Really Simple Strategies: Keeping Track of your Organization and Issues Online

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These are slides from our webinar on October 07, 2009 with guest speaker Marco Campana, the Online Capacity Development Coordinator with OCASI.

With all the ways to get information today – 24-hour news, streaming video, RSS feeds, social media feeds, “tweets”, e-newsletters, email updates, blogs – are you feeling a bit overwhelmed? Staying current and up-to-date on the issues that affect your day-to-day work is important for you and your organization.

This workshop will explore the ways to keep on top of it all and provide you with tips on how to track your organization’s online reputation. We’ll specifically look at what RSS and other social media feeds are and how you can and should use them.

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Really Simple Strategies: Keeping Track of your Organization and Issues Online

  1. 1. Really Simple Strategies:  Keeping Track of your  Organization and Issues Online October 7, 2009 For audio, turn on your speakers, or Call 1‐516‐453‐0014; Code 335‐155‐436
  2. 2. What is CanadaHelps? A public charitable foundation that provides accessible and  affordable online technology to both donors and charities. For Charities A cost‐effective means of raising funds online. For Donors A one‐stop‐shop for giving. CanadaHelps is a charity helping charities. For audio, turn on your speakers, or Call 1‐516‐453‐0014; Code 335‐155‐436
  3. 3. Today’s Presenter • Marco Campana • Online Capacity Development Coordinator • Ontario Council of Agencies Serving Immigrants  (OCASI) For audio, turn on your speakers, or Call 1‐516‐453‐0014; Code 335‐155‐436
  4. 4. Reminders You can hear us, but we can’t hear you Type questions in the Questions Log Webinar recording and slides will be available on  www.mycharityconnects.org Turn up your volume For the best webinar experience, close all other applications. For audio, turn on your speakers, or Call 1‐516‐453‐0014; Code 335‐155‐436
  5. 5. A Quick Overview • Introduction • Strategies • Tools • Resources
  6. 6. Introduction It’s about: • Learning to listen online • Having a strategy • Choosing the right tools for you • Managing your workflow • Avoiding “Garbage Overload” • Becoming a proficient information manager – find the right information for the right  people at the right time • Learning to share and collaborate – becoming an aggregator
  7. 7. Strategies ‐ Getting Your Nonprofit Organization Ready To Listen • Why are you listening? What are your mission  goals? • Come up with at least Five Ways You Plan To  Use the Information (link to day‐to‐day action) • Internal Process – how will you organize your  listening? http://beth.typepad.com/beths_blog/2009/02/getting-your-nonprofit-organization-ready-to-listen-.html
  8. 8. Strategies • Core – set up, listen, update and evolve • Daily Routine – process, discipline, workflow • Sharing – collaborating, informing, developing  expertise • Responding – are you listening strategically?
  9. 9. Tools Let’s review a few that are useful for both Finding and  Sharing: • RSS • Email (Yes! Email)/e‐Newsletters/Watchthatpage/RSS to email • Google Alerts • Twitter • Trusted Networks: Social Networks/Online Communities  (Facebook, Ning, etc.); Social Bookmarking ‐ Delicious, Diigo • Google Custom Search Engine
  10. 10. Tools ‐ RSS Actively Passive
  11. 11. Tools ‐ RSS
  12. 12. Tools ‐ RSS
  13. 13. Tools ‐ Email as Web 2.0? Email as a Web 2.0 Tool.  Yes, it can be done! RSS to  email Watch Email that page Alerts
  14. 14. Tools – RSS to Email
  15. 15. Tools ‐ Watchthatpage
  16. 16. Tools – Google Alerts
  17. 17. Tools – Google Alerts
  18. 18. Tools ‐ Twitter
  19. 19. Tools ‐ Twitter
  20. 20. Tools ‐ Trusted Networks
  21. 21. Tools ‐ Trusted Networks Roll Your Own Social Network
  22. 22. Tools ‐ Trusted Networks
  23. 23. Google Custom Search Engine
  24. 24. Tools Creating Your Own Dashboard
  25. 25. How much time?
  26. 26. Resources How I learned to stop worrying and  love the early adopters!
  27. 27. Resources http://socialmedia‐listening.wikispaces.com/ http://www.wearemedia.org/ Setting the Stage/Strategy Blogs to Follow Daily Routines Practical Tool Examples and Explanations Learn Play! @marcopolis marco@ocasi.org Friendfeed.com/marcopolis
  28. 28. Images • http://www.flickr.com/photos/tyla/2613836330/ • http://www.flickr.com/photos/luc/1824234195/ • http://www.flickr.com/photos/matthamm/294555 • http://www.flickr.com/photos/w5nyv/455756468/ 9128/ • http://www.flickr.com/photos/dan_h/667441709/ • http://www.flickr.com/photos/dailypic/145905573 • http://www.flickr.com/photos/sparktography/2485 5/ 147794/ • http://www.flickr.com/photos/cambodia4kidsorg/3 • http://www.flickr.com/photos/skemsley/35540490 15/ 226367547/sizes/o/ • http://www.flickr.com/photos/archiemcphee/3401 • Webinar:Twitter for Nonprofits ‐ Jeff Patrick,  974951/ Common Knowledge • http://www.flickr.com/photos/timheuer/14300790 • http://www.flickr.com/photos/i‐1326/2968175502/ 3/ • http://www.flickr.com/photos/debschultz/1925555 • http://www.flickr.com/photos/bre/448847262/ 485/sizes/o/ • http://www.flickr.com/photos/zachinglis/41443867 • http://www.flickr.com/photos/stabilo‐ / boss/93136022/in/pool‐web2dot0diagrams • http://www.flickr.com/photos/cambodia4kidsorg/2 • http://www.flickr.com/photos/ycc2106/134414023 906235414/  / • http://farm4.static.flickr.com/3027/2905389559_d 3ec3e6530.jpg 
  29. 29. ABOUT MYCHARITYCONNECTS
  30. 30. www.mycharityconnects.org Free online resource centre Next Webinar • Information about technology  “Five Pillars of Internet  • Video demonstrations Fundraising” • More webinars with guest OWEN CHARTERS • Past webinar recordings OCTOBER 21 • Learning opportunities 2PM – 3PM • Events (Eastern Time)
  31. 31. Question and Answer You can hear us, but  we can’t hear you Ask questions here Ask away!
  32. 32. Thank you for attending! Webinar slides and recording will be up on: www.mycharityconnects.org/pastwebinars Check out www.mycharityconnects.org for more resources! Questions, feedback, comments? Email Carlo at:  carlo@canadahelps.org Thanks to:

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