This lecture was delivered at the AAO 2018 in Chicago, Ill.
Online reputation is an increasingly important component of your digital identity. Learn how find and monitor your online reputation and, most importantly, how to respond to both positive and negative reviews. Monitoring most review sites on the Internet with a Google alert.
Reviews sites are numerous and likely contain your business/medical practice. Learn how to claim these accounts, add your NAP (name, address, phone) and add a link back to your website.
Local SEO is dependent upon many factors including SEO of your website, consistency of NAP and number of reviews. This is especially true of Google Reviews.
Randall Wong
Medical Marketing Enterprises, LLC
Sunrise Hosting Services
Healthcare and Medical Internet Marketing.
2. Financial Disclosure
• I have the following financial interests or relationships to
disclose:
• Co-Founder:
• Medical Marketing Enterprises, LLC
• Sunrise Hosting Services, LLC
• RussandRandy.com
3. Randall Wong, M.D.
• Ophthalmologist
• Online Marketing
• Medical Marketing Enterprises, LLC
• Healthcare & Medical Internet Marketing
• SEO
• Reputation Management
• Sunrise Hosting Services, LLC
• Managed website hosting (virtual IT)
4. Online Reputation
• Monitor Internet
• Google alerts
• Email Autoresponders
• Reviews
• Positive
• Negative
Bonus! : Improve Local SEO
6. Online Reputation
“With or without a
website or social
media, every
business has an
online reputation to
maintain.”
7. Where is Online Reputation?
• Wherever people are saying about you on the Internet
•Review sites
• Bulletin Boards
• Chat Rooms
• Social Media
• Websites
9. Protecting Your Online Reputation
Protecting your online
reputation requires you
know what is being said
about you so that…
1. Thank you
2. Make Lemonade
10. Protecting Your Online Reputation
Monitor the Internet –
automated process
Looking for both positive
and negative comments
or reviews.
How to Respond
11. Responding to Positive Reviews
Acknowledge
Engage
Transparency
The act of “responding”
shows that you are
interested and ...you
care.
Encourage more reviews
17. Google Alert | Automate Monitoring
www.Google.Com/Alerts
Google emails (the “alert”) anytime
you are mentioned on the Internet.
Includes most sites which are indexed.
Google Plus Account (accrues all reviews in one place)
Angie’s List
What About Yelp?
21. Monitor
Google Alert
Email from non-indexed sites
Google Plus
Your Website
Social Media
Monitoring the entire online reputation can be done
automatically!
27. Local Search = Off-Page
• Claim your accounts
• NAP
• Link to Your Website
28. Local SEO and Search
• NAP
• SEO of Site
• Google Reviews
29. Claim Review Sites
Bing Local
Best of the Web
Citysearch
DexKnows
FourSquare
Google +
Insider Pages
Judy’s Book
Kudzu
Manta
Merchant Circle
Super Pages
Yahoo! Local
Yellow Bot
Yellowee
Yellow Pages
Yelp
Healthgrade
s
Vitals
Rate MDS
Doctorbase
WebMD
Docshop
Local.AARP
Mapquest
Realself
LocalMed
Medical Marketing Enterprises, LLC was started to teach and consult for Healthcare and Medical Internet Marketing. RussandRandy.com is a podcast focused on Healthcare and Medical Internet Marketing.
I am a retina specialist practicing in Fairfax, Virginia.
One of the pearls of monitoring your online reputation is that you can also improve your local search results, that is, the same sites which hold your online reputation heavily influence your local search results.
3 easy steps to control your online reputation;
Monitor
Look for both negative and positive comments
You must respond to both negative and positive comments
3 easy steps to control your online reputation;
Monitor
Look for both negative and positive comments
You must respond to both negative and positive comments