Internet Marketing Biz Connect Pd T 032309


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Internet Marketing Biz Connect Pd T 032309

  1. 1. Internet Marketing 101 Presented by Pete DuMelle PD Design, Inc Brought to you by Kadie O'Connor Referral Marketing Solutions HTTP://PDDESIGNINC.COM
  2. 2. Do you have a web site? Are you getting hits on your site? Are you getting sales from your site? Are you happy with your sales? What should you be doing about it?… HTTP://PDDESIGNINC.COM
  3. 3. Internet Marketing <ul><li>Know your customer and find key words </li></ul><ul><li>Have a site that meets your business and customer’s needs </li></ul><ul><li>Measure your site traffic </li></ul><ul><li>Understand your marketing options </li></ul><ul><li>Try them and then reevaluate </li></ul>HTTP://PDDESIGNINC.COM
  4. 4. Who is Your Customer <ul><li>Know your customer </li></ul><ul><ul><li>Who is purchasing? </li></ul></ul><ul><ul><li>Find out where they go on the web </li></ul></ul><ul><ul><li>What are they searching for? </li></ul></ul><ul><li>Keyword Research </li></ul><ul><ul><li>Look at the keywords in your industry </li></ul></ul><ul><ul><li>Look at things you can piggy back off of </li></ul></ul>HTTP://PDDESIGNINC.COM
  5. 5. Types of Web Sites <ul><li>Online store </li></ul><ul><li>Informational </li></ul><ul><li>Online business card </li></ul><ul><li>Business expansion </li></ul><ul><li>Information gathering </li></ul><ul><li>Value add </li></ul>HTTP://PDDESIGNINC.COM
  6. 6. Internet Marketing Tracking <ul><li>Track your traffic </li></ul><ul><ul><li>Use Google analytics “Free” </li></ul></ul><ul><ul><ul><li>What to look at </li></ul></ul></ul><ul><ul><ul><ul><li>Bounce rate </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Keywords </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Referring site </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Top content page </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Top landing page </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Top exiting page </li></ul></ul></ul></ul>HTTP://PDDESIGNINC.COM
  7. 7. Types of Internet Marketing <ul><li>Paid </li></ul><ul><ul><li>Pay per click </li></ul></ul><ul><ul><li>Paid ads </li></ul></ul><ul><li>Free </li></ul><ul><ul><li>Links/ads </li></ul></ul><ul><ul><li>Expert marketing </li></ul></ul><ul><ul><li>Social networking </li></ul></ul><ul><li>List building </li></ul><ul><ul><li>Email marking </li></ul></ul><ul><ul><li>JV </li></ul></ul><ul><li>Affiliate program </li></ul>There is no one solution that works for everyone HTTP://PDDESIGNINC.COM
  8. 8. Pay Per Click <ul><li>Bidding on key words </li></ul><ul><li>It costs </li></ul><ul><li>Once your budget runs out your ads do not show up any more </li></ul>HTTP://PDDESIGNINC.COM
  9. 9. Pay Per Click Example $0.50 per click and $50 per day budget Potential of 100 hits Average is a 1% buy rate, that is 1 buy $0.10 per click and $50 per day budget Potential of 500 hits Average is a 1% buy rate, that is 5 buy HTTP://PDDESIGNINC.COM
  10. 10. Pay Per Click Key Points <ul><li>Cost </li></ul><ul><li>Most likely, you will lose money when you first start </li></ul><ul><li>Do the keyword research </li></ul><ul><li>Calculate your ROI </li></ul>HTTP://PDDESIGNINC.COM
  11. 11. Links <ul><li>Place links and ads everywhere you can </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li>Triblocal </li></ul></ul><ul><li>Business directories </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li>Zoom info </li></ul></ul><ul><ul><li>Google Local Business Center </li></ul></ul>HTTP://PDDESIGNINC.COM
  12. 12. Link Marketing Key Points <ul><li>Keep them up to date </li></ul><ul><li>Try lots of them, then track to see which of those are working </li></ul><ul><li>When linking to your site link deep and link to the sales page </li></ul>HTTP://PDDESIGNINC.COM
  13. 13. Expert Marketing <ul><li>Article marketing </li></ul><ul><ul><li>Goarticle </li></ul></ul><ul><ul><li>Ezine </li></ul></ul><ul><ul><li>Google knol </li></ul></ul><ul><li>Press releases </li></ul><ul><li>Blog </li></ul><ul><ul><li>Get involved in forums </li></ul></ul><ul><li>Multimedia </li></ul>HTTP://PDDESIGNINC.COM
  14. 14. Expert Marketing <ul><li>7 = 8 Articles </li></ul><ul><ul><li>Article 1 = short intro 7 key points and short summary </li></ul></ul><ul><li>Video demos or virile marketing </li></ul><ul><li>Online radio </li></ul>HTTP://PDDESIGNINC.COM
  15. 15. Expert Marketing Key Points <ul><li>Always invite them back to the site </li></ul><ul><li>Give some info away </li></ul><ul><li>Key words and links back to your site </li></ul><ul><li>This type of marketing has staying power and will always be found </li></ul>HTTP://PDDESIGNINC.COM
  16. 16. Social Network <ul><li>Twitter </li></ul><ul><li>Facebook </li></ul><ul><li>Digg </li></ul><ul><li>Bebo </li></ul><ul><li>Squidoo </li></ul>HTTP://PDDESIGNINC.COM
  17. 17. Why Social Networking <ul><li>People buy from people </li></ul><ul><li>Information </li></ul><ul><li>Feedback </li></ul><ul><li>Support </li></ul>HTTP://PDDESIGNINC.COM
  18. 18. Social Networking Key Points <ul><li>Interact with people </li></ul><ul><li>Give information </li></ul><ul><li>Use it for research </li></ul><ul><li>Real people read what is going on </li></ul>HTTP://PDDESIGNINC.COM
  19. 19. List Building <ul><li>When potential customers come to your site and do not buy - capture their info </li></ul><ul><li>Exchange email for something of value </li></ul><ul><li>Use auto responders </li></ul>HTTP://PDDESIGNINC.COM
  20. 20. What to do with Your List <ul><li>Email marketing </li></ul><ul><ul><li>1, 3, 5, 7, 10 day auto responders </li></ul></ul><ul><ul><li>Build credibility and the need </li></ul></ul><ul><ul><li>Send email blasts with new product info or sale </li></ul></ul><ul><ul><li>Always stay in front of customer </li></ul></ul><ul><li>Joint Venture </li></ul><ul><ul><li>Use your list as a revenue stream </li></ul></ul>HTTP://PDDESIGNINC.COM
  21. 21. Affiliate <ul><li>Have other people sell for you and pay them </li></ul><ul><li>Can be done yourself or outsourced </li></ul><ul><li>You can add this to your site for new revenue </li></ul><ul><li>Referral program </li></ul>HTTP://PDDESIGNINC.COM
  22. 22. Summary <ul><li>Do your research </li></ul><ul><li>Measure your results </li></ul><ul><li>Try many things and stick with those that get results </li></ul>HTTP://PDDESIGNINC.COM
  23. 23. Pete DuMelle PD Design Inc 847-768-8495 Articles Thank You