sociable staff I have worked with nationwide... You have earned
our business both locally and nationally, thank you guys for everything.”
Mary Cardas - themusic.com
General Manager
“Just wanted to let you know that the promo girls have been doing a great job
and were well schooled about the Jack Daniel’s Brand. This group has been the
best we’ve had at any activation in the country. Thanks again for all your help and
support on this event!”
Keven Pehlman - On-Premise Group, Inc.
Jack Daniel’s Sponsorship Agent
10. PUSH marketing and promotions media kit
Jack Daniels Experience
Client: Jack Daniels/Brown Forman
Project: Sports Marketing - NASCAR:‘05,‘06,‘07,‘08
Market: Phoenix, Arizona
Synopsis: Drive audience and PIR attendees through the Mobile Jack Daniels Distillery and educate them on the Brand.
PUSH Strategy: PUSH supported Brown-Forman and Jack Daniels with eight brand-trained“Jack Daniels”models for the
four-day NASCAR event at PIR. Over 100,000 people attend the NASCAR event in Phoenix each year, and for the past four
years PM has been the #1 choice for Jack Daniels.
Results: Thousands of NASCAR fans were introduced and educated on the Jack Daniels Family of Brands and their dis-
tillery process. Fans were able to take photos with the“Jack Daniels”models and Clint Bowyer (Jack Daniels sponsored
NASCAR Driver). Models also collected personal data and email addresses and passed out promotional materials to all
who enjoyed the Jack Daniels Experience.
our CUSTOMERS case studies
Nintendo USA
Client: Nintendo USA
Project: Live Interaction Marketing/Tradeshow
Market: Los Angeles, California
Synopsis: In March of 2007 PUSH was hired directly by the Nintendo Marketing Department to provide promotional
“interactive”models for E for All 2007. The purpose of the campaign was to have promotional staff interact with the
attendees of E for All and help them learn and play un-released Nintendo Games.
PUSH Strategy: PUSH flew in two Brand Managers and nearly 60 Brand Ambassadors/Models. The outgoing and
attractive“interactive models”enticed gaming fans into the booth by the thousands. Gaming enthusiasts were able to
experiment with un-released games and get coached/briefed on the Nintendo brands by the charismatic promotional
staff. PUSH provided Nintendo fans with two MC spokesmodels who were responsible for getting the crowd pumped up
and involved with the featured game.
Results: More than 100,000 people were approached and had a one-on-one personal experience with the Nintendo
Brand, the Brand Ambassadors/Models, and the un-released games featured at the venue.
11. PUSH marketing and promotions media kit
our CUSTOMERS case studies
Bacardi Mobile Tour
Client: Bacardi USA
Project: Bacardi Mobile Tour and Super Bowl Village
Markets: Phoenix, Scottsdale and Glendale, Arizona
Synopsis: Twenty models were hired and trained to promote, make and sell Bacardi Mojito drinks to Super Bowl fans and
attendees for the month leading up to the Super Bowl.
PUSH Strategy: PUSH worked hand-in-hand with Bacardi USA to provide highly-trained Bacardi models to drive
awareness and sales of Bacardi Mojito drinks. Models educated the patrons on how to make a Bacardi Mojito drink and
conducted demonstrations on the Bacardi Bus.
Results: The Street Team visited bars, nightclubs, festivals, and all sporting events leading up to the Super Bowl.
Thousands of local patrons and football fans experienced the Bacardi Mobile Tour and learned about the many different
flavors and ways to drink Bacardi in a safe and energetic environment.
Finlandia Grapefruit Launch
Client: Brown Forman/Alliance Beverage Distribution Co.
Project: On-premise Finlandia Grapefruit Launch (3 month campaign)
Markets: Phoenix, Scottsdale and Glendale, Arizona
Synopsis: In May of 2007, PUSH was contracted by Brown Forman to market the launch of Finlandia’s new Vodka,
Finlandia Grapefruit, in the Phoenix metropolitan market.
PUSH Strategy: Brown Forman, in conjunction with the team at PUSH, booked events with their 50 highest selling
accounts in the Phoenix Metropolitan area. The promotions were allocated to the top 25 venues receiving the bulk of
the promotions. This was a three month campaign that averaged out to 40 promotions per month with each promotion
lasting two hours.
Results: Average promotions resulted in 4-5 bottles consumed in sales/sampling. The promotional launch, in conjunction
with several aggressive programs (one being“BAG”- Bartenders are Gods) built strong brand recognition. As stated by
Erin Collins (market manager for BF products)“The result of this campaign resulted in 100 new points of distributions in
the on-premise market”. After the successful campaign, Finlandia earned considerable recognition and was labeled as
one of BF’s“Light House”products in the Arizona market.
12. contact PUSH
pushmodels.com | pushtactics.com
MODELS
New York/New Jersey
po box 325
englishtown, nj 07726
Minnesota
po box 582683
minneapolis, mn 55458
California
po box 4881
walnut creek, ca 94596
California
30025 alicia parkway suite 325
laguna niguel, ca 92677
California
po box 91136
san diego, ca 92169
Florida
27251 sr 54, suite b-14/220
wesley chapel, fl 33544
Nevada
8987 West Flamingo Road (105)
las vegas, nv 89147
Tempe
414 south mill avenue (214)
tempe, az 85281
PO Box 91136
san diego, ca 92169
SOUTHERN CALIFORNIAJason Ellis
owner | san diego
office: 760.681.6521
fax: 760.400.5050
email: jason@pushmodels.com
