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Digital analytics in a nutshell
The document provides an overview of digital analytics, defining it as the measurement and reporting of internet data to improve digital usage. It distinguishes digital analytics from web analytics and highlights the various data sources involved, such as websites, social media, and mobile apps. Additionally, it invites participation in the LITA interest group focused on analytics, encouraging attendance at a panel session and contributions to the community.
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Digital analytics in a nutshell
- 1. Tabatha Farney Director ofWeb Services & Emerging Technologies University of Colorado Colorado Springs tfarney@uccs.edu | @sharebrarian Digital Analytics in a Nutshell
- 2. What is DigitalAnalytics? Digital Analytics is “the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing digital usage.” – Digital Analytics Association
- 3. How does thisdiffer to Web Analytics? Web Analytics Digital Analytics
- 4. So what doesthat mean? Data from digital media • Websites • Emails • Social media • Streaming media • Hosted content • Mobile apps • Site searches • Scripted objects • Blogs • …and the list goes on…
- 5. Digital Analytics &Libraries The Library Web Presence library website vendor content social media sites link resolver library catalog
- 6. Digital Analytics &Libraries The Library Web Presence vendor content link resolver library catalog library website social media sites
- 7. The Tools There isn’tONE tool to rule them all…
- 8. The Tools Counter And thelist goes on…
- 9. Digital Analytics &Libraries vendor content link resolver library catalog library website social media sites Link
- 10. Digital Analytics inLITA IG • Resource to share ideas and best practices • Innovators and creative space • Proud home to analytics enthusiasts and newbies • Agile enough to transform and adapt
- 11. Get Involved! Consider beingone of our panelists at the 2015 ALA Conference! Submit your ideas at: http://bit.ly/1FBWrEm Come to our panel session on June 28, 2015 at ALA! Join the list-serv: ada@lists.ala.org Email either Tabby (tfarney@uccs.edu) or Cody (cbehles@memphis.edu) if you are interested in a leadership role for this Interest Group.