Really Simple Strategies:
Keeping Track of your
Organization and Issues Online
October 7, 2009
For audio, turn on your speakers, or
Call 1‐516‐453‐0014; Code 335‐155‐436

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CanadaHelps is a charity helping charities.
For audio, turn on your speakers, or
Call 1‐516‐453‐0014; Code 335‐155‐436

Today’s Presenter
• Marco Campana
• Online Capacity Development Coordinator
• Ontario Council of Agencies Serving Immigrants
(OCASI)
For audio, turn on your speakers, or
Call 1‐516‐453‐0014; Code 335‐155‐436

Reminders
You can hear us, but we can’t hear you
Type questions in the Questions Log
Webinar recording and slides
will be available on
www.mycharityconnects.org
Turn up your volume
For the best webinar experience, close all other applications.
For audio, turn on your speakers, or
Call 1‐516‐453‐0014; Code 335‐155‐436

A Quick Overview
• Introduction
• Strategies
• Tools
• Resources

Introduction
It’s about:
• Learning to listen online
• Having a strategy
• Choosing the right tools for you
• Managing your workflow
• Avoiding “Garbage Overload”
• Becoming a proficient information manager –
find the right information for the right
people at the right time
• Learning to share and collaborate –
becoming an aggregator

Strategies ‐ Getting Your Nonprofit Organization Ready To Listen
• Why are you listening? What are your mission
goals?
• Come up with at least Five Ways You Plan To
Use the Information (link to day‐to‐day action)
• Internal Process – how will you organize your
listening?
http://beth.typepad.com/beths_blog/2009/02/getting-your-nonprofit-organization-ready-to-listen-.html

Strategies
• Core – set up, listen, update and evolve
• Daily Routine – process, discipline, workflow
• Sharing – collaborating, informing, developing
expertise
• Responding – are you listening strategically?

Tools
Let’s review a few that are useful for both Finding and
Sharing:
• RSS
• Email (Yes! Email)/e‐Newsletters/Watchthatpage/RSS to email
• Google Alerts
• Twitter
• Trusted Networks: Social Networks/Online Communities
(Facebook, Ning, etc.); Social Bookmarking ‐ Delicious, Diigo
• Google Custom Search Engine

Tools ‐ RSS
Actively Passive

Tools ‐ RSS

Tools ‐ RSS

Tools ‐ Email as Web 2.0?
Email as a Web 2.0 Tool.
Yes, it can be done!
RSS to
email
Watch
Email that
page
Alerts

Tools – RSS to Email

Tools ‐ Watchthatpage

Tools – Google Alerts

Tools – Google Alerts

Tools ‐ Twitter

Tools ‐ Twitter

Tools ‐ Trusted Networks

Tools ‐ Trusted Networks
Roll Your Own Social Network

Tools ‐ Trusted Networks

Google Custom Search Engine

Tools
Creating Your Own Dashboard

How much time?

Resources
How I learned to stop worrying and
love the early adopters!

Resources
http://socialmedia‐listening.wikispaces.com/
http://www.wearemedia.org/
Setting the Stage/Strategy
Blogs to Follow
Daily Routines
Practical Tool Examples and Explanations
Learn
Play!
@marcopolis
marco@ocasi.org
Friendfeed.com/marcopolis

Images
• http://www.flickr.com/photos/tyla/2613836330/ • http://www.flickr.com/photos/luc/1824234195/
• http://www.flickr.com/photos/matthamm/294555 • http://www.flickr.com/photos/w5nyv/455756468/
9128/ • http://www.flickr.com/photos/dan_h/667441709/
• http://www.flickr.com/photos/dailypic/145905573 • http://www.flickr.com/photos/sparktography/2485
5/ 147794/
• http://www.flickr.com/photos/cambodia4kidsorg/3 • http://www.flickr.com/photos/skemsley/35540490
15/
226367547/sizes/o/
• http://www.flickr.com/photos/archiemcphee/3401
• Webinar:Twitter for Nonprofits ‐ Jeff Patrick, 974951/
Common Knowledge • http://www.flickr.com/photos/timheuer/14300790
• http://www.flickr.com/photos/i‐1326/2968175502/ 3/
• http://www.flickr.com/photos/debschultz/1925555 • http://www.flickr.com/photos/bre/448847262/
485/sizes/o/ • http://www.flickr.com/photos/zachinglis/41443867
• http://www.flickr.com/photos/stabilo‐ /
boss/93136022/in/pool‐web2dot0diagrams • http://www.flickr.com/photos/cambodia4kidsorg/2
• http://www.flickr.com/photos/ycc2106/134414023 906235414/
/ • http://farm4.static.flickr.com/3027/2905389559_d
3ec3e6530.jpg

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Question and Answer
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Thank you for attending!
Webinar slides and recording will be up on:
www.mycharityconnects.org/pastwebinars
Check out www.mycharityconnects.org for more resources!
Questions, feedback, comments? Email Carlo at:
carlo@canadahelps.org
Thanks to: