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I Want My MVP (Digital Project Management Summit 2014)

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Presented by Anthony Armendariz and Danielle Moser from Funsize at the Digital Project Management Summit 2014 - Austin, Texas.

Twitter: #dpm2014, #iwantmymvp

The Minimum Viable Product (or MVP) is the first shippable version of a product containing purely core features, distributed as a test release in order to create useful feedback for the most basic features. Planning for a MVP release requires the Product Owner to know how to organize and prioritize a dense backlog of features, but in an agile environment with a diverse team and uniquely talented vendors we posit they need not do it alone.

Different lenses for knowing what MVP means to your internal and external team so you can know if you are building the right thing.

What must the MVP consist of to be meaningful to the target user? What’s the best way to phase out the release of everything else? What can be cut completely? Basic agile/lean design project management techniques. Important conflict resolution and emotional management techniques. How to sell it with a "Flexible Scope Retainer".

Published in: Software, Business, Design
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  • Thanks for sharing. Your first 20 slides sums up what a real MVP clearly is and not building something you think the customer will want and call it MVP with scope creep. Very good slides.
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I Want My MVP (Digital Project Management Summit 2014)

  1. I WANT MY MVP BUILDING THE RIGHT THING DIGITAL PM SUMMIT 2014 ・ AUSTIN, TEXAS ・ @FUNSIZE ・ #IWANTMYMVP
  2. DANIELLE MOSER @DANIELLEMOSER ANTHONY ARMENDARIZ @MANTWAN
  3. TOPICS TO DISCUSS An understanding of MVP and other approaches Creating the ideal engagement style How we manage MVP projects at Funsize. In Practice: A Funsize case study. Q&A (if time allows) DIGITAL PM SUMMIT 2014 ・ AUSTIN, TEXAS ・ @FUNSIZE ・ #IWANTMYMVP
  4. PART I GETTING TO MVP DIGITAL PM SUMMIT 2014 ・ AUSTIN, TEXAS ・ @FUNSIZE ・ #IWANTMYMVP
  5. DEFINITION THE MINIMUM VIABLE PRODUCT (OR MVP) IS THE FIRST SHIPPABLE VERSION OF A PRODUCT CONTAINING PURELY CORE FEATURES, DISTRIBUTED AS A TEST RELEASE TO GENERATE USEFUL FEEDBACK FOR THE PRODUCT’S DIFFERENTIATING FEATURES SO THAT SUBSEQUENT RELEASES HAVE THE MAXIMUM CHANCE FOR SUCCESS.
  6. GOALS • Validate a new business model. • Launch a new product or feature in an existing application. • Validate a theory or hypothesis. • Impress investors or stakeholders to secure funding. • Use financial runway smartly. • Get it to market and in users hands as fast as possible.
  7. 8
  8. 9
  9. “It would be pointless even if I managed to understand how it works.” - A User
  10. “We’ve long accepted that for a product to be useful, it needs to have acceptable levels of both utility and usability. Yet far too often, we seem to ignore the former in favor of the latter, ending up with lots of easy and pleasant applications that have no reason to exist. One could argue that the first version of the iOS app Color fell into this trap.” ! - RIAN VAN DER MERWE
  11. “…it was not able to provide the "differentiated customer experience we had hoped for.”
  12. QUALITIES OF AN “MVP” • Redefines or disrupt an industry (for some). • Fulfills a basic human or user need in a meaningful way. • Balances features that users want. • Creates an advocate out of the users (people). • Encourages engagement and builds habits (hopefully good ones). • Reaches the highest quality possible within the “limits”.
  13. PART III THE RIGHT ENGAGEMENT STYLE (FUNSIZE’S APPROACH) DIGITAL PM SUMMIT 2014 ・ AUSTIN, TEXAS ・ @FUNSIZE ・ #IWANTMYMVP
  14. PROBLEM Page Title GIMME MORE. GIMME MORE. GIMME GIMME GIMME MORE!
  15. OKAY, SURE BUT WE STILL HAVE TO SET SAIL
  16. BUILDING DIGITAL PRODUCTS WE’RE IN THE BUSINESS OF BUILDING DOG HOUSES NOT CATHEDRALS. (BUT THEY SHOULD STILL BE BEAUTIFUL)
  17. YOUR TEAM MUST EMBRACE • The time, financial, or resourcing constraints. • Generating quick ideas as a team to validate before investing. • Favoring lean, quick and sometime half-complete work. • Failing fast and often. • The ability and desire to pivot at any time and embrace change. • That it’s NEVER ever, ever, ever done. • Listening to users.
  18. FLEXIBLE SCOPE FTW! • No project schedules. Only a start and end date. • No fixed deliverables but the services you’ll provide. • No promises to deliver anything specific to the client. • Promise a team with consistent effort. Velocity not hours. • Provide a standard weekly, sprint or monthly price. Learn More: http://funsize.co/flexible-scope-retainers
  19. PART II PROJECT MANAGING MVP DIGITAL PM SUMMIT 2014 ・ AUSTIN, TEXAS ・ @FUNSIZE ・ #IWANTMYMVP
  20. 1 KICK OFF
  21. 2 DISCOVERY
  22. YOU NEED TO DISCOVER THE PROBLEM FIRST “..but we’re a fast-moving startup and we don’t have time to sit around and talk.” You do if the alternative is failure, brought on by an unhealthy addiction to pretty things that lead to fifteen minutes of fame, but not much else. ! …We cannot let the allure of the visual tear us too far away from the usefulness of the products we develop. It is true that failure teaches us a great deal about what works and what doesn’t. But it’s so much cheaper and more effective to fail at a variety of ideas on paper than it is to fail at one full-blown, VC-backed idea. Together, we can avoid building projects that generate buzz, but don’t meet the needs of the people. So let’s discover before we build.”
  23. OUR NEXT TALK TOP 10 REASONS EVERY STARTUP NEEDS A PSYCHIC J/K!
  24. PROJECT MANAGEMENT CLEANUP
  25. TRASH THE PROJECT SCHEDULE
  26. TRASH THE FIXED DELIVERABLES
  27. TRASH THE DEADLINES
  28. TRASH WORKING ON FRIDAYS (SO WE CAN DO OTHER, AWESOME STUFF)
  29. TRASH THE DISCUSSION OF “HOURS”
  30. OMG. WTF? DIGITAL PM SUMMIT 2014 ・ AUSTIN, TEXAS ・ @FUNSIZE ・ #IWANTMYMVP
  31. 3 SPRINTING (THE FUNS I Z E WAY)
  32. WHAT YOU CAN DO VELOCITY & COMMITMENT ~2 hours = 1 point 32 Hrs./Week = 16 Pts./Wk. = 32 Pts./2Wk. Sprint @FUNSIZE / #IWANTMYMVP
  33. THE SCHEDULE. WASH, RINSE AND REPEAT DISCOVERY & REQUIREMENTS 2WK. SPRINT DEVELOP & RELEASE DESIGN VALIDATE & TEST
  34. REGULAR EVENTS SPRINT ACTIVITIES • Sprint Planning Meeting • Design Activities • Regular Stand-Ups • Design Reviews • Backlog Grooming • Retrospective AD HOC EVENTS • User Testing • Discovery Workshops • Implementation Pairing • Quality Assurance
  35. TOOLS
  36. SPRINT PLANNING
  37. THE NEW SCHEDULE
  38. THE NEW SCHEDULE EPICS
  39. STORIES THE NEW SCHEDULE 1PT. = 2HRS.
  40. CURRENT SPRINT THE NEW SCHEDULE BACKLOG ICEBOX
  41. IT’S MAGICAL … BUT IT’S NOT ALWAYS RAINBOWS AND UNICORNS.
  42. PART IV IN PRACTICE: PINGBOARD DIGITAL PM SUMMIT 2014 ・ AUSTIN, TEXAS ・ @FUNSIZE ・ #IWANTMYMVP
  43. &
  44. As of last week…. “HR, OPS, OR A CULTURE PRODUCT?”
  45. CONCLUSIONS Advantage: Flex Scope & Agile Process Success: Repeatable Collaboration and Ongoing Work Doing the best we could at all steps Accepting that the work is never “done” Letting user feedback drive the direction @FUNSIZE / #IWANTMYMVP
  46. PART V IS IT REALLY ABOUT CREATING THE MOST MINIMUM VIABLE PRODUCT? What’s the proper lens for your project?
  47. FROM THE BUSINESS PERSPECTIVE Validate your business idea with “MVP” MINIMUM VIABLE PRODUCT
  48. FROM THE USER’S PERSPECTIVE Prove a high-value satisfying experience with “MDP” MINIMUM DESIRABLE PRODUCT
  49. FOR THE RISK TAKERS Think for your users with a ‘MAP” MAXIMUM ARROGANT PRODUCT
  50. WHEN YOU ALREADY HAVE VIABILITY AND NEED TO EXECUTE Use your resources better by using ‘MFP” MINIMUM FEASIBLE PRODUCT
  51. SO… WHAT CAN WAIT? WHO KNOWS. DIGITAL PM SUMMIT 2014 ・ AUSTIN, TEXAS ・ @FUNSIZE ・ #IWANTMYMVP
  52. THANK YOU, @FUNSIZE. Q &A @MANTWAN @DANIELLEMOSER DIGITAL PM SUMMIT 2014 ・ AUSTIN, TEXAS ・ @FUNSIZE ・ #IWANTMYMVP

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