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Reporting tool - Instant insights - Publisher webinar


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Instant Insights displays complex programmatic data in real-time. Measure campaign performance, do day-to-day monitoring, 1st level of troubleshoot deals and identify opportunities with fresh, up to the minute data. Its powerful insights will help you stay up to date on and ensure the optimization of your monetization campaigns.

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Reporting tool - Instant insights - Publisher webinar

  2. 2. Agenda 1. Overview 2. Key benefits and key features 3. Tool demo 4. Next steps 5. Q&A
  3. 3. Overview
  4. 4. Publishers and Media Buyers need transparency and powerful insights to ensure optimization of their monetization campaigns. Reporting has become crucial
  5. 5. 1 tool SIMPLE DISPLAY of complex information FRESH data REAL-TIME insights What do publishers need?
  6. 6. Easy to understand Fast Fresh One simple tool. Instant insights in real time What does Instant Insights bring?
  7. 7. Key benefits and key features
  8. 8. Use one tool to easily make sense of complex programmatic data Immediately gather the granular insights you need to make data-driven decisions about live campaigns Optimize campaigns based on up-to-date data, pulled just moments before (10 minutes max) Slice and dice, compare periods, and filter to review deals Key benefits
  9. 9. Advanced features Easily locate specific deals/ dimensions with the aid of our search bars Quickly facilitate team communication with URLs ready-made for sharing Help identify changes in performance with comparisons over time periods Customize your view with selectors to easily locate the dimensions and metrics to zero-in on Filter dimensions and metrics so you can slice and dice
  10. 10. Tool demo
  11. 11. Live demo
  12. 12. Metrics Status Impressions Available Gross Revenue Available Auctions Available Dimensions Status Seat Available Deal Available App/Site Domain Available App/Site Available Template Available Country Available Winner Deal Type Available Insertion Available Partner Available Device Type Available Format Type Available Environment Type Available Creative Size Available Advertiser Domain Available Dimensions and metrics - current scope
  13. 13. What’s next?
  14. 14. What we need from you? 1. Use Instant Insights as of today! 2. Give your feedback to the Smart Team 3. Ask your Smart contact to organize a feedback call with us 4. Ask your questions in our client portal #community
  15. 15. Dimensions Status Bid Status Early May GDPR Fields (in BDR first) End of Q2 Is Deal + End of Q2 Metrics Status Gross eCPM Mid April Delivery Rate Mid April Clear Rate Mid April Bids Early May Bid Requests Early May Avg. Bid Price End of May Clicks End of Q2 Click Rate End of Q2 Viewability End of Q2 Viewability Rate End of Q2 Dimensions and metrics - what’s next?
  16. 16. Alternatives How do we help you? 1. Ask your questions in our client portal #community. 2. Ask your Smart contact if you need help for some missing metrics 3. Smart team can schedule automatic reports for you, if you are missing some metrics and dimensions.
  17. 17. Q&A