LATEST TRENDS IN SEO-2017
2. Voice Search
4. Long Form And Quality Content
5. Social Media
6. Structured Data
Accelerated Mobile Pages
Abbreviated as AMP
Lighter, simpler version of the famous HTML
Load quickly on mobile devices
It contains three sections – AMP HTML, AMP JS, and Google AMP Cache
AMP HTML- Standard HTML with web components
AMP JS library- Manages resource loading.
Google AMP Cache- Serve and validate AMP Pages.
Latest studies states that there is increase in the number of voice search method
Speech recognition error rate has decreased from 25 percent to 8 percent and the
use of voice search has increased sevenfold since 2010.
Easier than typing
Voice searches are more like spoken word, make sure you understand the searchers
intent and market to that.
HTTPS (Hypertext Transfer Protocol Secure) keeps data exchanged between your
user's computer and your website secure
People like to feel secure when visiting a new site and many visual indications
encourage that feeling
One good visual indication a site is generally considered safe to visit is the green
padlock in the URL bar
Google gives priority to websites that apply an SSL or the newer TLS encryption (ie,
As of January 2017, the world’s most popular web browser (Google Chrome) will
begin labeling non-HTTPs sites that transmit passwords and/or ask for credit card
details as “Not Secure.”
Long Form And Quality Content
Long-form content, which is consider to be more than 2,000 words, has been shown
to perform better in the search results.
“Sweet-Spot” for those looking to rank organically
Provide the value needed to convert website visitors into leads, sales and revenue
The better the quality of your content, the better your website ranks.
A major part of branding relies on social media
Consumers will continue to resort to social media for reviews and updates, thus
Major source of quality referral traffic
Referral traffic refers to visits to your site from links that appear on a different site
Structured Data is often collectively referred to as Schema or Microdata
Through structured data, search engines are able to understand a website easier
and therefore gives them better SERP rankings
Schema.org is structured data developed by Google, Yahoo, Microsoft and Yandex,
It is a code that you can add to your website that allows all search engines to define it.
Google use it to help crawl sites.
An Infographics (information graphic) is a representation of information in a graphic
format designed to make the data easily understandable at a glance
Infographics are a very powerful online marketing tool
Infographics Help to Increase Traffic