Mannix marketing webinar facebook pages for business 101 - 2.13.13
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This document provides tips and strategies for businesses to create and manage an effective Facebook page. It discusses setting up the page, adding cover and profile images, filling out important page information like mission and products. It also offers guidance on engaging customers through posts, being responsive to comments, highlighting and pinning important posts, and promoting the page on other materials like business cards and websites. The goal is to use Facebook strategically as a social network to connect with customers and increase awareness of the business.
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Mannix marketing webinar facebook pages for business 101 - 2.13.13
- 2. How to create a business page – a quick overview How to switch from your personal profile to your business page Take away strategies and tips for more Likes
- 3. http://www.facebook.com/pages/create.php and select your category…
- 6. No phone numbers, web address, deals or pitches
- 7. Cover Photo Image: 851 x 315 pixels Profile Image: Upload 180 x 180 Reflect your brand: your virtual business card.
- 9. What to do. Where to do it. How to do it.
- 11. Got it? Flaunt it here! Share as much about your business as possible… Mission Products Key success factors Website address Contact information
- 12. To message or not to message…that is the question!
- 17. Is your page dormant? Are you not gaining any likes? Is no one responding to your posts? (Hint: Facebook is a SOCIAL network…)
- 18. Creating your niche in social commerce How, what, when to post Gain insight from your Insights!
- 19. How to stand out from your competitors? Enter Highlighted Posts and Pinned Posts… Top 10 Tips to get more interaction
- 20. Hover over your post and click on the little star icon:
- 21. Highlighted posts cover two columns on your page and are highly visible. You can remove highlighted post at any time
- 22. Hover over your post and click on the little star icon Click “Pin to Top” Pinned posts stay put for 7 days!
- 24. Welcome your customers! Ask a question! Be Visual! Gather and share interesting data Community focused Be a ‘DIY” Facebooker! “KISS”! Status updates less than 80 characters get an average of 27% higher engagement rate!
- 27. Rotate older content Pin promotions, interests, articles, blog posts for 7 days Be strategic Blend content and marketing messages. For contests, events, announcements, regular events
- 28. Change frequently Be creative! Keep it fresh
- 29. Being responsive to customers on Facebook is a must for customer service success… Respond to a comment within1 hour or less Warm, engaging First name basis “Over the fence” $$$
- 30. Who posted the most on your site? Who was in your store the most times? Reward loyal customers…and SHARE IT! (Encourage your customers to tag themselves!)
- 31. This is the ONLY place your live url link is allowed is here at the top of your Facebook Page : …and this is the only place you can add it:
- 32. Top-of-mind awareness for your Facebook page happens in a number of locations! Include your Facebook address or link in: Your email signature (learn how here: 15 Tips to Get More Facebook Fans) Your business cards On your register tapes On POS locations A QR Code sticker for your business Promotional materials Wrapping, packing materials Magazine ads, newsletters, brochures Your personal profile YOUR WEBSITE!!!!
- 33. Go to your business page>Admin Panel>Invite Friends
- 34. For resizing images online: ResizeYourImages.com To create fun images: Pinstamatic.com Facebook Social Plugins Check out the Mannix Marketing Blog posts for more helpful Facebook tips! 15 Ways to Get More Facebook Fans Facebook How To’s Tips & Tricks Facebook Etiquette – The Do’s & Don’ts Of Community Management For assistance with your social media or digital marketing program, Contact Pam Sissons at Mannix Marketing at pam@mannixmarketing.com, or call (518) 743-9424, Ext. 213
- 35. Thank you for your time today!
Editor's Notes
- Welcome! To webinar Wednesday Facebook for Business Pages 101!! I’m Pam Sissons, director of search marketing coming to you from sunny downtownGlens Falls! Today we are joined by all kinds of businesses that are perfect for Facebook! Hospitality: hotels, motels, restaurants, inns as well as realtors, travel, non-profits, health spas. I’m very excited to be with you today and look forward This webinar will be covering the basics of how to set up a business page and help you understand how to use it to help you reach more people, get more Likes and convert that traffic to your website. Housekeeping: During the presentation I will be unable to hear your questions, but at the end of the 45 min. presntation I will take questions for 10-15 min. Loveisonlakegeorge.com – Currently Product/Service – should be a Brand
- Goal today is to go through the basics on how to create a business page, maybe answer some questions you have about how to navigate between your personal and business pages. We also want to give you some actionable tips and strategies you can leave with and put to use today to help grow your likes and shares and get your customers to engage with you in a way that will result in additional business for you, whether it’s booking a room, selling a product online, filling up empty salon appointments or raising awareness for a non-profit event.
- Creating A Facebook Page Go to… www.facebook.com/pages/create.php (If you don’t currently have an account, this will walk you through it) Company/Org has mission, founded, awards & products Local Bus. Has open date, hours, parking, etc. Local business: If you have a ‘bricks and mortar’ store and want people to physically visit you, click the Local Business or Place page type. It asks for a few particular items such as business hours, credit cards, parking, and etc. Choose Local Business or Place if people physically visit your location—for example a church, concert venue, hospital, theater, museum, or art gallery Company: If you have an online business or store then ‘Company Organization or Institution’, or ‘Brand or Product’ will be a better match for you. The Company, Organization or Institution Page is best if people don’t visit your location, or if your events are always someplace different Can be changed! Facebook Pages for Business 101 Mannix Marketing, Inc. 2012
- SHOW:::: Add An Image – you will see the little icon right in the corner, click on it to add a cover image – you can browse your computer or if you have already added photos to your page, you can choose one of those if they meet the requirements.
- Cannot include anything that is included in the “about” section: address, email, url, phone, etc. No facebook related features such as like button, share or arrows pointing to the like. No calls to action like “sign up today” or “get it now”, etc. Will Facebook ban your page? Yes. http://www.facebook.com/PrudentialManorHomesRealtors
- Profile Image: Upload 180 x 180 pixels (display size is 160 x 160 px) SHOW::: Tip: ResizeYourImage.com – If you don’t own photoshop or have any type of photo editing software, resizeyourimage.com is a free online tool that will allow you to resize your image to the size you need. It is simple to use and works fine. Image can be uploaded from your computer or from your Facebook photo album. The profile image becomes the thumbnail that shows next to all of your posts. This is a great branding tool!
- Fact : Visitors pay more attention to your photo cover than anything else! this is essentially your storefront, your first impression and the most valuable online real estate you have! Tie your brand message into the cover photo! Examples: Seasonal: Lodging Properties, Recreational, RV Park, Conference Weddings There is so much power in the images here…c Saratoga winery (6),
- This is the only place you can get your url in. Map location will be added to your About page automatically Facebook Pages for Business 101 Mannix Marketing, Inc. 2012
- Show this online: “about” under image See Zappos – links to timeline
- Manage Permissions: Messages – if you are going to be on all the tiem it works great..live chat, If not, don’t’.
- Profile Image: Upload 180 x 180 pixels (display size is 160 x 160 px) Image can be uploaded from your computer or from your Facebook photo album. The profile image becomes the thumbnail that shows next to all of your posts. This is a great branding tool!
- Tip: Get Notified of Chats (How to startat “Your Settings”…)
- Go to page. Go to Home (news feed) – my pages are on the left Or…. Hit the gears Or… Start typing in your page…. From the page…. Edit: use FB as bookstore From my page, when I type in the bookstore and go to the page, I’m just on it. The noticed comes up…if I type as me, it posts as me. Change back to Pam’s.
- Poor Charlie!!!!
- Creating a niche in social commerce is Engagement is the abc’s of Facebook success. It’s like being at a party or a networking group. Do you talke about yourself all the time, or do you introduce yourself to others, ask about their business. What they do, what they like, hobbies, what they are all about. Same thing here…nobody really enjoys talking with someone who does nothing but talk about themselves!
- *******3.2 billion Likes and Comments are posted daily!!! What does this mean for your business??? Entire companies embracing social business strategies. Whether it’s you as a single entity or your stff… Playing field is level, but it’s a free for all How do you stand out? Reach your target market more easily? What’s holding you back? Fear of privacy? Exposure? Negativity?
- ****Facebook Became the No. 1 ranked website in the US on March 9, 2010 ****Just announce there are more than 911 million active users! Goal today is to run through the basics, but provide you with some tips and strategies you can leave with and put to use today to help grow your likes, get your customers to engage with you in a way that will result in additional business for you, whether it’s booking a room,
- Welcome your customers! 43% of b2b’s have acquired customers from Facebook! Ask a question! (“Who, What, When, Where, Why!) Best way to engage. Be Visual! Post fun, eye catching images Interest: Use Polls & Surveys Community focused: Share a cause! Be a ‘DIY” Facebooker! Auto-posting to Facebook decreases likes and comments by 70% Spend 80% of your time engaging and 20% sharing Like other pages Comment on other pages Respond to comments and questions Like and share out what others say on your wall Restaurants can share hotel posts and vice versa… To promote tourism… Photos: Fun Be personal: share your weekend events…where you went, what you did, whether you prefer Yankees or Mets Go “Across the Fence”…comment on other peoples posts. This is engaging, showing
- Less than stellar like numbers?
- … (repeat visitors will always see somehtin gnew. Offers, discounts, “whisper code” give it to them on Facebook, bring it in to the business andwhistper the code to the person at the counter Whenever you put up a new pin, consider going back to the previously pinned item and highlighting it, which again stretches the post across two columns
- Encourages Sharing Good to keep reg. fans interested Different facets of commercial message since you can’t use calls to action Image goes to photo album Build client relationshiup!
- ****80% of people who received a response went on to make a purchase as a result of the interaction. Be warm and professional…use first names, conduct yourself as though you are speaking in person
- The about area immediately underneath your cover image and profile picture is one of the most important elements on your page. It’s the only space near the top where you can actually include a clickable and direct link back to your site (you aren’t even allowed to write out a link in your cover image), but it’s even more important because most people will land on your wall first, so this becomes your visible elevator pitch. Make it count.
- Posts – 3 rd party app ok Images, videos Polls, contests, sweepstakes Free or paid… Shoutlet, Wildfire and Second Street Media The intent of a contest is to Promote sharing!
- ***Hootsute: can’t post images Less weight
- *** Use Hootsuite
- What are hidden posts? Facebook’s spam filter. Wall
- ***PAGE VIEWS Additional Stats: OR 1.6 billion visits a week, OR about 229 million U.S. visits a day.