Whats you Wow?.. A workshop with the Generation Now team of one of Australia's leading real estate brands

1. +
What’s your magnificent
Wow?
#shitay #pod
Sub title: How relevant are you today?....

2. +
Definition of: ‘Average’
! ‘Average’ is best defined as:
! ‘Best of the worst’
! ‘Cream of the crap’
! Same old s### - different day

3. +
58/31
?

4. +
58/31
How well areYou
communicating?
Are you speaking their
language?
Franchisor to Prospects?
Franchisor to Offices?
Offices to Teams?
Offices/Teams to Consumers?
Are you really relevant?
50% of the worlds population
is under 30

5. +
What’sYour Wow?
! Million Bucks
! 6%
! 2 Agents
! Survey says?...

6. +
What’sYour Wow?
My personal experience….
-1.5 Mil
- 30K
-Tech savvy consumer
-How are you going to Wow me?..

7. +
What’s your Wow?
! Workshop 20 mins. 4 groups.Team leader.
-What’s yourWow?
-Marketing x 3
-Technology x 2
-Fee x 1 (what do I get vs 300k?)

8. +
Is Cost Effective Video Your Wow?
! Videolicious
! Example: https://videolicious.com/examples/video-tour
! Free App for iPad
! Free videos with watermark
! $120 for 200 videos Premium hosting
! Property – Personal – Location – Custom for Target Buyers-
Absentee Buyers and Investors.
! Volunteer to Demo?

9. +
Is Cost Effective Video your Wow?
! Adobe Voice
! Pre-listing videos
! Information videos.What happens in the process videos

10. +
Is Drone Video Your Wow?
! Example: https://www.youtube.com/watch?v=17iU1Gl__4Y
! Hire one for a day – Video your town/city/suburb from the air.
! Create a library - Own the raw footage
! Be famous for being above the pack. Above ‘Average’..

11. +
IsYour BlogYour Wow? Words-Photos-Video-Community
! Topical
! Professionally written
! Humorous – Controversial - Representative
! Consistent. Every week.
! Relevant
! Easily Shareable
! *Your Blog can be yourname.com
! You own yourname.com already?.... Don’t you?.....

12. +
Are Online AdsYour Wow?
! Retargeted Ads
! Target per page visited
! Sales –Property-Rentals-New Business-You name it
! Facebook Ads https://www.facebook.com/advertising
! People – Property – Story – Lead Gen

13. +IsYour Database Your Wow?.. Would it
‘Wow’ a seller?... Or would they just expect you’d
have one?
! More than an Excel spreadsheet to send crap to?
! Structured with targeted categories and campaigns
! Current with people in the right places. Outsourced to a data specialist?
! Relevant. Engaging with ‘relevant’ info via various touchpoints?
! Searchable?
! Used and maintained religiously?

14. +
Are Lead Generation Websites
Your Wow?
! Eg: mudgeerealestatereport.com
Brand agnostic
Capture form/squeeze page
E-book or Offer
Seo friendly
Easy build in Wordpress

15. +
Are Single Property WebsitesYour
Wow?
! 123 AnywhereStreet.com
! Positions the property as ‘Special’

16. +
Checked how you’re travelling
lately?
! Similarweb.com
! Track your traffic and referral sources
! Get suggestions on how to increase traffic
! Benchmark to your competitors

17. +
Get a Magnificent #POD or be
Average…. But remember..
! Average’ is best defined as:
! ‘Best of the worst’
! ‘Cream of the crap’
! Same old s### - different day

18. +
Any Questions ?
?