1.
Achieving
Organization 2.0
Meredith Farkas
Norwich University

2.
We really need
to do these Web
2.0 things all the
other libraries are
doing

3.
Blogging has been so
successful at the ___
library; we should do it
here too.

4.
Wikis Facebook
Blogs Twitter
Foursquare

5.
I think our library really needs a blog
to be relevant to our patrons. Don’t
worry, I’ll handle everything.

6.
So, I’m going to need
you to start creating podcasts
for students, ok?

7.
This will be the best
library blog ever!

8.
So what’s the
problem?

9.
Why does it fail?
• Use of social software is not seen as furthering
the library’s mission
• Social software is treated as someone’s
“pet project.”
• Social software is not planned for strategically
like other technologies
• Once the newness wears off, people are less
motivated to contribute
• Staff are not given time to work on social
software

10.
Library 2.0 is a
state of mind
•Working to meet changing user needs
•Trusting our users (radical trust)
•Getting rid of the culture of perfect
•Aware of emerging technologies and
opportunities
•Looking outside of the library world for
applications, opportunities, inspiration

11.
Building
Organization 2.0

12.
Know your users

13.
Encourage staff to learn and play

14.
Question Everything

15.
Integrate 2.0 philosophy and tech
into library planning

16.
Treat technologies as tools
Facebook
Wikis
Blogs IM
RSS

17.
and use them to solve
problems

18.
Improve communication
with our users

19.
Highlight our Collections

20.
Make our services more visible

21.
Improve internal
knowledge sharing

22.
Develop a Risk-
Tolerant Culture

23.
Beware the Culture of Perfect

24.
Be agile, don’t get attached

25.
Listen and look for good ideas
They can come from
anyone and anywhere

26.
Nurture Talent

27.
Give Staff Time for
Creative Endeavors

28.
Encourage Network-Building

29.
Create Partnerships

30.
Be transparent with
patrons

31.
Involve Staff from All
Levels in Planning
I can haz your cooperation?

32.
Plan for the Continued use
and Maintenance of Tech

33.
Time Must be Devoted to all This

34.
Will you need to create
new jobs or just shuffle?

35.
Assess, Assess, Assess!

36.
Assessing 2.0
• Depends on your initial goals
• Web stats
• Number of visitors/subscribers/members/
users/fans and their behavior (visits,
comments, tags, ratings, etc.)
• Surveys and focus groups
• Satisfaction, utility, relevance
• What do they need/want from the library?
• What technologies do your patrons use?

37.
Is your organization (as it is
currently structured) able
to make all this happen?

38.
Thanks!
mgfarkas@gmail.com
AIM: librarianmer
Links and presentation at
http://meredithfarkas.wetpaint.com

39.
Photo Credits
• Long Range Plan Discussion http://flickr.com/photos/maubrowncow/2763362494/ by
Nebraska Library Commission
• O&E Staff and Board Planning Meeting http://www.flickr.com/photos/tyreseus/
494325133/ by atp_tyreseus
• Free as in Beer http://www.flickr.com/photos/nicmcphee/2345633527/ by
Unhindered by Talent
• Sprout attacks a kleenex box http://www.flickr.com/photos/asimpledarksquid/
1187308493/ by Squid!
• TBLC Annual Meeting http://flickr.com/photos/sylvar/287940515/ by Sylvar
• RPFF Portraits & Features #4 http://www.flickr.com/photos/tsarkasim/4079152105/
by Tsar Kasmin
• Amazing PowerPoint Presentation http://flickr.com/photos/maubrowncow/
2763362494/ by maubrowncow
• Slide from “If You Build It, Will They Care?” http://www.slideshare.net/charbooth/if-
you-build-it-will-they-care-1159058 By Char Booth and Chris Guder.
• Dewey or don't we? http://flickr.com/photos/scampion/1500054745/ By scampion
• RISK #2 http://flickr.com/photos/tollaksen/967960/ by Bjornar
• Perfection http://flickr.com/photos/unloveable/2401166750/ by unloveable

40.
Photo Credits
• IMG_2016.JPG http://flickr.com/photos/stevenjude/848723658/ by stevenjude
• Toolbox full http://www.flickr.com/photos/zakh/337938459/ by Austin ampersand
Zak
• Wait: I’ll fix it. http://flickr.com/photos/stshores24/488419188/ by sshores24
• Farm Cat Group http://flickr.com/photos/weesmalldoll/432578986/ by weesmalldoll
• The Spongebob Square, Er, Roundpants Juggle http://flickr.com/photos/cayusa/
2574029855/ by Cayusa
• Rapid Shuffle http://flickr.com/photos/latitudes/66424863/ by Johnny Blood
• sunny day http://flickr.com/photos/iamthebestartist/2226165685/ by jessamyn