2009 09 08 The Lean Startup Gov 2.0 Summit Edition

The Lean StartupDoing More With LessGovernment 2.0 Edition,[object Object],Eric Ries ,[object Object],http://StartupLessonsLearned.blogspot.com,[object Object]

Most Startups Fail,[object Object]

What is a startup?,[object Object],A startup is a human institution designed to deliver a new product or service under conditions of extreme uncertainty. ,[object Object],Nothing to do with size of company, sector of the economy, or industry,[object Object]

What is a startup?,[object Object],STARTUP ,[object Object],=,[object Object],EXPERIMENT,[object Object]

Understanding Failure,[object Object],Not because the technology doesn’t work,[object Object],No customers or a sustainable business model,[object Object],With better management, idea failure doesn’t have to lead to company failure,[object Object]

The Pivot,[object Object],What do successful startups have in common?,[object Object],They started out as digital cash for PDAs, but evolved into online payments for eBay. ,[object Object],They started building BASIC interpreters, but evolved into the world's largest operating systems monopoly. ,[object Object],They were shocked to discover their online games company was actually a photo-sharing site.,[object Object],Pivot: change directions but stay grounded in what we’ve learned. ,[object Object],http://startuplessonslearned.blogspot.com/2009/06/pivot-dont-jump-to-new-vision.html,[object Object]

Speed Wins,[object Object],If we can reduce the time between pivots,[object Object],We can increase our odds of success,[object Object],Before we run out of money,[object Object]

Lean startups go faster,[object Object],Commodity technology stack, highly leveraged (open source, user-generated content, SEM).,[object Object],Customer development – find out what customers want before you build it. ,[object Object],Product development principles drawn from Lean Manufacturing & Agile.,[object Object]

Platforms enable leverage,[object Object],Leverage = for each ounce of effort you invest in your product, you take advantage of the efforts of thousands or millions of others.,[object Object],It’s easy to see how high-leverage technology is driving costs down.,[object Object],More important is its impact on speed.,[object Object],Time to bring a new product to market is falling rapidly. ,[object Object]

Traditional Product Development,[object Object],Unit of Progress: Advance to Next Stage,[object Object],Waterfall,[object Object],Requirements,[object Object],Specification,[object Object],Design,[object Object],Problem: known,[object Object],Solution: known,[object Object],Implementation,[object Object],Verification,[object Object],Maintenance,[object Object]

Agile Product Development,[object Object],Unit of Progress: A line of Working Code,[object Object],“Product Owner” or in-house customer,[object Object],Problem: known,[object Object],Solution: unknown,[object Object]

Product Development at Lean Startup,[object Object],Unit of Progress: Validated Learning About Customers ($$$),[object Object],Customer Development,[object Object],Hypotheses,,[object Object],Experiments,,[object Object],Insights,[object Object],Problem: unknown,[object Object],Data,,[object Object],Feedback,,[object Object],Insights,[object Object],Solution: unknown,[object Object]

The Startup OODA Loop,[object Object],IDEAS,[object Object],IDEAS,[object Object],LEARN,[object Object],BUILD,[object Object],DATA,[object Object],DATA,[object Object],PRODUCT,[object Object],MEASURE,[object Object],Minimize TOTAL time through the loop,[object Object]

Doing More With Less,[object Object],FASTER STARTUPS,[object Object],=,[object Object],MORE EXPERIMENTS PER DOLLAR,[object Object]

Government 2.0,[object Object],Given the opportunity, what experiments would you like to run? ,[object Object],What if we could run them by the dozen?,[object Object]

There’s much more…,[object Object],IDEAS,[object Object],Code Faster,[object Object],Learn Faster,[object Object],BUILD,[object Object],LEARN,[object Object],Unit Tests,[object Object],Usability Tests,[object Object],Continuous Integration,[object Object],Incremental Deployment,[object Object],Free & Open-Source Components,[object Object],Cloud Computing,[object Object],Cluster Immune System,[object Object],Just-in-time Scalability,[object Object],Refactoring,[object Object],Developer Sandbox,[object Object],Minimum Viable Product,[object Object],Split Tests,[object Object],Customer Interviews,[object Object],Customer Development,[object Object],Five Whys Root Cause Analysis,[object Object],Customer Advisory Board,[object Object],Falsifiable Hypotheses,[object Object],Product Owner Accountability,[object Object],Customer Archetypes,[object Object],Cross-functional Teams,[object Object],Semi-autonomous Teams,[object Object],Smoke Tests,[object Object],PRODUCT,[object Object],DATA,[object Object],Measure Faster,[object Object],MEASURE,[object Object],Split Tests,[object Object],Clear Product Owner,[object Object],Continuous Deployment,[object Object],Usability Tests,[object Object],Real-time Monitoring,[object Object],Customer Liaison,[object Object],Funnel Analysis,[object Object],Cohort Analysis,[object Object],Net Promoter Score,[object Object],Search Engine Marketing,[object Object],Real-Time Alerting,[object Object],Predictive Monitoring,[object Object]

Thanks!,[object Object],[object Object]

2009 09 08 The Lean Startup Gov 2.0 Summit Edition

2009 09 08 The Lean Startup Gov 2.0 Summit Edition

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2009 09 08 The Lean Startup Gov 2.0 Summit Edition

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