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Getting clear on the purpose of your content (and how I missed the mark)

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Everything you publish–articles, media, Aunt Martha’s enchilada recipe–needs a purpose. Otherwise, you run the risk of creating content that falls flat and potentially gut-punches your site goals. During this session, we’ll go through my past mistakes a content creator, and how simple but powerful changes have helped to increase traffic, add loyal followers, and make reaching website objectives a whole lot easier. We’ll talk about the importance of getting clear on the purpose of your content. Concerned your content development strategy isn’t driving forward your SEO and social media efforts? Learn how to create content that gets results and packs a powerful thumbs-up.

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Getting clear on the purpose of your content (and how I missed the mark)

  1. GETTING CLEAR ON THE PURPOSE OF YOUR CONTENT 1
  2. LETS TALK ABOUT PASSION 2
  3. EARLY YEARS 3
  4. COMPUTERS BBS (COMMUNITY) MP3 4
  5. COLLEGE YEARS 5
  6. BUSINESS MEDIA R&D COMMUNITY 6
  7. 7
  8. 8
  9. NOW 9
  10. COMMUNITY BUSINESS DEVELOPMENT TRAVEL 10
  11. 11
  12. THIS YEAR, I DOUBLED MY WEBSITE TRAFFIC 12
  13. WITH A PLAN, IT’S SIMPLE TO DO 13
  14. I’M MENDEL 14 Community outreach at GoDaddy From Austin, Texas Passionate about community, business, development, and travel Blogs frequently at mendel.me @ifyouwillit on Twitter
  15. BUILDING BLOCKS OF GREAT CONTENT 15
  16. EVERY ENDEAVOR SHOULD HAVE A MISSION 16
  17. YOU SHOULD BE PASSIONATE ABOUT YOUR MISSION 17
  18. YOUR CONTENT SHOULD REINFORCE YOUR MISSION 18
  19. CONTENT = POSTS & TAXONOMIES 19
  20. MY SITE MISSION: 
 BLOG ABOUT PROFESSIONAL PASSIONS TO HELP OTHERS 20
  21. MY PROFESSIONAL PASSIONS: DEV, BUSINESS, COMMUNITY 21
  22. WHAT HAPPENS WHEN YOU CREATE A SITE WITHOUT PLANNING? 22
  23. I LEARNED THE HARD WAY 23
  24. 24 blog about professional passions to help others
  25. 25 blog about professional passions to help others
  26. 26 blog about professional passions to help others
  27. 27 blog about professional passions to help others
  28. 28 blog about professional passions to help others
  29. 29 blog about professional passions to help others
  30. THIS TOOK YEARS OF RELENTLESS RE-EVALUATION 30
  31. AND REMOVAL OF POSTS, CATEGORIES, AND TAGS 31
  32. LET MY JOURNEY HELP YOU 32
  33. WHERE TO START 33
  34. START WITH PASSION 34
  35. UNDERSTANDING YOUR PASSIONS HELPS YOU CREATE BETTER CONTENT 35
  36. WHAT DO YOU CARE ABOUT? 36
  37. WHAT TOPICS ARE YOU PASSIONATE ABOUT? 37
  38. TOPICS / IDEAS 38
  39. 39
  40. FROM KONSTANTIN’S WEBSITE, WE GET… 40 • Presentations • Beer • Travel
  41. 41
  42. FROM PETYA’S WEBSITE, WE GET… 42 • Chocolate • Project management at Human Made • Open Media Foundation • Polyglots
  43. WHAT DOES YOUR BUSINESS CARE ABOUT? 43
  44. WHAT DOES YOUR BUSINESS STAND FOR? 44
  45. WHAT SERVICES DO YOU OFFER? 45
  46. 46
  47. 47
  48. NOW THAT WE HAVE THE BUILDING BLOCKS, LETS GET TO WORK! 48
  49. OSSM 49
  50. ORGANIZE 50
  51. CREATE CATEGORIES RELATED TO MISSION 51
  52. WHAT DISTINGUISHES A CATEGORY? 52 • Hierarchical • Topical 
 ex. 
 Development -> WordPress -> Themes Community -> Event -> Conference Business -> Marketing
  53. CREATE TAGS 53
  54. WHAT DISTINGUISHES A TAG? 54 • Non-Hierarchical • Descriptive 
 ex. 
 Development -> WordPress -> Themes | CSS, JavaScript Community -> Event -> Conference | Awesome, WordPress Business -> Marketing | Optimization, Workflow
  55. SIGNAL 55
  56. 56
  57. STREET SIGNS 57
  58. 58
  59. BREADCRUMBS 59
  60. 60
  61. SOLVE PROBLEMS 61
  62. WRITE ABOUT QUESTIONS YOU GOOGLE 62
  63. GOOGLE SEARCHES 63 • Community - “WordCamp Switzerland 2015” • Business - “How to write a marketing proposal” • Development - “How do I create a responsive gallery?” • Travel - “Best coffee in Austin texas”
  64. WRITE ABOUT COMMON CLIENT QUESTIONS 64
  65. COMMON CUSTOMER QUESTIONS 65 • How do I create a new post? • How can I add an item to the menu? • Can I copy and paste from Microsoft Word? • How do I upload an image to my website? • What’s the process to recover my password?
  66. MAKE 66
  67. WHAT DO YOU STAND FOR? 67
  68. WHAT ARE YOUR GUIDING PHILOSOPHIES? 68 • Kindness • Compassion • Learning • Exploration • Improvement
  69. WRITE PASSIONATELY & SOLVE PROBLEMS 69
  70. GOOGLE SEARCHES 70 • Community - “WordCamp Switzerland 2015” • Business - “How to write a marketing proposal” • Development - “How do I create a responsive gallery?” • Travel - “Best coffee in Austin texas”
  71. OSSM 71
  72. BE BOLD 72
  73. RE-STRUCTURE 73
  74. CREATE A MISSION 74
  75. REFLECT YOUR MISSION AND PASSIONS ON YOUR SITE 75
  76. THESE ARE CHANGES YOU CAN MAKE TODAY 76
  77. I’M MENDEL 77 @ifyouwillit mendel.me/presentations

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