Teens and the Internet: The Future of Digital Diversity

Teens and the Internet: The Future of Digital Diversity Kristen Purcell, Ph.D. Associate Director, Pew Internet Project Fred Forward Conference March 23, 2010

Today’s Agenda
What do we know about teen internet access and use today?
What do the trends tell us about the future of digital diversity?

Online Activities
73% of online teens use SNS (up 50%)
14% blog (down 50%)
8% use Twitter
8% visit online virtual worlds
38% share content online (steady)
21% remix content (steady)
62% get news about current events and politics
48% buy things online
31% get health, dieting, fitness info
17% get info about sensitive health topics

Digital Diversity
Teen internet access highest among teens with…
White parents
College-educated parents
Annual household incomes above $50,000
Same pattern exists for high-speed access
High-speed connection means greater engagement in online activities

Adult Wireless Rates

Adults & Wireless Internet
Wireless internet users are more engaged in online activities
Half of all African-American adults (48%) have used their cell phone to access the internet, compared with 40% of Hispanic adults and 31% of white adults.
Overall, African-American adults are the most active users of the mobile internet.
African-American mobile internet use is growing at a faster rate than non-Hispanic whites and Hispanics.

Kaiser Family Foundation: Generation M 2
84% of 8-18 year-olds have internet access in their homes; 59% have a high-speed connection
66% of 8-18 year-olds own a cell phone, up from 39% in 2004
31% of 8-10 year-olds own a cell phone; 17% have a laptop; 65% have a handheld gaming device
African-American and Hispanic youth spend more time consuming media, particularly on cell phones

Available at www.pewinternet.org...
Social Media and Young Adults http://www.pewinternet.org/Reports/2010/Social-Media-and-Young-Adults.aspx
Teens and Mobile Phones 2004-2009 http://www.pewinternet.org/Reports/2009/14--Teens-and-Mobile-Phones-Data-Memo.aspx
Wireless Internet Use http://www.pewinternet.org/Reports/2009/12-Wireless-Internet-Use.aspx

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Teens and the Internet: The Future of Digital Diversity

by Pew Research Center's Internet & American Life Project on Mar 17, 2010

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Teens and the Internet: The Future of Digital Diversity — Presentation Transcript