NewMR Lecture Series - Smart Guide to Being an Entrepeneur

1. Kristin Luck, Decipher, USA
October Lecture Series 2014
A smart guide to being an entrepreneur
Tips, recommendations and advice from
somebody who’s been there
2014 Platinum Sponsor
Kristin Luck
President & CMO, Decipher
@deciphertweets
@kristinluck
15 October, 2014

2. Kristin Luck, Decipher, USA
October Lecture Series 2014
so, you think you want to start your
own business?
• The approach
• The plan
• The paperwork
• The execution
• The exit

3. Kristin Luck, Decipher, USA
October Lecture Series 2014
“One of the huge mistakes people
make is that they try to force an interest
on themselves. You don’t choose your
passions; your passions choose you.
- Jeff Bezos

4. Kristin Luck, Decipher, USA
October Lecture Series 2014
the approach
Your unique idea
Your personality
Your “style”
Your skillset
Your guts
Your personal life

5. Kristin Luck, Decipher, USA
October Lecture Series 2014
“Formal education will make
you a living; self-education
will make you a fortune.
- Jim Rohn

6. Kristin Luck, Decipher, USA
October Lecture Series 2014
the plan
Your financial reality check
Your budget
Your tribe (internal/external)
Your role
Legal, legal, legal

7. Kristin Luck, Decipher, USA
October Lecture Series 2014
“The critical ingredient is getting off
your butt and doing something. It's as
simple as that. A lot of people have
ideas, but there are few who decide
to do something about them now.
Not tomorrow. Not next week. But
today. The true entrepreneur is a doer,
not a dreamer.
- Nolan Bushnell

8. Kristin Luck, Decipher, USA
October Lecture Series 2014
the execution
The financials
The hustle
The bootstrapping
The strategy (aka “the bob and weave”)
The social pressure

9. Kristin Luck, Decipher, USA
October Lecture Series 2014
the execution…
when $h&t starts to get “real”
Focus on the end game
Embrace positivity
Let go of small mistakes
Be flexible
Schedule time to play
Don’t be afraid to ask for help

10. Kristin Luck, Decipher, USA
October Lecture Series 2014
“There is only one success–to be
able to spend your life in your
own way.
- Christopher Morley

11. Kristin Luck, Decipher, USA
October Lecture Series 2014
the exit (version 1)
The failure
The pivot
The reboot

12. Kristin Luck, Decipher, USA
October Lecture Series 2014
the exit (version 2)
The end game
The positioning
The buyer
The earn out
The repeat

13. Kristin Luck, Decipher, USA
October Lecture Series 2014
not ready to make the leap?
Get comfortable with business finance
Determine “the truth about YOU”
Read, read, read
Ask questions, get curious
Ask for opportunities
Get out of the office

14. Kristin Luck, Decipher, USA
October Lecture Series 2014
“Twenty years from now you will be
more disappointed by the things that
you didn’t do than by the ones you
did do. So throw off the bowlines. Sail
away from the safe harbor. Catch the
trade winds in your sails. Explore.
Dream. Discover.
- Mark Twain

15. Kristin Luck, Decipher, USA
October Lecture Series 2014
THANK YOU
2014 Platinum Sponsor
Kristin Luck
President & CMO, Decipher
kristin@decipherinc.com
+1 310.713.6622
@kristinluck
@deciphertweets

16. Kristin Luck, Decipher, USA
October Lecture Series 2014
The Sponsors for this Event
If you are interested in sponsoring a future NewMR event
Email Michele.Poynter@TheFuturePlace.com
2014 Platinum Sponsor

17. Kristin Luck, Decipher, USA
October Lecture Series 2014
Q & A
2014 Platinum Sponsor
Ray Poynter
The Future Place
Kristin Luck
Decipher

18. Kristin Luck, Decipher, USA
October Lecture Series 2014
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