Finding the Right Emotions

1. The
Fes'val
of
NewMR
2014
would
not
be
possible
without
our
sponsors.
Thanks
to:
Our
Pla'num
Sponsor
for
2014
Silver
Sponsors
Session
Sponsors
Media
Partner
Fes'val
Supporters
• Schlesinger
Associates
• GMI
• krea
The
Fes'val
of
2014

2. Neil Gains, TapestryWorks, Singapore
Festival of NewMR, December 2014
Finding
the
Right
Emo'ons
–
A
picture
paints
a
thousand
words
2014
Pla9num
Sponsor
Neil
Gains
Managing
Partner,
TapestryWorks
Singapore

3. Neil Gains, TapestryWorks, Singapore
Festival of NewMR, December 2014
Finding
the
Right
Emo'ons
• Our
brains
think
visually
• Emo9ons
are
non-­‐verbal
• Imagery
can
capture
emo9ons

4. Neil Gains, TapestryWorks, Singapore
Festival of NewMR, December 2014

5. Neil Gains, TapestryWorks, Singapore
Festival of NewMR, December 2014

6. Neil Gains, TapestryWorks, Singapore
Festival of NewMR, December 2014
INTIMACY

7. Neil Gains, TapestryWorks, Singapore
Festival of NewMR, December 2014
Divider slide

8. Neil Gains, TapestryWorks, Singapore
Festival of NewMR, December 2014
Divider slide
The
brain’s
transla9on
toolkit

9. Neil Gains, TapestryWorks, Singapore
Festival of NewMR, December 2014
Divider slide
“Emo9ons
are
evolved
mechanisms
for
mo9va9ng
behaviour,
helping
us
to
seek
what
we
need
to
survive
by
guiding
us
towards
what
we
like
and
find
pleasurable,
while
avoiding
what
may
be
harmful,
damaging
or
painful.
Emo9ons
are
a
way
to
assess
and
interact
with
our
ever-­‐changing
environment,
taking
into
account
our
current
needs
and
past
experiences.”
[source:
Emo,on:
Pleasure
and
pain
in
the
brain
by
Kringelbach
&
Phillips,
page
123]

10. Neil Gains, TapestryWorks, Singapore
Festival of NewMR, December 2014
Divider slide

11. Neil Gains, TapestryWorks, Singapore
Festival of NewMR, December 2014

12. Neil Gains, TapestryWorks, Singapore
Festival of NewMR, December 2014

13. Neil Gains, TapestryWorks, Singapore
Festival of NewMR, December 2014
Divider slide

14. Neil Gains, TapestryWorks, Singapore
Festival of NewMR, December 2014
CASE
STUDY
–
PART
1
External
feedback
on
a
brand’s
emo'onal
profile

15. Neil Gains, TapestryWorks, Singapore
Festival of NewMR, December 2014
How do they feel now?

16. Neil Gains, TapestryWorks, Singapore
Festival of NewMR, December 2014
How would they like to feel?

17. Neil Gains, TapestryWorks, Singapore
Festival of NewMR, December 2014
CASE
STUDY
–
PART
2
Internal
feedback
on
a
brand’s
emo'onal
profile

18. Neil Gains, TapestryWorks, Singapore
Festival of NewMR, December 2014
How do they feel now?

19. Neil Gains, TapestryWorks, Singapore
Festival of NewMR, December 2014
Staff feedback reflects a focus on confidence, control and
idealism with some creativity and rebellion
0
10
20
30
40
WARRIOR
ARTIST
EXPLORER
REBEL
JOKER
SEDUCER
EVERYMAN
CAREGIVER
IDEALIST
RULER
GURU
CATALYST

20. Neil Gains, TapestryWorks, Singapore
Festival of NewMR, December 2014
Staff would like to feel much more cooperative and empowered,
in a transformed future
0
10
20
30
40
WARRIOR
ARTIST
EXPLORER
REBEL
JOKER
SEDUCER
EVERYMAN
CAREGIVER
IDEALIST
RULER
GURU
CATALYST

21. Neil Gains, TapestryWorks, Singapore
Festival of NewMR, December 2014
Capture
emo'ons
with
emo'onal
‘language’
• Our
brains
think
visually
• Emo9ons
are
non-­‐verbal
• Imagery
can
capture
emo9ons
beer
than
words

22. Neil Gains, TapestryWorks, Singapore
Festival of NewMR, December 2014
THANK
YOU
2014
Pla9num
Sponsor
Neil Gains
Managing Partner, TapestryWorks
Singapore

23. Neil Gains, TapestryWorks, Singapore
Festival of NewMR, December 2014
THANK
YOU
Website: www.tapestryworks.asia
Blogs: www.inspectorinsight.com
www.doctordisruption.com
Email: neil@tapestryworks.asia
Twitter @neilgains

24. The
Fes'val
of
NewMR
2014
would
not
be
possible
without
our
sponsors.
Thanks
to:
Our
Pla'num
Sponsor
for
2014
Silver
Sponsors
Session
Sponsors
Media
Partner
Fes'val
Supporters
• Schlesinger
Associates
• GMI
• krea
The
Fes'val
of
2014