A session from Ben Rowe at Product Camp Melbourne / October 2014. We've all accepted that creating an MVP is the smart way to build digital products. The problem with MVPs, though, is there’s a danger in rushing to market with something that’s viable, but misses the ‘delight’ factor. See more of the talk details at http://pcampmelbourne.com

1. MINIMUM DELIGHTFUL PRODUCT
BEN ROWE
@BENHYPHENROWE

2. startupblender.com/minimum-viable-product-vs-minimum-delightful-product/

3. MINIMUM DELIGHTFUL PRODUCT
• MVP - MINIMUM VIABLE PRODUCT
• WHAT’S WRONG WITH MVP?
• WHAT IS DELIGHT ANYWAY?
• HOW DO WE MAKE AN MVP DELIGHTFUL?

4. MINIMUM
VIABLE
PRODUCT

5. “…THAT VERSION OF A NEW PRODUCT
WHICH ALLOWS A TEAM TO COLLECT
THE MAXIMUM AMOUNT OF
VALIDATED LEARNING ABOUT
CUSTOMERS WITH THE LEAST EFFORT.”
ERIC RIES

6. MVP IS
A HYPOTHESIS

7. AN MVP CAN BE
• A prototype
• A landing page
• An email list
• Adwords campaign
• A kickstater
• A survey
• An explainer video
• A working product

8. WHAT’S WRONG WITH
MINIMUM VIABLE PRODUCT?

9. “DESIGNING SOFTWARE
THAT'S JUST VIABLE IS LIKE
A CHEF CREATING FOOD
THAT'S JUST EDIBLE”

10. WHAT ARE
YOU REALLY
LEARNING?

12. WHAT’S WRONG WITH MVP?
• “Viable” isn’t compelling
• Race to mediocrity
• No craftsmanship in “Viable”
• Users need delight to fall in love
!
= low conversion rates and no paying customers.

13. DELIGHTFUL IS
THE NEW VIABLE

14. M D P
MINIMUM DELIGHTFUL PRODUCT

15. MINIMUM DELIGHTFUL PRODUCT
“LEARNING HOW TO DELIGHT OUR CUSTOMERS,
AS QUICKLY AS POSSIBLE.”

16. CAN YOU
REALLY BE
MINIMUM &
DELIGHTFUL?

17. WHAT IS DELIGHT?

18. SURFACE
DELIGHT
DEEP
DELIGHT

19. SURFACE DELIGHT
• Beautiful User Interface
• Animation
• Playful Transitions and Interactions
• Microcopy and tone of voice

20. DELIGHT FADES

21. DEEP
DELIGHT

22. INVISIBILITY
“IT JUST WORKS”

23. PLEASURE
!
FLOW
!
MEANING
DANA CHISNELL

25. A HIGHER PURPOSE?

26. KATHY SIERRA - THE KICK ASS CURVE

27. DEEP DELIGHT
• Get out of a users’ way
• Invisibility and Flow
• Be meaningful - aligned to users’
• Help them “Kick Ass”

28. HOW DO WE MAKE
AN MVP DELIGHTFUL?

29. BE VIABLE FIRST
AARRON WALTER - DESIGNING FOR EMOTION
DELIGHTFUL
VIABLE

30. THANK YOU
BEN ROWE
@benhyphenrowe