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PROTECTING YOUR ONLINE REPUTATION AAO 2018 | 633 | S106B Tuesday, October 30, 2018 Randall Wong, M.D.
Financial Disclosure • I have the following financial interests or relationships to disclose: • Co-Founder: • Medical Mark...
Randall Wong, M.D. • Ophthalmologist • Online Marketing • Medical Marketing Enterprises, LLC • Healthcare & Medical Intern...
Online Reputation • Monitor Internet • Google alerts • Email Autoresponders • Reviews • Positive • Negative Bonus! : Impro...
Online Reputation •“…take down our FaceBook Page so patients won’t have a place to leave a negative review.”
Online Reputation “With or without a website or social media, every business has an online reputation to maintain.”
Where is Online Reputation? • Wherever people are saying about you on the Internet •Review sites • Bulletin Boards • Chat ...
“Two Birds…One Throw”
Protecting Your Online Reputation Protecting your online reputation requires you know what is being said about you so that...
Protecting Your Online Reputation Monitor the Internet – automated process Looking for both positive and negative comments...
Responding to Positive Reviews Acknowledge Engage Transparency The act of “responding” shows that you are interested and ....
Responding to Negativity • 24 hours • Delegate? • Avoid arguing • “Five Star” response
Negative Reviews • Make lemonade • Future visitors know you are human
Where to Look for Reviews • On Page (you own) • Off Page Reviews (most)
Off-Page Sources Review Sites Local Directories Business “Aggregators” BBB Consumer Reports Washington Checkbook Chat Room...
On-Page Reviews Testimonials/Comments left on your website Facebook? LinkedIn Platforms you Own and Control Ability to Edi...
Google Alert | Automate Monitoring www.Google.Com/Alerts Google emails (the “alert”) anytime you are mentioned on the Inte...
Angie’s List Subscription Based Not indexed Set up Free Account Receive email to your inbox
Yelp? Free Emails you when comment is left Often indexed by Google Business may “upgrade” membership
Monitor Google Alert Email from non-indexed sites Google Plus Your Website Social Media Monitoring the entire online reput...
Local Search
What is Local Search? “Board Certified Ophthalmologist” vs. “Board Certified Ophthalmologist 60611”
Improve Local SEO and Search
Local Search = Off-Page • Claim your accounts • NAP • Link to Your Website
Local SEO and Search • NAP • SEO of Site • Google Reviews
Claim Review Sites Bing Local Best of the Web Citysearch DexKnows FourSquare Google + Insider Pages Judy’s Book Kudzu Mant...
AAO 2018 | Tuesday
To Your Success! Randall V. Wong Randall.V.Wong@gmail.com
Protecting Your Online Reputation | AAO | Medical Reputation
Protecting Your Online Reputation | AAO | Medical Reputation
Protecting Your Online Reputation | AAO | Medical Reputation
Protecting Your Online Reputation | AAO | Medical Reputation
Protecting Your Online Reputation | AAO | Medical Reputation
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Nov. 10, 2018

Protecting Your Online Reputation | AAO | Medical Reputation

This lecture was delivered at the AAO 2018 in Chicago, Ill.

Online reputation is an increasingly important component of your digital identity. Learn how find and monitor your online reputation and, most importantly, how to respond to both positive and negative reviews. Monitoring most review sites on the Internet with a Google alert.

Reviews sites are numerous and likely contain your business/medical practice. Learn how to claim these accounts, add your NAP (name, address, phone) and add a link back to your website.

Local SEO is dependent upon many factors including SEO of your website, consistency of NAP and number of reviews. This is especially true of Google Reviews.

Randall Wong
Medical Marketing Enterprises, LLC
Sunrise Hosting Services
Healthcare and Medical Internet Marketing.

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Protecting Your Online Reputation | AAO | Medical Reputation

  1. 1. PROTECTING YOUR ONLINE REPUTATION AAO 2018 | 633 | S106B Tuesday, October 30, 2018 Randall Wong, M.D.
  2. 2. Financial Disclosure • I have the following financial interests or relationships to disclose: • Co-Founder: • Medical Marketing Enterprises, LLC • Sunrise Hosting Services, LLC • RussandRandy.com
  3. 3. Randall Wong, M.D. • Ophthalmologist • Online Marketing • Medical Marketing Enterprises, LLC • Healthcare & Medical Internet Marketing • SEO • Reputation Management • Sunrise Hosting Services, LLC • Managed website hosting (virtual IT)
  4. 4. Online Reputation • Monitor Internet • Google alerts • Email Autoresponders • Reviews • Positive • Negative Bonus! : Improve Local SEO
  5. 5. Online Reputation •“…take down our FaceBook Page so patients won’t have a place to leave a negative review.”
  6. 6. Online Reputation “With or without a website or social media, every business has an online reputation to maintain.”
  7. 7. Where is Online Reputation? • Wherever people are saying about you on the Internet •Review sites • Bulletin Boards • Chat Rooms • Social Media • Websites
  8. 8. “Two Birds…One Throw”
  9. 9. Protecting Your Online Reputation Protecting your online reputation requires you know what is being said about you so that… 1. Thank you 2. Make Lemonade
  10. 10. Protecting Your Online Reputation Monitor the Internet – automated process Looking for both positive and negative comments or reviews. How to Respond
  11. 11. Responding to Positive Reviews Acknowledge Engage Transparency The act of “responding” shows that you are interested and ...you care. Encourage more reviews
  12. 12. Responding to Negativity • 24 hours • Delegate? • Avoid arguing • “Five Star” response
  13. 13. Negative Reviews • Make lemonade • Future visitors know you are human
  14. 14. Where to Look for Reviews • On Page (you own) • Off Page Reviews (most)
  15. 15. Off-Page Sources Review Sites Local Directories Business “Aggregators” BBB Consumer Reports Washington Checkbook Chat Rooms Bulletin Boards
  16. 16. On-Page Reviews Testimonials/Comments left on your website Facebook? LinkedIn Platforms you Own and Control Ability to Edit or Delete all comments.
  17. 17. Google Alert | Automate Monitoring www.Google.Com/Alerts Google emails (the “alert”) anytime you are mentioned on the Internet. Includes most sites which are indexed. Google Plus Account (accrues all reviews in one place) Angie’s List What About Yelp?
  18. 18. Angie’s List Subscription Based Not indexed Set up Free Account Receive email to your inbox
  19. 19. Yelp? Free Emails you when comment is left Often indexed by Google Business may “upgrade” membership
  20. 20. Monitor Google Alert Email from non-indexed sites Google Plus Your Website Social Media Monitoring the entire online reputation can be done automatically!
  21. 21. Local Search
  22. 22. What is Local Search? “Board Certified Ophthalmologist” vs. “Board Certified Ophthalmologist 60611”
  23. 23. Improve Local SEO and Search
  24. 24. Local Search = Off-Page • Claim your accounts • NAP • Link to Your Website
  25. 25. Local SEO and Search • NAP • SEO of Site • Google Reviews
  26. 26. Claim Review Sites Bing Local Best of the Web Citysearch DexKnows FourSquare Google + Insider Pages Judy’s Book Kudzu Manta Merchant Circle Super Pages Yahoo! Local Yellow Bot Yellowee Yellow Pages Yelp Healthgrade s Vitals Rate MDS Doctorbase WebMD Docshop Local.AARP Mapquest Realself LocalMed
  27. 27. AAO 2018 | Tuesday
  28. 28. To Your Success! Randall V. Wong Randall.V.Wong@gmail.com

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