The Seven Deadly Sins
Richard Huntington

The Seven Deadly Sins
Of Planning

Gluttony
Over indulgence to
the point of
extravagance or
waste

Don’t indulge in the planning
echo chamber

Build your own approach from
evidence and experience

Envy
When someone lacks another’s superior quality, achievement or possessions and
desires them

Resist your envy for people that
‘make things’

Making meaning is far more
powerful than simply making
things

Lust
The feeling of intense desire for sex,
power and expensive things

Making the work great sounds
sexy but its not your job

Your job is to make sure the
work solves the problem

Greed
An inordinate or insatiable
longing for wealth, status
and power

Don’t become a servant of your
client’s greed and wishful thinking

Your real client is your customer
not the people that pay you

Sloth
A habitual disinclination to
exertion

You are fucking good, perhaps
you needn’t work so hard

Anxiety maketh the planner

Wrath
Intense response to a
perceived provocation,
hurt or threat

You are rightly angry about
inclusivity and diversity

Improving the inclusivity and
diversity of our work is on you

Pride
Foolish or irrationally corrupt sense of
one’s personal value

You think that we have a god
given right to exist

Changing reality is the only fit
job for a planner