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Lean Inception: how to align people and build the right product

Lean inception is the effective combination of Design Thinking and Lean StartUp to decide the Minimum Viable Product (MVP). It is a collaborative workshop that will help a group of people — typically an agile team, a squad, or a product team -- understand, align and plan the building of the lean product.

Lean Inception: how to align people and build the right product

  1. 1. HOW TO ALIGN PEOPLE AND BUILD THE RIGHT PRODUCT, WITH DESIGN THINKING AND LEAN STARTUP Paulo Caroli
  2. 2. THINK BIG, START SMALL, LEARN FAST!
  3. 3. Context Lean StartUp & MVP Lean Inception More info 1 2 3 4 Ag en da
  4. 4. Context Lean StartUp & MVP Lean Inception More info Ag en da 2 3 4 11
  5. 5. PAULO CAROLI best-seller author, keynote speaker, principal consultant. www.caroli.org 1
  6. 6. The book is a best-seller at Amazon.com.br 1
  7. 7. TIME SCOPE COST QUALITY MEASURE LEARN BUILD OLD NEW mvp IDEA LEAN INCEPTION HOW NEW ENTERPRISES DECIDE THE MINIMUM VIABLE PRODUCT (MVP) 1 DATA
  8. 8. Context Lean StartUp & MVP Lean Inception More info Ag en da 3 4 1 2
  9. 9. DATA MVP IDEA MEASURE LEARN BUILD 2
  10. 10. A minimum viable product (MVP) is the simplest version of a product that can be made available to the users to validate a business idea. 2
  11. 11. THE MVP IS HERE FEASIBLE USABLE VALUABLE FEASIBLE 2
  12. 12. WOW USABLE VALUABLE FEASIBLE WOW USABLE VALUABLE FEASIBLE 2
  13. 13. 2
  14. 14. ACTIVATION RETENTION REVENUE REFERRAL AQUISITION ACTIVATION RETENTION REVENUE AQUISITION REFERRAL 2
  15. 15. HOW TO DECIDE? 2 FEASIBLE USABLE VALUABLE MVP
  16. 16. IT IS NOT EASY! 2
  17. 17. Lean StartUp & MVP Lean Inception More info Ag en da 2 4 Context 1 3
  18. 18. EVERYONE ON A HIGHLY COLLABORTIVE WORKSHOP + 3 + + + +
  19. 19. LEAN INCEPTION AGENDA KICK-OFF PRODUCT VISION LUNCH SHOWCASE MON TUE WED THU FRI AFTERNOONMORNING USER JOURNEYS PERSONA FEATURES BRAINSTORMING IS - IS NOT DOES - DOES NOT DO TECH, UX & BUSINESS REVIEW $E SEQUENCER JOURNEYS & FEATURES MVP CANVAS 3
  20. 20. LEAN INCEPTION ACTIVITIES 3
  21. 21. • PRODUCT VISION • IS - IS NOT - DOES - DOES NOT DO • PERSONAS • FEATURES BRAINSTORMING • TECH, UX & BUSINESS REVIEW • USER JOURNEYS • USER JOURNEYS e FEATURES BRAINSTORMING • FEATURES SEQUENCER • MVP CANVAS 3
  22. 22. • PRODUCT VISION • IS - IS NOT - DOES - DOES NOT DO • PERSONAS • FEATURES BRAINSTORMING • TECH, UX & BUSINESS REVIEW • USER JOURNEYS • JOURNEYS & FEATURES • FEATURES SEQUENCER • MVP CANVAS É Não É Faz Não Faz 3
  23. 23. • PRODUCT VISION • IS - IS NOT - DOES - DOES NOT DO • PERSONAS • FEATURES BRAINSTORMING • TECH, UX & BUSINESS REVIEW • USER JOURNEYS • JOURNEYS & FEATURES • FEATURES SEQUENCER • MVP CANVAS 3
  24. 24. • PRODUCT VISION • IS - IS NOT - DOES - DOES NOT DO • PERSONAS • FEATURES BRAINSTORMING • TECH, UX & BUSINESS REVIEW • USER JOURNEYS • JOURNEYS & FEATURES • FEATURES SEQUENCER • MVP CANVAS 3
  25. 25. • PRODUCT VISION • IS - IS NOT - DOES - DOES NOT DO • PERSONAS • FEATURES BRAINSTORMING • TECH, UX & BUSINESS REVIEW • USER JOURNEYS • JOURNEYS & FEATURES • FEATURES SEQUENCER • MVP CANVAS $E 3
  26. 26. • PRODUCT VISION • IS - IS NOT - DOES - DOES NOT DO • PERSONAS • FEATURES BRAINSTORMING • TECH, UX & BUSINESS REVIEW • USER JOURNEYS • JOURNEYS & FEATURES • FEATURES SEQUENCER • MVP CANVAS 3
  27. 27. • PRODUCT VISION • IS - IS NOT - DOES - DOES NOT DO • PERSONAS • FEATURES BRAINSTORMING • TECH, UX & BUSINESS REVIEW • USER JOURNEYS • JOURNEYS & FEATURES • FEATURES SEQUENCER • MVP CANVAS 3
  28. 28. • PRODUCT VISION • IS - IS NOT - DOES - DOES NOT DO • PERSONAS • FEATURES BRAINSTORMING • TECH, UX & BUSINESS REVIEW • USER JOURNEYS • JOURNEYS & FEATURES • FEATURES SEQUENCER • MVP CANVAS 3
  29. 29. • PRODUCT VISION • IS - IS NOT - DOES - DOES NOT DO • PERSONAS • FEATURES BRAINSTORMING • TECH, UX & BUSINESS REVIEW • USER JOURNEYS • JOURNEYS & FEATURES • FEATURES SEQUENCER • MVP CANVAS 3
  30. 30. Lean StartUP User-Centric Design iterative design process to meet the user needs approach to product creation based on learning and hypothesis validation. 3
  31. 31. LEAN STARTUP MVP LEARNBUILD USER CENTRIC DESIGN 3
  32. 32. 3 Lean StartUP User-Centric Design
  33. 33. Lean StartUp & MVP Lean Inception More info Ag en da 2 3 Context 1 4
  34. 34. MORE INFO: www.caroli.org/book-lean-inception

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