Brief introduction to digital analytics presented at the Altmetrics and Digital Analytics Interest Group (part of the American Library Association's Library Information Technology Association).
Transcript: New from BookNet Canada for 2024: BNC BiblioShare - Tech Forum 2024
Digital analytics in a nutshell
1. Tabatha Farney
Director of Web Services & Emerging Technologies
University of Colorado Colorado Springs
tfarney@uccs.edu | @sharebrarian
Digital Analytics
in a Nutshell
2. What is Digital Analytics?
Digital Analytics is “the measurement,
collection, analysis and reporting of internet
data for purposes of understanding and
optimizing digital usage.”
– Digital Analytics Association
3. How does this differ to Web
Analytics?
Web
Analytics
Digital
Analytics
4. So what does that mean?
Data from digital media
• Websites
• Emails
• Social media
• Streaming media
• Hosted content
• Mobile apps
• Site searches
• Scripted objects
• Blogs
• …and the list
goes on…
5. Digital Analytics & Libraries
The Library Web Presence
library
website
vendor
content
social
media
sites
link
resolver
library
catalog
6. Digital Analytics & Libraries
The Library Web Presence
vendor
content
link
resolver
library
catalog
library
website
social
media
sites
9. Digital Analytics & Libraries
vendor
content
link
resolver
library
catalog
library
website
social
media
sites Link
10. Digital Analytics in LITA IG
• Resource to share ideas and
best practices
• Innovators and creative space
• Proud home to analytics
enthusiasts and newbies
• Agile enough to transform and
adapt
11. Get Involved!
Consider being one of our panelists at the 2015 ALA
Conference! Submit your ideas at: http://bit.ly/1FBWrEm
Come to our panel session on June 28, 2015 at ALA!
Join the list-serv: ada@lists.ala.org
Email either Tabby (tfarney@uccs.edu) or Cody
(cbehles@memphis.edu) if you are interested in a
leadership role for this Interest Group.