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Why Branding is Important


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Why Branding is Important

  2. 2. Image is everything…. Without a clear program for communication, you just blend in - you become part of the scenery.
  3. 3. When some people think of branding, they think having a nice logo is enough. Of course, your logo is extremely important and really the beginning of creating a strong identity. However, there are so many more ways to get people to remember you--A web site, letterhead, notepads, pens, t-shirts, magnets just to name a few. You want to put your company in the mind of your client as often as possible so that they won't forget you when they need what you offer!
  4. 4. What Drives Your Brand? <ul><li>The Target Audience (age, location, demographics, culture) </li></ul><ul><li>Your Logo (Brand name, brand mark, possibly trademark). </li></ul><ul><li>Your Color Scheme (Earthy is in! Pastel is out!) </li></ul><ul><li>Your Website (Utilize Web 2.0) </li></ul><ul><li>The Industry (What is your evil twin wearing?) </li></ul><ul><li>Other Advertising Mediums </li></ul>
  5. 5. Take The Wheel and Drive. <ul><li>Logo Development </li></ul><ul><ul><li>What do you want your logo to say? </li></ul></ul><ul><ul><ul><li>Don’t know? Play the Adjective Game! </li></ul></ul></ul><ul><ul><li>What do your competitors' logos look like? </li></ul></ul><ul><ul><ul><li>Stand Out In The Crowd! </li></ul></ul></ul><ul><ul><ul><li>Research. Research. Research. </li></ul></ul></ul>
  6. 6. Color can set the mood. <ul><li>Why is color so important? </li></ul><ul><ul><li>Colors have an effect on our emotions within 90 seconds of viewing. </li></ul></ul><ul><ul><li>Color choices can motivate, impress, and persuade your prospect to buy from you. </li></ul></ul><ul><ul><li>Color choices alone are sending a specific message to your viewers. What are your organizations colors? </li></ul></ul>
  7. 7. What Does Your Color Tell Them? <ul><li>White - Suggests truthfulness, purity, clean, devotion, mild, and contemporary. </li></ul><ul><li>Black – Suggests elegance, boldness, power, authority, seductive, evil, sophistication and classic. </li></ul><ul><li>Gray – Suggests earnestness, authority, and practicality. </li></ul><ul><li>Orange – Suggests playfulness, pleasure, cool, warmth, cheer, vibrant, strength, endurance, and ambition. </li></ul>
  8. 8. The Purpose Of Your URL <ul><li>The Goals: </li></ul><ul><ul><li>Create Awareness </li></ul></ul><ul><ul><li>Generate Interest </li></ul></ul><ul><ul><li>Disseminate Information </li></ul></ul><ul><ul><li>Establish a Digital Image </li></ul></ul><ul><ul><li>Create a Strong Brand </li></ul></ul>
  9. 9. The Purpose Of Your URL <ul><li>The Goals: </li></ul><ul><ul><li>Create Awareness </li></ul></ul><ul><ul><li>Generate Interest </li></ul></ul><ul><ul><li>Disseminate Information </li></ul></ul><ul><ul><li>Establish a Digital Image </li></ul></ul><ul><ul><li>Create a Strong Brand </li></ul></ul>
  10. 10. Utilize Your URL <ul><li>Company Website </li></ul><ul><ul><li>Utilize Web 2.0 </li></ul></ul><ul><ul><ul><li>Blog – Recent News </li></ul></ul></ul><ul><ul><ul><li>Wiki – About the Company </li></ul></ul></ul><ul><ul><ul><li>Web Based Chat – Live Sales Agent </li></ul></ul></ul><ul><ul><ul><li>Web Based Email – Google Mail </li></ul></ul></ul><ul><ul><ul><li>Video Streaming Meetings </li></ul></ul></ul><ul><ul><ul><li>Pod casts – Mp3 Ads & Company News </li></ul></ul></ul><ul><ul><ul><li>SEO – VERY IMPORTANT </li></ul></ul></ul>
  11. 11. Why a BLOG? <ul><li>A blog can be edited, posted to, and deleted by a novice user with a username and password. </li></ul><ul><li>You can integrate this by placing an attractive banner on your company website linking directly to your blog </li></ul><ul><li>This will help generate more visits, engage your clients, and ultimately promote your services and products. </li></ul><ul><li>Research is an important element in blogging. It is best to start by creating a list of 50-70 interesting blogs that cover similar topics and include them into your Blogroll. It is important to always search and keep track of links to your blog. </li></ul>
  12. 12. What is a WIKI? <ul><li>A wiki is a collection of web pages designed to enable anyone who accesses it to contribute or modify content </li></ul><ul><li>Most often you see subject matter experts posting on content they are familiar with. </li></ul><ul><li>Most often you will see if the information provided is incorrect it is quickly changed by the community. </li></ul><ul><li>This tool would be great for quick questions and answers about your organization. It can be edited by any novice user and/or set for only company employees. </li></ul>
  13. 13. Web Based Chat? <ul><li>Your visitors can use to interact with you any time and at any place around the world. </li></ul><ul><li>The customer supported software for your site enable visitors to communicate with your service agents in real time through web based chat. </li></ul><ul><li>By delivering live support your site visitor’s don’t have to leave your web site, to get answers to their questions, they just click a Web Chat Login button and are connected with one of your customer support executive. </li></ul><ul><li>Humans love indirect communication. HINT: Cell Phone TXT </li></ul>Volusion live chat
  14. 14. Streaming Online Meetings <ul><li>Online web based meetings are becoming ever more popular. With gas prices rising why should we have to drive to a meeting? There are online programs that allow for this type of interaction. </li></ul><ul><li>This is a great way to promote a service or product without leaving your office. It also allows a potential client to make the meeting convenient for them. </li></ul><ul><li>Many of these online meetings are inexpensive and some are open source! </li></ul>
  15. 15. Why is SEO Important <ul><li>SEO is an abbreviation of Search Engine Optimization. This is the process of structuring a web page so that it is found, read, and indexed by search engines in the most effective manner possible. </li></ul><ul><li>This makes your web site and its content attractive, relevant and visible to search engines and web searchers. </li></ul><ul><li>Consider what it would be like if no one could easily find your place of business, or even your telephone number. The same thing can happen with your web site if people cannot easily locate it. Traffic volume, if it existed at all, slows to a crawl. </li></ul><ul><li>Can you be sure that every potential customer has been reached by your advertising? What about the people who don't read the magazines or newspapers where you chose to place advertisements? </li></ul>
  16. 16. Types of SEO Campaigns White Hat Black Hat <ul><li>cloaking and false redirects </li></ul><ul><li>keyword stuffing </li></ul><ul><li>hidden text or hidden links </li></ul><ul><li>pages loaded with irrelevant words </li></ul><ul><li>duplicate content on multiple pages </li></ul><ul><li>unrelated and centralized link farms </li></ul><ul><li>Writing easily read content for the search engine </li></ul><ul><li>Creating relevant keywords </li></ul><ul><li>Manually submitting each page to the search engine </li></ul><ul><li>Creating assessable XHTML </li></ul><ul><li>Continuous monitoring of your position and updating content and keywords that is the most effective way of using SEO to your advantage. </li></ul>
  17. 17. The Web Has Gone 3D! <ul><li>Virtual / 3D Web Sites in Second Life : </li></ul><ul><ul><li>Second Life is a 3-D, social networking, virtual world to which many younger, technically-savvy individuals are congregating. </li></ul></ul><ul><ul><li>48,860 current servers are being used. </li></ul></ul><ul><ul><li>Over 300 servers are being purchased each month according to Linden Labs. </li></ul></ul><ul><ul><li>Major industry leaders such as TD Ameritrade, GM, Apple, American Apparel, Reebok, Nike, CSI, etc. are currently using their servers for market awareness. </li></ul></ul><ul><ul><li>Over 13,699,680 Residence </li></ul></ul><ul><ul><li>Over 1.5 Million US Dollars Spent Each Day! </li></ul></ul>
  18. 19. The Web Has Gone 3D! <ul><li>How Do I Learn More? </li></ul><ul><ul><li>Accounts Are Free </li></ul></ul><ul><ul><li>Going To Other Second Life Domains Is Free. </li></ul></ul><ul><ul><li>To create in Second Life: </li></ul></ul><ul><ul><ul><li>3D Modeling Experience </li></ul></ul></ul><ul><ul><ul><li>Custom Scripting Language </li></ul></ul></ul><ul><ul><ul><li>Custom Animation Scripting </li></ul></ul></ul><ul><ul><li>Who sells domains? </li></ul></ul><ul><ul><ul><li>ONLY Linden Labs – The Creators of SL </li></ul></ul></ul><ul><ul><ul><li>You Lease A Server From Them. </li></ul></ul></ul><ul><li> </li></ul>
  19. 20. Who is Using Second Life <ul><li>Educational </li></ul><ul><ul><li>Universities for online class </li></ul></ul><ul><ul><li>High schools for PD </li></ul></ul><ul><ul><li>Psychologists to work with social inverted students. </li></ul></ul><ul><ul><li>ADHD students that need to be stimulated continuously to learn effectively. </li></ul></ul><ul><ul><li>Low income students that do not perform well in traditional classroom settings. </li></ul></ul><ul><ul><li>Trade schools to teach students 3d Modeling & job placement for the future. </li></ul></ul><ul><li> </li></ul>
  20. 21. Who is Using Second Life <ul><li>Businesses </li></ul><ul><ul><li>Marketing tool for the 21 st Century </li></ul></ul><ul><ul><li>Distance Conferences </li></ul></ul><ul><ul><li>Public Relations </li></ul></ul><ul><ul><li>Sales & Recruiting </li></ul></ul><ul><ul><li>Product Awareness </li></ul></ul><ul><ul><li>Corporate Meetings </li></ul></ul><ul><ul><li>Corporate Seminars </li></ul></ul><ul><ul><li>Virtual Trade Shows </li></ul></ul><ul><li> </li></ul>
  21. 22. Who is Using Second Life <ul><li>Personal </li></ul><ul><ul><li>Meet new people from all over the world </li></ul></ul><ul><ul><li>Find social network groups and become part of the community of subjects </li></ul></ul><ul><ul><li>To be someone you are not. </li></ul></ul><ul><ul><li>To sell digital clothing </li></ul></ul><ul><ul><li>To sell digital land </li></ul></ul><ul><ul><li>To sell other items you make </li></ul></ul><ul><ul><li>To buy houses, clothes, cars, planes, trains, anything! </li></ul></ul><ul><ul><li>To get away from RL! </li></ul></ul><ul><li> </li></ul>
  22. 23. Any Questions? More Info At: Or Email: [email_address]