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PROTECTING
YOUR ONLINE
REPUTATION
AAO 2018 | 633 | S106B
Tuesday, October 30, 2018
Randall Wong, M.D.
Financial Disclosure
• I have the following financial interests or relationships to
disclose:
• Co-Founder:
• Medical Marketing Enterprises, LLC
• Sunrise Hosting Services, LLC
• RussandRandy.com
Randall Wong, M.D.
• Ophthalmologist
• Online Marketing
• Medical Marketing Enterprises, LLC
• Healthcare & Medical Internet Marketing
• SEO
• Reputation Management
• Sunrise Hosting Services, LLC
• Managed website hosting (virtual IT)
Online Reputation
• Monitor Internet
• Google alerts
• Email Autoresponders
• Reviews
• Positive
• Negative
Bonus! : Improve Local SEO
Online Reputation
•“…take down our FaceBook Page so
patients won’t have a place to leave a
negative review.”
Online Reputation
“With or without a
website or social
media, every
business has an
online reputation to
maintain.”
Where is Online Reputation?
• Wherever people are saying about you on the Internet
•Review sites
• Bulletin Boards
• Chat Rooms
• Social Media
• Websites
“Two Birds…One Throw”
Protecting Your Online Reputation
Protecting your online
reputation requires you
know what is being said
about you so that…
1. Thank you
2. Make Lemonade
Protecting Your Online Reputation
Monitor the Internet –
automated process
Looking for both positive
and negative comments
or reviews.
How to Respond
Responding to Positive Reviews
Acknowledge
Engage
Transparency
The act of “responding”
shows that you are
interested and ...you
care.
Encourage more reviews
Responding to Negativity
• 24 hours
• Delegate?
• Avoid arguing
• “Five Star” response
Negative Reviews
• Make lemonade
• Future visitors know
you are human
Where to Look for Reviews
• On Page (you own)
• Off Page Reviews (most)
Off-Page Sources
Review Sites
Local Directories
Business “Aggregators”
BBB
Consumer Reports
Washington Checkbook
Chat Rooms
Bulletin Boards
On-Page Reviews
Testimonials/Comments left on your website
Facebook?
LinkedIn
Platforms you Own and Control
Ability to Edit or Delete all comments.
Google Alert | Automate Monitoring
www.Google.Com/Alerts
Google emails (the “alert”) anytime
you are mentioned on the Internet.
Includes most sites which are indexed.
Google Plus Account (accrues all reviews in one place)
Angie’s List
What About Yelp?
Angie’s List
Subscription Based
Not indexed
Set up Free Account
Receive email to your inbox
Yelp?
Free
Emails you when comment is left
Often indexed by Google
Business may “upgrade” membership
Monitor
Google Alert
Email from non-indexed sites
Google Plus
Your Website
Social Media
Monitoring the entire online reputation can be done
automatically!
Local Search
What is Local Search?
“Board Certified Ophthalmologist”
vs.
“Board Certified Ophthalmologist 60611”
Improve Local SEO and Search
Local Search = Off-Page
• Claim your accounts
• NAP
• Link to Your Website
Local SEO and Search
• NAP
• SEO of Site
• Google Reviews
Claim Review Sites
Bing Local
Best of the Web
Citysearch
DexKnows
FourSquare
Google +
Insider Pages
Judy’s Book
Kudzu
Manta
Merchant Circle
Super Pages
Yahoo! Local
Yellow Bot
Yellowee
Yellow Pages
Yelp
Healthgrade
s
Vitals
Rate MDS
Doctorbase
WebMD
Docshop
Local.AARP
Mapquest
Realself
LocalMed
AAO 2018 | Tuesday
To Your Success!
Randall V. Wong
Randall.V.Wong@gmail.com

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Protecting Your Online Reputation | AAO | Medical Reputation

  • 1. PROTECTING YOUR ONLINE REPUTATION AAO 2018 | 633 | S106B Tuesday, October 30, 2018 Randall Wong, M.D.
  • 2. Financial Disclosure • I have the following financial interests or relationships to disclose: • Co-Founder: • Medical Marketing Enterprises, LLC • Sunrise Hosting Services, LLC • RussandRandy.com
  • 3. Randall Wong, M.D. • Ophthalmologist • Online Marketing • Medical Marketing Enterprises, LLC • Healthcare & Medical Internet Marketing • SEO • Reputation Management • Sunrise Hosting Services, LLC • Managed website hosting (virtual IT)
  • 4. Online Reputation • Monitor Internet • Google alerts • Email Autoresponders • Reviews • Positive • Negative Bonus! : Improve Local SEO
  • 5. Online Reputation •“…take down our FaceBook Page so patients won’t have a place to leave a negative review.”
  • 6. Online Reputation “With or without a website or social media, every business has an online reputation to maintain.”
  • 7. Where is Online Reputation? • Wherever people are saying about you on the Internet •Review sites • Bulletin Boards • Chat Rooms • Social Media • Websites
  • 9. Protecting Your Online Reputation Protecting your online reputation requires you know what is being said about you so that… 1. Thank you 2. Make Lemonade
  • 10. Protecting Your Online Reputation Monitor the Internet – automated process Looking for both positive and negative comments or reviews. How to Respond
  • 11. Responding to Positive Reviews Acknowledge Engage Transparency The act of “responding” shows that you are interested and ...you care. Encourage more reviews
  • 12. Responding to Negativity • 24 hours • Delegate? • Avoid arguing • “Five Star” response
  • 13. Negative Reviews • Make lemonade • Future visitors know you are human
  • 14. Where to Look for Reviews • On Page (you own) • Off Page Reviews (most)
  • 15. Off-Page Sources Review Sites Local Directories Business “Aggregators” BBB Consumer Reports Washington Checkbook Chat Rooms Bulletin Boards
  • 16. On-Page Reviews Testimonials/Comments left on your website Facebook? LinkedIn Platforms you Own and Control Ability to Edit or Delete all comments.
  • 17. Google Alert | Automate Monitoring www.Google.Com/Alerts Google emails (the “alert”) anytime you are mentioned on the Internet. Includes most sites which are indexed. Google Plus Account (accrues all reviews in one place) Angie’s List What About Yelp?
  • 18.
  • 19. Angie’s List Subscription Based Not indexed Set up Free Account Receive email to your inbox
  • 20. Yelp? Free Emails you when comment is left Often indexed by Google Business may “upgrade” membership
  • 21. Monitor Google Alert Email from non-indexed sites Google Plus Your Website Social Media Monitoring the entire online reputation can be done automatically!
  • 23. What is Local Search? “Board Certified Ophthalmologist” vs. “Board Certified Ophthalmologist 60611”
  • 24.
  • 25.
  • 26. Improve Local SEO and Search
  • 27. Local Search = Off-Page • Claim your accounts • NAP • Link to Your Website
  • 28. Local SEO and Search • NAP • SEO of Site • Google Reviews
  • 29. Claim Review Sites Bing Local Best of the Web Citysearch DexKnows FourSquare Google + Insider Pages Judy’s Book Kudzu Manta Merchant Circle Super Pages Yahoo! Local Yellow Bot Yellowee Yellow Pages Yelp Healthgrade s Vitals Rate MDS Doctorbase WebMD Docshop Local.AARP Mapquest Realself LocalMed
  • 30.
  • 31.
  • 32. AAO 2018 | Tuesday
  • 33. To Your Success! Randall V. Wong Randall.V.Wong@gmail.com

Editor's Notes

  1. Medical Marketing Enterprises, LLC was started to teach and consult for Healthcare and Medical Internet Marketing. RussandRandy.com is a podcast focused on Healthcare and Medical Internet Marketing. I am a retina specialist practicing in Fairfax, Virginia.
  2. One of the pearls of monitoring your online reputation is that you can also improve your local search results, that is, the same sites which hold your online reputation heavily influence your local search results.
  3. 3 easy steps to control your online reputation; Monitor Look for both negative and positive comments You must respond to both negative and positive comments
  4. 3 easy steps to control your online reputation; Monitor Look for both negative and positive comments You must respond to both negative and positive comments