Media 8 Credentials + Email Services


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Introducing Media 8 and its Email Marketing Services.

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Media 8 Credentials + Email Services

  1. 1. Media 8<br />Agency Credentials<br />
  2. 2. We are Media 8<br />An integrated marketing and communication agency based in three fundamental principles:<br />INNOVATION + CREATIVITY + TECHNOLOGY<br />With these three ingredients, present in each one of our efforts, we develop successful strategies that facilitate the connection and the strengthening of lasting links among brands and consumers.<br />
  3. 3. About us<br />Founded in 2001<br />Independent & Happy<br />Headquartered in Miami, Florida <br />Offices in Buenos Aires and Córdoba, Argentina<br />86 FTE’s<br />Full Service Digital Solutions<br />Global experience: US General Market, US Hispanic, Europe and Latin America.<br />
  4. 4. We are growing<br />
  5. 5. Our Brand Experience<br />
  6. 6. Industry recognized<br />
  7. 7. Full Service Digital Solutions<br />
  8. 8. Strategic planning & research<br />Our vast experience guiding brands in the online marketplace provide us with the hard-to-find strategic thinking clients expect when looking to gain market share and engage consumers.<br />Our Planning Matrix involves:<br />Online competitive analysis<br />Proprietary campaign research<br />ideaDNA® Media Intelligence tool<br />DM8 Campaign Forecasting tool<br />Creative testing<br />Online focus groups<br />Syndicated consumer research<br />Media monitoring research<br />Market trends analysis<br />ROI analytics<br />Expenditure analysis<br />
  9. 9. Syndicated research tools<br />
  10. 10. Web Services<br />Web services is one of the main pillars of the Media 8 foundation.<br /> Our team works with IT, Business, Marketing and Creative groups to develop anything from advanced systems with complex business logic to visually impactful campaign websites using new technologies that create amazing online experiences.<br />Web Development<br />Information Architecture<br />CMS Content Management Systems<br />Tools, Games and Applications Development<br />Database Management <br />Intranets and Extranets Development<br />SEO Search Engine Optimization<br />Web Care & Hosting<br />
  11. 11. Digital media services<br />Digital media strategy, activation and optimization are core strengths of Media 8. As one of the largest buyers of online media in the U.S. Hispanic & Latin American markets, we leverage our purchasing power to benefit our clients both in quality and quantity.<br />Online media strategy, planning and buying.<br />Campaign Management, Optimization and Advanced Reporting.<br />Social Network Seeding, Audience Engagement & Social outreach PR.<br />Search Engine Marketing & Organic Search.<br />Media partnerships and sponsorships.<br />Online sweepstakes and promotions.<br />Affiliate marketing.<br />CRM & Loyalty programs.<br />
  12. 12. Advanced analytics<br />Campaign analysis is an art. It’s knowing when and how to optimize the campaign BEFORE it has wasted valuable marketing dollars.<br />We test, measure, refine and continuously evaluate your online campaigns.<br />All campaigns are 3rd party ad served and internally managed.<br />Impressions<br />Clicks<br />CTR<br />Cost Per (action, revenue, goal)<br />Sales ($)<br />Revenue (R:E ratio)<br />Conversion & Attrition rates<br />Response & Delivery<br />Creative Reports<br />Geographic delivery<br />User path evaluation<br />Day & Time reporting & delivery<br />
  13. 13. Media Management & Analytics tools<br />
  14. 14. Advanced Analytics- Dashboards<br />
  15. 15. Digital creative services<br />We push technology to the limits to get the right message across. In-culture. In-language. In-sync.<br />We pursue the ideal balance between reason and emotion, knowing which buttons to push so your campaign “clicks”, both literally and figuratively.<br />Concept creation<br />Bilingual content development<br />Online promotions & sweepstakes<br />Copy writing<br />Translations & Localization<br />Image production<br />Web assets localization<br />Web art direction<br />Digital illustration<br />Rich media production in all formats<br />Online video and music services<br />3D - Game development<br />
  16. 16. Creative Gallery<br />
  17. 17. Media 8<br />Email Marketing Services<br />
  18. 18. Why do Email Marketing?<br />Communicate directly to all your customers & prospects<br />at the exact time you want to reach them,<br />at a much lower cost than its substitutes (e.g. direct mail)<br />and get an amazing ROI (4352% average in 2009).<br />Create awareness, buzz, interest and anticipation with business customers.<br />Track your subscribers’ activity: measure open, click & conversion rates; identify which of your recipients are responding to your messages, target them and reply with a highly-personalized, behavior/interest-based offer.<br />Introduce recently launched offers to your customers and prospects.<br />Build a community of loyal recipients and interact with this permission-based list of customers to improve your products and services.<br />Generate business and more importantly repeat business affordably and automatically.<br />Uncover and address questions and objections.<br />Make your marketing greener (paper-free).<br />
  19. 19. Email Marketing Continues Healthy Growth<br />Marketers continue their love affair with email marketing: 97% of marketers are using or planning to use email marketing in 2010. Although the slowest growth rate of any interactive channel, email marketing will see an 11% CAGR (Compound Annual Growth Rate) over the next five years because of:<br />A current email renaissance. Email marketing is having a banner year as marketers: 1) grow their lists with the promise of “green marketing”; 2) turn on more and smarter programs to boost sluggish sales; 3) shift money to email from direct mail; and 4) improve email effectiveness by linking it to other channels like search or user-generated ratings and reviews.<br />Growth in marketing due to the social inbox. Today, consumer communications via social networks have substituted for some regular email use. But ultimately, we expect that the social inbox — both literal inboxes within social networks and other messaging forums à la Twitter that are still to come — will be another place where email marketers can reach target users.<br />
  20. 20. Enhance your Email Marketing with Media 8 + ExactTarget:<br />
  21. 21. Media 8’s Email Partner: ExactTarget<br />The Forrester Wave™: Email Marketing Service Providers, Q4 2009<br />Eight vendors achieve Leader status as champions of innovation and sophistication.<br />Responsys, ExactTarget, e-Dialog, Acxiom, Yesmail, Experian Marketing Services, Epsilon, and Zeta Interactive all demonstrate highly competitive capabilities, making vendor selection challenging. These leading vendors offer robust integration capabilities, a commitment to product innovation, and the ability to meet client needs on many levels. While narrowly separated, there are distinct differences in key attributes including client satisfaction, emerging channel (e.g., social and mobile) capabilities, and application usability. While nearly all vendors in this Wave provide different service engagement models, these leaders are largely focused on delivering packaged strategic services to assist in advancing client sophistication.<br />ExactTarget has vastly expanded its organization to cater to marketers in any market segment. It offers a highly usable self-service application and has a growing services organization that offers the ability for its personnel to be deployed at the client location. With high satisfaction scores and online community, ExactTarget can successfully meet marketers’ complex business needs.<br />
  22. 22. Why do we trust ExactTarget?<br />Trusted by 4,000+ direct customers and thousands of other partners<br />Raised $145 million in capital in 2009<br />
  23. 23. What does ExactTarget do?<br />
  24. 24. Media 8’s Email Clients<br />Email Samples<br />
  25. 25. Media 8’s Email Clients<br />Overview: <br />Mexicana promotional emails weresentmultiple times per month (5-13) to a segmented DB in threelanguages; SPA, POR & ENG. <br />2010 Email Marketing Results:<br />
  26. 26. Media 8’s Email Clients<br />
  27. 27. Media 8’s Email Clients<br />Overview: <br />TheHertz email issenteverytwotothreeweeksto a segmented DB in threelanguages; SPA, POR & ENG. Personalizationoccurswhenthe data isavailable.<br />2010 Email Volume/Frequency/DatabaseSegmentation:<br />
  28. 28. Media 8’s Email Clients<br />Email Samples<br />
  29. 29. Media 8’s Email Clients<br />Overview: <br />Part of theoverallKeiserUniversity Media plan, KeiserUniversitysends a quarterly email totheirsubscribersto a segmented DB in Spanish, invitingthemtoknow more aboutKeiser’s Business degrees and ESOL courses.<br />2010 Email Volume/Frequency/DatabaseSegmentation:<br />
  30. 30. Media 8’s Email Clients<br /><ul><li>Email Samples</li></li></ul><li>Media 8’s Email Clients<br />You can visitour Email DesignGallerybyclickinghere: <br /><br />
  31. 31. Strategy > 7 Steps to Develop and Implement a successful email marketing campaign<br />
  32. 32. Strategy > 7 Steps to Develop and Implement an email marketing campaign<br /><ul><li>How should we communicate with Email?
  33. 33. Set up domain, IP and reply to address
  34. 34. Frequency
  35. 35. The message is compliant with brand guidelines, as well as policy on customer confidentiality in e-mails
  36. 36. Consideration has been given to define offers by audience segment
  37. 37. Integrate Social Forwarding
  38. 38. 360º Synergy Across Communication Channels
  39. 39. What data or “identifiers” can be associated with E-Mail. “Identifiers” provide us a deeper understanding of Geographic, & Physiographic attributes, which allows for better personalization.</li></ul>Campaign Consideration<br />Offer/message Development<br />Targeting & Segmentation<br />
  40. 40. Strategy > 7 Steps to Develop and Implement an email marketing campaign<br /><ul><li>HTML vs Text?
  41. 41. Strong Call to action
  42. 42. The CAN-SPAM Act requires that the sender be related to the content of the email and has opted-in to receive the email.
  43. 43. All Emails Must have Opt-Out Capabilities, physical address of sender and an online version of the email
  44. 44. Prioritization is a fair methodology for prioritizing e-mail campaigns across business units to customer groups or customer clusters
  45. 45. Prioritization is pre-agreed upon for continuous and non-continuous efforts
  46. 46. Each mailing shall include full transmission report. The report shall detail the following;</li></ul> Mailing Date, Emails Sent, Opens, Clicks-Through, Click-Through Rate, Clicks-to-Open rate, Bounce backs, Undeliverable, Sales (by Atlas DMT), Revenue (by Atlas DMT)<br />Prioritization<br />Measurement & Evaluation<br />Creative Development<br />
  47. 47. Strategy > 7 Steps to Develop and Implement an email marketing campaign<br /><ul><li>Was the Email successful; what did we learn?
  48. 48. Review Email deliverability and interaction and provide highlights for next email blast </li></ul>Campaign Insights<br />Sample reports<br />
  49. 49. Email Campaign Implementation Process<br />Email sent to the Database<br />Email Design<br />The amount of time that this process requests depends on:<br /><ul><li> The complexity of the campaign (email versions, database segments, dynamic content included, etc.)
  50. 50. The amount of mock-ups & revisions done in the Email Design phase, which use to be the critical activity in this process.</li></ul>An estimated average from our experience is 2-3 business days.<br />Tracking URLs<br />
  51. 51. Thank you!<br />