1.
PROTECTING
YOUR ONLINE
REPUTATION
AAO 2018 | 633 | S106B
Tuesday, October 30, 2018
Randall Wong, M.D.

2.
Financial Disclosure
• I have the following financial interests or relationships to
disclose:
• Co-Founder:
• Medical Marketing Enterprises, LLC
• Sunrise Hosting Services, LLC
• RussandRandy.com

3.
Randall Wong, M.D.
• Ophthalmologist
• Online Marketing
• Medical Marketing Enterprises, LLC
• Healthcare & Medical Internet Marketing
• SEO
• Reputation Management
• Sunrise Hosting Services, LLC
• Managed website hosting (virtual IT)

4.
Online Reputation
• Monitor Internet
• Google alerts
• Email Autoresponders
• Reviews
• Positive
• Negative
Bonus! : Improve Local SEO

5.
Online Reputation
•“…take down our FaceBook Page so
patients won’t have a place to leave a
negative review.”

6.
Online Reputation
“With or without a
website or social
media, every
business has an
online reputation to
maintain.”

7.
Where is Online Reputation?
• Wherever people are saying about you on the Internet
•Review sites
• Bulletin Boards
• Chat Rooms
• Social Media
• Websites

8.
“Two Birds…One Throw”

9.
Protecting Your Online Reputation
Protecting your online
reputation requires you
know what is being said
about you so that…
1. Thank you
2. Make Lemonade

10.
Protecting Your Online Reputation
Monitor the Internet –
automated process
Looking for both positive
and negative comments
or reviews.
How to Respond

11.
Responding to Positive Reviews
Acknowledge
Engage
Transparency
The act of “responding”
shows that you are
interested and ...you
care.
Encourage more reviews

12.
Responding to Negativity
• 24 hours
• Delegate?
• Avoid arguing
• “Five Star” response

13.
Negative Reviews
• Make lemonade
• Future visitors know
you are human

14.
Where to Look for Reviews
• On Page (you own)
• Off Page Reviews (most)

15.
Off-Page Sources
Review Sites
Local Directories
Business “Aggregators”
BBB
Consumer Reports
Washington Checkbook
Chat Rooms
Bulletin Boards

16.
On-Page Reviews
Testimonials/Comments left on your website
Facebook?
LinkedIn
Platforms you Own and Control
Ability to Edit or Delete all comments.

17.
Google Alert | Automate Monitoring
www.Google.Com/Alerts
Google emails (the “alert”) anytime
you are mentioned on the Internet.
Includes most sites which are indexed.
Google Plus Account (accrues all reviews in one place)
Angie’s List
What About Yelp?

18.
Angie’s List
Subscription Based
Not indexed
Set up Free Account
Receive email to your inbox

19.
Yelp?
Free
Emails you when comment is left
Often indexed by Google
Business may “upgrade” membership

20.
Monitor
Google Alert
Email from non-indexed sites
Google Plus
Your Website
Social Media
Monitoring the entire online reputation can be done
automatically!

21.
Local Search

22.
What is Local Search?
“Board Certified Ophthalmologist”
vs.
“Board Certified Ophthalmologist 60611”

23.
Improve Local SEO and Search

24.
Local Search = Off-Page
• Claim your accounts
• NAP
• Link to Your Website

25.
Local SEO and Search
• NAP
• SEO of Site
• Google Reviews

26.
Claim Review Sites
Bing Local
Best of the Web
Citysearch
DexKnows
FourSquare
Google +
Insider Pages
Judy’s Book
Kudzu
Manta
Merchant Circle
Super Pages
Yahoo! Local
Yellow Bot
Yellowee
Yellow Pages
Yelp
Healthgrade
s
Vitals
Rate MDS
Doctorbase
WebMD
Docshop
Local.AARP
Mapquest
Realself
LocalMed

27.
AAO 2018 | Tuesday

28.
To Your Success!
Randall V. Wong
Randall.V.Wong@gmail.com