Kevan Bilton speaking about email marketing 2.0 in Copenhagen on September 15th. 2008

1. ” World Class digital communication”

3. Customers

4. The Application

7. Trageted communcations - increased respons

10. Nestl é Individual automated dialogue to parents with babies in different ages Results:

11. KappAhl 4 countries, targeted, viral (list growth), drive to web, drive to shop Results: - 40 000 new subscribers in 1 year with customized tip a friend loop - Lots of traffic from NL to web - Conversion rate on cupons, 4-6 % /DM normaly 1-2 % and 15-20 times more expencive

12. KappAhl - online survey Create dialogue and increase relevance Results: - Response - 25-35 % - 1-2 min survey to 10-15 000 targeted customers/subscribers

13. Multi channel solution: Purchase in store - triggers “thank you message” Upsale and cross sale!

14. Relevant offer, to the right person at the right time with the right permission Attract visitors to your website Visitors surf and do online purchase/download Capture and analyze click behavour ... Send data (API) to ET Automated updates/refresh and triggered emails Dynamic content, rule based, (content syndication) Extremly targeted and relevant e-mails to customers

15. Transactional messages (Relationship message) = Confirmation from webevent (purchase, download, sign-up etc)

18. Pick the fruits! Building brand Clear TM Designed and easy to read Relevant offer build with dynamic rules Designed and easy to read Building loyalty