The document outlines the 5 P's of social media management: purpose, place, plan, process, and personality. It explains that the purpose is to find and fulfill needs on social media and monetize it. The plan calls for setting targets and guiding the audience to a place like a landing page, opt-in form, sales page, or blog. The process involves designing a series of events to lead the audience into monetizing their comfort zone. Personality is important to stand out from others selling similar things.

1. 5 P’s of Social Media Management
Social Media is Simple not Easy
"Creating Value in Every Process"

2. 1 PURPOSE
• Social media is the perfect place to find a need
"Creating Value in Every Process"

3. 1 PURPOSE
• Social media is the perfect place to find a need
• Your purpose should be to fulfil that need
"Creating Value in Every Process"

4. 1 PURPOSE
• Social media is the perfect place to find a need
• Your purpose should be to fulfil that need
• And yes monetize it 
"Creating Value in Every Process"

5. 2 PLACE
• Every Call to Action needs to go somewhere
"Creating Value in Every Process"

6. 2 PLACE
• Every Call to Action needs to go somewhere
• A landing page
"Creating Value in Every Process"

7. 2 PLACE
• Every Call to Action needs to go somewhere
• A landing page
• An opt-in form
"Creating Value in Every Process"

8. 2 PLACE
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Every Call to Action needs to go somewhere
A landing page
An opt-in form
Sales page
"Creating Value in Every Process"

9. 2 PLACE
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•
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Every Call to Action needs to go somewhere
A landing page
An opt-in form
Sales page
Your Blog
"Creating Value in Every Process"

10. 3 PLAN
• Targets: Numbers; Reach; Followers; Likes;
Tweets; Video Views; Organic; Paid
Advertising etc…
"Creating Value in Every Process"

11. 3 PLAN
• Targets: Numbers; Reach; Followers; Likes;
Tweets; Video Views; Organic; Paid
Advertising etc…
• Ultimately: How to guide your audience to
your PLACE
"Creating Value in Every Process"

12. 3 PLAN
• Targets: Numbers; Reach; Followers; Likes;
Tweets; Video Views; Organic; Paid
Advertising etc.
• Ultimately: How to guide your audience to
your PLACE
• Then plan to plan again
"Creating Value in Every Process"

13. PROCESS
• A series of events that you design to lead your
reader/audience into your own comfort zone
"Creating Value in Every Process"

14. PROCESS
• A series of events that you design to lead your
reader/audience into your own comfort zone
• Highlight value/benefits, negate & even
demonize challenges/setbacks
"Creating Value in Every Process"

15. PROCESS
• A series of events that you design to lead your
reader/audience into your own comfort zone
• Highlight value/benefits, negate & even
demonize challenges/setbacks
• Your comfort zone is money-tization 
"Creating Value in Every Process"

16. PERSONALITY
• There are millions of people on social media,
selling, promoting & hustling exactly the same
thing you are
"Creating Value in Every Process"

17. PERSONALITY
• There are millions of people on social media,
selling, promoting & hustling exactly the same
thing you are
• Your personality will make the sale
"Creating Value in Every Process"

18. CONNECT WITH ME
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@brand_frame
fb/brandframeconsulting
nadeem@brandfra.me
www.brandfra.me
"Creating Value in Every Process"