This document discusses various aspects of business communication. It defines business communication as communicating for business transactions to ensure mutual understanding. Most business communication is transactional and involves an exchange between sender and receiver. Good communication is important for business operations, sales, and profits. Internal communication occurs within an organization while external communication is between a business and outside world. The components of business communication include the source/sender, encoding, channel, decoding, receiver, and feedback. The document also discusses formal communication networks like single chain, wheel, circular, free flow, and inverted V.

1. Corporate communication
PRESENTATION BY,
K . P r a b a k a r a n

2. Business communication
 Business communication is the process of communicating
for the purpose of business transactions for ensuring mutual
understanding and business benefit.

3. Business communication is
transaction
 Most of the business
communication is
transactional.
 It involves a give and take
relationship between the
sender and the receiver in
order to establish a
common understanding.

4. Important of communication
 In the business world, good communication is important for the
daily operation of the organization.
 If we don’t have good communication it will affect sales and profit
of company.
 Good communication is an essential tool in achieving productivity
and maintaining strong working relationships at all levels of an
organization.

5. Internal communication
 When people within the organization communicate with each
other,it is internal communication.
 Internal communication is face-to-face communication.
 Most of the internal communication is inside of the organization.
 Internal communications is mostly between managers and
employees, and communications between peers.

6. External communication
 External communication is any communication between
a business and the outside world.
 Public relations statements, press releases, marketing
materials, commercials, and articles and books written by
the business are all examples of external communication.

7. Benefits of business communication
 Build customer relationship.
 Motivate Team.
 Strengthen partnership.

8. Component of business
communication

9. Source/Sender
 A source or sender is one of the basic concepts
of communication process.
 Sources are objects which encode message data and
transmit the information to the receivers.

10. Encoding
 The first step the sender is
faced with involves the
encoding process.
 Encoding is used to convey
meaning of message.
 The sender must begin
encoding, which means
translating information into
a message in the form of
symbols that represent
ideas or concepts.

11. Channel
 The sender's decision to utilize either an oral or a written
channel for communicating process.
 The medium by which the communications travels from
sender to receiver.
 Chanel means transmitting the message
(paper,speaker,etc ).

12. Decoding
 Decoding stage is conducted by the receiver.
 It’s main function is convert the original message form from
encoder.

13. Receiver
 Receiver is nothing but receive the message or data from sender.

14. Feedback
 Response is the reaction of receiver has after seeing or hearing or
reading message.
 Feedback is the part of the receiver’s response that in
communication back to the sender.

15. Formal communication
 MEANING: It is in the form of official messages or news that flow
through recognized channels or routes formally laid by the
organization
 This communication may take place between a superior and
subordinate, a subordinate and superior or among employees at
same level or departmental managers.
 Type Of Formal Communication
* Vertical communication
Downward
Upward
* Horizontal communication

16. Formal communication

17. Downward communication
 The communication by top hierarchy with their subordinates is
called downward communication.
 This communication includes orders, rules, information, policies,
instructions.

18. Upward communication
 This is quite the reverse of the downward communication.
 This flows from the subordinates to the superiors.
 The subject-matter of this communication includes suggestions,
reactions, reports, complaints.

19. Horizontal
 Horizontal communication takes place when two individuals of the
same level exchange information.
 The subject-matter of horizontal communication is information,
requests, suggestions, mutual problems and coordination-related
information.

20. Formal communication network
 Single chain
 Wheel
 Circular
 Free flow
 Inverted v

21. Single chain
 Exists between a superior
and his subordinates
 Communication flows
from every superior to his
subordinates through
single chain.
A
B
C

22. Wheel
 All subordinates
communicate through one
superior who acts as a hub
to the wheel.
 The subordinates are not
allowed to talk among
themselves
A1
C
A2
A3
A4

23. circular
 Communication moves in a
circle
 Each person can
communicate with its
adjoining persons
 Communication flow is
slow
A1
A2
A3
A4

24. Free flow
 This form of communication also takes place among the different
members of the group.
 Its special feature is that every member of the group can talk to all
the other people in the group.
 Communication flow is fast.

25. Inverted V
 In this form of
communication, a
subordinate is permitted
to communicate with the
boss of his boss.
 In this form of
communication the
messages move at a rapid
speed.

26. THANK YOU