These are slides from our webinar on October 07, 2009 with guest speaker Marco Campana, the Online Capacity Development Coordinator with OCASI. With all the ways to get information today – 24-hour news, streaming video, RSS feeds, social media feeds, “tweets”, e-newsletters, email updates, blogs – are you feeling a bit overwhelmed? Staying current and up-to-date on the issues that affect your day-to-day work is important for you and your organization. This workshop will explore the ways to keep on top of it all and provide you with tips on how to track your organization’s online reputation. We’ll specifically look at what RSS and other social media feeds are and how you can and should use them.

1. Really Simple Strategies:
Keeping Track of your
Organization and Issues Online
October 7, 2009
For audio, turn on your speakers, or
Call 1‐516‐453‐0014; Code 335‐155‐436

2. What is CanadaHelps?
A public charitable foundation that provides accessible and
affordable online technology to both donors and charities.
For Charities
A cost‐effective means of raising funds online.
For Donors
A one‐stop‐shop for giving.
CanadaHelps is a charity helping charities.
For audio, turn on your speakers, or
Call 1‐516‐453‐0014; Code 335‐155‐436

3. Today’s Presenter
• Marco Campana
• Online Capacity Development Coordinator
• Ontario Council of Agencies Serving Immigrants
(OCASI)
For audio, turn on your speakers, or
Call 1‐516‐453‐0014; Code 335‐155‐436

4. Reminders
You can hear us, but we can’t hear you
Type questions in the Questions Log
Webinar recording and slides
will be available on
www.mycharityconnects.org
Turn up your volume
For the best webinar experience, close all other applications.
For audio, turn on your speakers, or
Call 1‐516‐453‐0014; Code 335‐155‐436

5. A Quick Overview
• Introduction
• Strategies
• Tools
• Resources

6. Introduction
It’s about:
• Learning to listen online
• Having a strategy
• Choosing the right tools for you
• Managing your workflow
• Avoiding “Garbage Overload”
• Becoming a proficient information manager –
find the right information for the right
people at the right time
• Learning to share and collaborate –
becoming an aggregator

7. Strategies ‐ Getting Your Nonprofit Organization Ready To Listen
• Why are you listening? What are your mission
goals?
• Come up with at least Five Ways You Plan To
Use the Information (link to day‐to‐day action)
• Internal Process – how will you organize your
listening?
http://beth.typepad.com/beths_blog/2009/02/getting-your-nonprofit-organization-ready-to-listen-.html

8. Strategies
• Core – set up, listen, update and evolve
• Daily Routine – process, discipline, workflow
• Sharing – collaborating, informing, developing
expertise
• Responding – are you listening strategically?

11. Tools
Let’s review a few that are useful for both Finding and
Sharing:
• RSS
• Email (Yes! Email)/e‐Newsletters/Watchthatpage/RSS to email
• Google Alerts
• Twitter
• Trusted Networks: Social Networks/Online Communities
(Facebook, Ning, etc.); Social Bookmarking ‐ Delicious, Diigo
• Google Custom Search Engine

12. Tools ‐ RSS
Actively Passive

13. Tools ‐ RSS

14. Tools ‐ RSS

15. Tools ‐ Email as Web 2.0?
Email as a Web 2.0 Tool.
Yes, it can be done!
RSS to
email
Watch
Email that
page
Alerts

16. Tools – RSS to Email

17. Tools ‐ Watchthatpage

18. Tools – Google Alerts

19. Tools – Google Alerts

20. Tools ‐ Twitter

21. Tools ‐ Twitter

22. Tools ‐ Trusted Networks

23. Tools ‐ Trusted Networks
Roll Your Own Social Network

24. Tools ‐ Trusted Networks

25. Google Custom Search Engine

26. Tools
Creating Your Own Dashboard

27. How much time?

28. Resources
How I learned to stop worrying and
love the early adopters!

29. Resources
http://socialmedia‐listening.wikispaces.com/
http://www.wearemedia.org/
Setting the Stage/Strategy
Blogs to Follow
Daily Routines
Practical Tool Examples and Explanations
Learn
Play!
@marcopolis
marco@ocasi.org
Friendfeed.com/marcopolis

30. Images
• http://www.flickr.com/photos/tyla/2613836330/ • http://www.flickr.com/photos/luc/1824234195/
• http://www.flickr.com/photos/matthamm/294555 • http://www.flickr.com/photos/w5nyv/455756468/
9128/ • http://www.flickr.com/photos/dan_h/667441709/
• http://www.flickr.com/photos/dailypic/145905573 • http://www.flickr.com/photos/sparktography/2485
5/ 147794/
• http://www.flickr.com/photos/cambodia4kidsorg/3 • http://www.flickr.com/photos/skemsley/35540490
15/
226367547/sizes/o/
• http://www.flickr.com/photos/archiemcphee/3401
• Webinar:Twitter for Nonprofits ‐ Jeff Patrick, 974951/
Common Knowledge • http://www.flickr.com/photos/timheuer/14300790
• http://www.flickr.com/photos/i‐1326/2968175502/ 3/
• http://www.flickr.com/photos/debschultz/1925555 • http://www.flickr.com/photos/bre/448847262/
485/sizes/o/ • http://www.flickr.com/photos/zachinglis/41443867
• http://www.flickr.com/photos/stabilo‐ /
boss/93136022/in/pool‐web2dot0diagrams • http://www.flickr.com/photos/cambodia4kidsorg/2
• http://www.flickr.com/photos/ycc2106/134414023 906235414/
/ • http://farm4.static.flickr.com/3027/2905389559_d
3ec3e6530.jpg

31. ABOUT MYCHARITYCONNECTS

32. www.mycharityconnects.org
Free online resource centre Next Webinar
• Information about technology “Five Pillars of Internet
• Video demonstrations Fundraising”
• More webinars with guest OWEN CHARTERS
• Past webinar recordings
OCTOBER 21
• Learning opportunities 2PM – 3PM
• Events (Eastern Time)

33. Question and Answer
You can hear us, but
we can’t hear you
Ask questions here
Ask away!

34. Thank you for attending!
Webinar slides and recording will be up on:
www.mycharityconnects.org/pastwebinars
Check out www.mycharityconnects.org for more resources!
Questions, feedback, comments? Email Carlo at:
carlo@canadahelps.org
Thanks to: